Ɛlektrɔnik shelf label adwuma no asesa kɛseɛ firi afe 2015, nsakraeɛ a ɛda nsow aba gua so nkɔsoɔ ne boɔ nhyehyɛeɛ mu.
Afe yi ɛlɛtrɔnik mfiri a wɔde kyerɛw nneɛma a wɔde kyerɛw nneɛma resi nkrataa bo a wɔde di dwuma wɔ amanne kwan so wɔ sotɔɔ ahorow a wɔtɔn nnuan mu wɔ Amerika nyinaa ananmu. Whole Foods, Amazon Fresh, ne Kroger de saa mfiridwuma yi di dwuma dedaw, ne sotɔɔ ahorow a ɛwɔ Canada, Europa, Asia ne mmeae afoforo.
Wɔ ne nhyehyɛe a atwam a ɛne sɛ ɛbɛtrɛw VusionGroup DSLs mu akɔ sotɔɔ 2,300 mu wɔ afe 2026 mu akyi no, ahokafo no bɛma nneɛma a wɔde besisi hɔ no akɔ soro wɔ Walmart sotɔɔ ahorow 4,600 a ɛwɔ U.S. nyinaa mu
Official media akontabuo kyerɛ sɛ Global Electronic Shelf Labels (ESL) Market kɛseɛ yɛ USD 2.206 Billion wɔ afe 2024 mu na ɛbɛduru USD 2.784 Billion wɔ afe 2025 mu, a ɛbɛkɔ soro akɔduru USD 12.574 Billion wɔ afe 2033 mu, a ɛda CAGR a ɛyɛ 20.74% adi wɔ nkɔmhyɛ berɛ no mu. Wiase Nyinaa Ɛlektrɔnik Shelf Labels (ESL) Guadiɛ mu nkɔsoɔ firi 67% a adetɔnfoɔ agye boɔ a wɔde di dwuma wɔ ɔkwan a ɛyɛ adwuma so, 61% a wɔpɛ e-krataa a wɔde kyerɛ, ne 54% a wɔde wɔn ho abɔ real-bere mu nneɛma a wɔde asie nhyehyɛeɛ ho.
Wɔ afe 2024 amanneɛbɔ bi mu no, The Food Industry Association hunuu sɛ "aduantɔnfoɔ a wɔbisabisaa wɔn nsɛm no mu 24% de Electronic Shelf Labels (ESLs) redi dwuma mprempren na 29% ayɛ nhyehyɛeɛ sɛ wɔde bedi dwuma daakye." Aguadi kuw no se saa mfiridwuma yi bɛma sɛ wɔkyekyem pɛpɛɛpɛ a, ɛbɛma sotɔɔ bi akora bo a ɛboro 7,000 so dapɛn biara, ama obi a obi de ne ho to adetɔ mu osuahu no atu mpɔn, na ama sotɔɔ no adwumayɛ akɔ soro.
Eduu afe 2024 no, na Tier-1 adetɔnfoɔ a wɔwɔ aman a wɔanya nkɔsoɔ mu no mu bɛboro 55% agye ESL nhyehyɛeɛ atom. Wiase nyinaa ESL tags a wɔde ahyɛ mu no boroo ɔpepem 450 wɔ afe 2023 awieeɛ, ɛyɛ nkɔanim kɛseɛ firi ɔpepem 325 a ɛwɔ afe 2021 mu.
Efi bere a wɔn a wɔyɛ no de ɛlɛtrɔnik shelf nkyerɛwde a edi kan bae wɔ afe 2000 mu no, ɛlɛtrɔnik shelf nkyerɛwde nketewa ne akɛse-bo so atew afi dɔla aduonum akodu dɔla dunum.
Ansa na yɛbɛka ano aduru no ho asɛm no, ɔfa a ɛdidi soɔ yi hwehwɛ ESL ka nhyehyɛeɛ mu kɔ akyiri.
ESL Boɔ Yɛ Ahe?
Label Boɔ Ho Nsɛm a Wɔaka abom
Nneɛma bo fi bɛyɛ dɔla 5 kosi bɛboro dɔla 20 wɔ krataa biara a wɔde kyerɛw so. Dɛn nti na nneɛma a ɛtrɛw saa? Size ne display tumi ma per-unit ɛka nsakrae. Dodow a nkyerɛwde no yɛ kɛse no, dodow no ara na ɛho ka yɛ kɛse.
Shelf nkyerɛwde a ne bo nyɛ den koraa no tɛtrɛtɛ bɛyɛ nsateakwaa 2. Wɔda nneɛma din titiriw, nneɛma ho nsɛm, ne bo, ne barcode ahorow adi. Bere a wode display size ne data pii ka ho no, nneɛma bo kɔ soro. Ɛlektrɔnik shelf label dawurubɔ kɛse bi a wɔde hyɛ dawurubɔ ne mfonini atitiriw a wɔde kyerɛ no bɛbɔ bɛboro dɔla ɔha. Wɔ dijitaal bo a wɔde kyerɛw dodow no ara ho no, hwɛ kwan sɛ wobɛbɔ ka a ennu $20 wɔ afã biara ho.
Boɔ a Ɛwɔ Hɔ a Ɛwɔ Ne Kɛseɛ Mu
1.5-inch kosi 2.5-inch labels – Efi $5 kosi $15 wɔ unit biara mu
3-inch kosi 4.2-inch labels – Hwɛ kwan sɛ wubetua $15 kosi $30 wɔ unit biara ho
5-inch ne nea ɛboro saa – Saa premium labels yi betumi abɔ $30 kosi bɛboro $100 wɔ unit biara ho, titiriw sɛ ɛka kɔla nyinaa a wɔde kyerɛ ne nkitahodi nneɛma ho a
Ɛdenam Features so
Mfitiaseɛ nhwɛsoɔ: Nneɛma boɔ firi $5 kɔsi $10 wɔ unit biara ho ma display nketewa a ɛnyɛ den a ɛkyerɛ nsɛm titire te sɛ boɔ ne stock dodoɔ
Nneɛma a ɛkɔ akyiri: Nkyerɛwde akɛse a ɛkɔ akyiri a wɔde kɔla ahorow a wɔde kyerɛ anaasɛ nneɛma a wɔde hyɛ nneɛma ho dawuru tumi boa no betumi agye $15 kosi $50 anaa nea ɛboro saa
Customization options: Models binom bi ne NFC dwumadie anaa LED kanea, a ɛbɛtumi apia ɛka no akɔ soro mpo
Solum de bo a ɛyɛ akansi ma a nneɛma a wobetumi apaw fi $8 kosi $15 wɔ label biara ho, a egyina ne kɛse ne nneɛma a ɛwom so. Adetɔ pii a wɔatew so no ma ɛyɛ nea ɛho ka yɛ-a ɛyɛ papa ma rollouts akɛse. Mfitiaseɛ monochrome e-ink label betumi ayɛ $5 ne $8, berɛ a kɛseɛ, full-kɔla label a ɛwɔ nneɛma a ɛkɔ anim no betumi ayɛ $15 kɔsi $20.
Nhyehyɛe no ho ka nyinaa
Sika a wɔde hyɛ mu no kɔ akyiri sen nkyerɛwde a wɔde kyerɛw nsɛm no nkutoo. Adetɔnfo nso hia management software (ESL Cloud Platform), a ɛhwehwɛ sɛ wodi kan tua bɛyɛ $500, ne ɔsram biara nkrataahyɛ ho ka. Pɛnko{3}}pɛnkoro sikatua kwan a wɔfa so tua no fi $1500 kosi $2000. Gateway hardware (Base Station), a ne bo yɛ dɔla 150 kosi dɔla 300 no ma wotumi de nhama di nkitaho wɔ nkyerɛwde ahorow no ne POS System no ntam.
ESL nso hia gateway ne administration software de ka labels ankasa ho. Gateway no di uploading ne release ho dwuma, na ɛde ESL no bata program no ho. Eyi bo yɛ $300 kosi $400 ma aponkɛse a ebetumi ayɛ bo a wɔakyerɛw 1,000 kosi 3,000 foforo. Adetɔn adwuma a ne kɛse yɛ mita 1,000-ahinanan hia apon abiɛsa kosi anan, a ɛkyerɛ sɛ apon no ho ka nyinaa bɛyɛ $1,200. ESL dwumadie no na ɔbɛkyerɛ ɛka a wɔbɔ wɔ ESL dwumadie softwea no ho. Mpɛn pii no, ɛka a wɔbɔ wɔ nsiesie ho no ka sika a wɔbɔ daa a ɛyɛ bɛyɛ $500 no ho.
Ɛlektrɔnik shelf label a wɔde ma biara benya wɔn ankasa bo ho nhyehyɛe, nanso wɔ ɔkwan a ɛkɔ akyiri so no sika a wɔde bɛto mu no yɛ bɛyɛ $11-12 wɔ label biara ho. Nea ɛka saa bo no ho ne hardware, software, ne integration.
Dɛn na sɛ wɔde ɛlɛtrɔnik shelf label nhyehyɛe a edi mũ bedi dwuma de agye sotɔɔ bi a, ɛbɛbɔ ka?
ESL Ka a Wɔbɔ Ho Nkontaabu Nsusuwii
Mfitiaseɛ Ka Ho Nsusuwii
ESL Sika a Wɔde Totɔ Nneɛma Nyinaa=Label Ka + Gateway Ka + Software Ka + Installation Ka + Ka a Wɔde Ahintaw
Ɛhe:
Label Ka=(Nkyerɛwde nketewa × $8) + (Nkyerɛwde a ɛwɔ mfinimfini × $22) + (Nkyerɛwde akɛse × $65)
Small label sɛ wɔkyekyem pɛpɛɛpɛ a, bo $5-$15, de midpoint $8 di dwuma
Medium label bo a wɔkyekyem pɛpɛɛpɛ yɛ $15-$30, de midpoint $22 di dwuma
Label akɛseɛ boɔ yɛ $30-$100+, de mfimfini $65 di dwuma
Gateway Cost=Gateways dodow × $350 (apon 1 wɔ label 2,000 biara mu)
Gateway bo yɛ $300-$400, de mfinimfini $350 di dwuma
Gateway biara boa labels 1,000-3,000
Software Ka=$1,500 (pɛnkoro-bere) anaa $500 ansa na wɔayɛ + $100-500/ɔsram biara nkrataahyɛ
Nneɛma a Wɔde Sisi Hɔ=$5,000 base + ($2,500 × Adetɔnbea Kɛse ÷ 10,000 sq ft)
Base installation range $5,000-$10,000 ma sotɔɔ ahorow a wɔtaa de di dwuma
Ka a Wɔde Ahintaw=$8,000 nnyinaso + ($3,500 × SKU Kan ÷ 5,000)
Ɛka a ahintaw no yɛ $8,000-$15,000 a nkabom a ɛyɛ den, ntetee, ne ɔhaw ka ho
Label Nkyekyɛmu Nhwehwɛmu (Nnwumayɛbea Nkyɛmu) .
Labels nketewa (1-3 inch): 45% wɔ installations nyinaa mu wɔ wiase nyinaa
Medium labels (3-7 inch): 30% wɔ gua so dodow nyinaa mu
Nkyerɛwde akɛse (7-10 inch): 10% wɔ installations mu
Ne nyinaa-Wɔ Katua Nkyerɛkyerɛmu mu
Nnwumayɛbea gyinapɛn: $11-12 wɔ label biara a hardware, software, ne nkabom ka ho.
Ankasa-Wiase Ka a Wɔkyekyɛ: Store Nsɛm Abiɛsa
A Corner Store Wura Sika a Wɔde Sie Ho Nhwehwɛmu
Sotɔɔ bi wura bi a ɔwɔ Ohio yɛ sotɔɔ a ne kɛse yɛ anammɔn 2,000 ahinanan a nneɛma bɛyɛ 800 wɔ nneɛma a wɔde gu nneɛma so. Nneɛma dodow no ara-bɛyɛ 70%-yɛ nneɛma a wɔtɔn wɔ nnuan ne nnuan a wɔde di dwuma daa a ehia nkyerɛwde nketewa. 25% foforɔ yɛ nneɛma akɛseɛ te sɛ anonneɛ ne ofie nneɛma a ɛhia sɛ wɔde nneɛma a ɛwɔ mfimfini-yi kyerɛ. 5% a aka no yɛ nneɛma titiriw a wɔde nkyerɛwde akɛse a ɛyɛ fɛ yɛ adwuma yiye.
Na saa sotɔɔ yi pae mu sɛnea edidi so yi.
Sɛ wopɛ nkyerɛwde nketewa 560 a emu biara yɛ dɔla 8 a, ɛno nyinaa yɛ dɔla 4,480. Nkyerɛwde 200 a ɛwɔ mfinimfini no ba dɔla 4,400, na nkyerɛwde akɛse 40 de dɔla 2,600 foforo ka ho. Sika a wɔde ahyɛ label no nyinaa mu: $11,480.
Sotɔɔ nketewa hyia ɛka a ɛkɔ soro sɛnea ɛfata sen adwumayɛbea akɛse. Ɔpon baako pɛ na ɛhia ɛfiri sɛ label dodoɔ no nnu 2,000-ma $350. Software no yɛ $1,500 ma tumi krataa a wɔde ma bere biako-. Sotɔɔ a ne kɛse te sɛɛ a wɔde besisi hɔ no da so ara bo bɛyɛ $5,500 efisɛ ɛka a wɔbɔ wɔ mfiase no wɔ hɔ a ne kɛse mfa ho. Ka a ahintaw-aka a wɔde bɛka abom adwuma, adwumayɛfo ntetee, adwumayɛ mu basabasayɛ bere a wɔde reba no-ka ho bɛyɛ $8,560.
Ne nyinaa dodow: $27,390.
Sɛ yɛkyekyɛ saa mu de nkyerɛwde 800 a, wubenya bɛyɛ $34 wɔ nkyerɛwde biara mu nyinaa-in. Saa akontaabu no boro nnwumakuw no gyinapɛn a ɛyɛ dɔla 11-12 no so kɛse. Nnwuma nketewa a wɔde di dwuma no nnya mfaso mfi sikasɛm a ɛkɔ soro mu kɛkɛ. Nnwumayɛbea data kyerɛ sɛ ɛka a wɔbɔ wɔ deployment ho a ɛyɛ $50-70 wɔ unit biara mu no nyɛ soronko ma sotɔɔ ahorow a ne kɛse te sɛɛ.
Saa sikasɛm mu gyinaesi yi hwehwɛ sɛ wosusuw sotɔɔ ahorow a ɛte sɛɛ ho yiye.
Maurer Guadi Ho Asɛm: Nea $208,000 a Wɔde Toto Hɔ Gyina Hɔ
Bere a Jeff Maurer sii gyinae sɛ ɔde ɛlɛtrɔnik nneɛma a wɔde kyerɛw nneɛma a wɔde gu nneɛma so bɛhyɛ ne aguadidan kɛse a ne kɛse yɛ anammɔn 25,000 no, ɔde nhyehyɛe a ɛkɔ akyiri kɔɔ sikasɛm nhyehyɛe no nkyɛn. Esiane sɛ na SKU bɛyɛ 20,000 wɔ ne sotɔɔ no nyinaa mu nti, sika a wɔde bɛto mu no bɛyɛ kɛse.
Ne nhyehyɛe no gyinaa afrafra a mfaso wɔ so so: 60% nkyerɛwde nketewa a wɔde kyerɛw nneɛma a wɔtɔn no daa, 30% nkyerɛwde nketewa a wɔde kyerɛw nneɛma a wɔyɛ ne deli afã horow, ne 10% nkyerɛwde akɛse a wɔde kyerɛ nneɛma a wɔde hyɛ nkurɔfo nkuran ne nneɛma a wɔde kyerɛ. Sɛ yɛbu akontaa sɛdeɛ saa nhyehyɛeɛ yi kyerɛ a, label ho ka nko ara yɛ $358,000-nanso ɛno fa no sɛ premium boɔ wɔ board no nyinaa mu.
Nea efii mu bae ankasa ne nea edidi so yi. Maurer yɛɛ nkitahodi wɔ ɔkwan a etu mpɔn so. Ne sika a etwa to a ɔde hyɛɛ mu no nyinaa yɛ $208,000, a ɛyɛ adwuma kodu $10.40 wɔ label biara ho bere a wɔde biribiara ka ho no. Ɛkame ayɛ sɛ ɛno ne nnwumayɛbea gyinapɛn ahorow a wɔde bedi dwuma wɔ ne nsenia so no hyia pɛpɛɛpɛ.
Adetɔ pii maa ne per-label ka baa fam koraa sen list bo. Ebia na n’apon 10 (baako ma nkyerɛwde 2,000 biara) no bɛyɛ dɔla 3,500. Software tumi krataa de dɔla 1,500 foforo kaa ho. Ɛbɛyɛ sɛ wɔde instɔlehyɛn ma sotɔɔ a ne kɛseɛ-bɛyɛ $11,250 a egyina square footage formula-no so no, ɛbɛyɛ sɛ wɔde ahyɛ adetɔnfoɔ no package no mu. Na bere a ɛka a ahintaw no yɛ $22,000 ma 20,000-SKU adwumayɛ wɔ tebea horow a ɛtaa ba mu no, adetɔnfo a wɔn ho akokwaw taa twetwe saa nneɛma no bi kɔ wɔn bo a wɔakyerɛ mu.
Nneɛma bo a wɔatintim no yɛ mmeae a wofi ase yɛ nkitahodi, na ɛnyɛ akontaabu a etwa to. Sɛ wɔde toto ho a, adetɔfo a wɔyɛ basabasa betumi anya ɛka a ɛbɛn dɔla 10 wɔ krataa biara a wɔde kyerɛw so sen dɔla 20.
Carrefour Villabé Hypermarket Mu: Bere a ESL Abɛyɛ Ɔpepem-Dollar Mfiridwuma Agoru
Carrefour Villabé adwuma no gyina hɔ ma biribi a ɛyɛ soronko koraa wɔ ESL a wɔtaa de di dwuma no ho. Na eyi nyɛ krataa so nkyerɛwde a wɔde besi ananmu nko-na ɛyɛ adwuma titiriw a wɔayɛ sɛ wɔde bɛkyerɛ nea ɛbɛyɛ yiye bere a ɛlɛtrɔnik shelf nkyerɛwde abɛyɛ adetɔn mfiridwuma abɔde a nkwa wom a ɛtrɛw no fã.
Scope no ka asɛm no: Ɛlektrɔnik shelf nkyerɛwde 70,000 a ɛtrɛw wɔ anammɔn 100,000 ahinanan so. Carrefour ankɔ so ankɔ so. Wɔkaa shelf-monitoring cameras 500 boom na wɔde EdgeSense rails 7,000 sii hɔ maa inventory tracking a ɛkɔ akyiri. Ná eyi yɛ aguadidan mu nneɛma a wɔsan yɛe.
Labels no ankasa, a wɔakyekyɛ mu bɛyɛ 55% nketewa, 35% medium displays, ne 10% akɛse promotional screens, bɛyɛ $1.3 ɔpepem wɔ standard bo a wɔbɔ wɔ tebea horow a ɛfata mu. Carrefour nhyehyeɛ no bi ne nneɛma a ɛkɔ anim-kɔla a wɔde kyerɛ, NFC tumi, LED nsɛnkyerɛnneɛ, nkabom ne wɔn nhwehwɛmu atenaeɛ. Saa dwumadie a ɛyɛ fɛ no piaa hardware ho ka kɔɔ soro bɛyɛ 40%, kɔɔ dɔla ɔpepem 1.8 mu.
Nneɛma a wɔde boa nnwuma a wɔde yɛ adwuma no de kaa sikasɛm nhyehyɛe no ho. Apon aduasa-anum a emu biara yɛ $350 de bɛyɛ $12,250 mae. Nnwumakuw softwea tumi krataa a wɔde mae no gyee bɛyɛ dɔla 5,000. Ɛbɛyɛ sɛ ɛka a wɔbɔe wɔ adwumayɛbea a ne kɛse te sɛɛ na ɛka ho ne sɛnea ɛyɛ den sɛ wɔde bɛka nhyehyɛe ahorow a ɛwɔ hɔ dedaw no ho no duu dɔla 42,000. Ɛka a ahintaw-ntetee a wɔde ma adwumayɛfo ɔhaha pii, nkabom a wɔde mae ne agyapadeɛ nhyiamu, adwumayɛ mu basabasayɛ wɔ berɛ a wɔde rehyɛ aseɛ nkakrankakra-bɛn $57,000.
Afei EdgeSense mfiri a ɛma Villabé yɛ soronko nso wɔ hɔ. Mfoninitwa mfiri ahanu a emu biara bɛyɛ dɔla 200: dɔla 100,000. Sensor rails mpem ason a ne bo yɛ $15 wɔ unit biara mu: $105,000. Ɛno gyina hɔ ma $205,000 wɔ mfiridwuma mu a ESL dwumadie dodoɔ no ara nka ho.
Sika a wɔde ahyɛ mu nyinaa: bɛyɛ dɔla ɔpepem 2.14, na ɛyɛ adwuma kodu bɛyɛ dɔla 30.63 wɔ label biara ho.
Eyi nyɛ boɔ nkyerɛwde a wɔde besi ananmu adwuma-ɛyɛ bere ankasa -bere mu nneɛma a wɔakora so ho nyansa nhyehyɛe, bo a wɔbɔ ho nhyehyɛe a ɛyɛ nnam, ne omnichannel adwumayɛ beae a wɔabɔ no ahyɛnsode biako mu. Wɔ hypermarket adwumayɛfo a wɔresusuw nsakrae a ɛte saa ara ho fam no, Villabé gyina hɔ ma nea ɛbɛyɛ yiye no atifi, na ɛnyɛ nea ɛho hia no fam.
Budget Tiers Abiɛsa
Nneɛma nketewa a Wɔde Di Dwuma (Label 10,000):Sɛ wɔde ɛlɛtrɔnik bo a wɔakyerɛw 10,000 bedi dwuma a, egye $60,000-100,000. ESL a wɔde bedi dwuma no hwehwɛ sɛ wɔde bere ne sika kɛse di dwuma, na ɛno hwehwɛ sɛ wɔsakra nneɛma bo ho nneyɛe mu. Mfiase no, ɛka a wɔbɔ wɔ nhyehyɛe a wɔde tag 10,000 yɛ ho no betumi adu dɔla 100,000.
Medium Deployment (SKUs 20,000 Adekorabea):Wɔ Maurer a ɔwɔ SKU bɛyɛ 20,000 wɔ ne sotɔɔ mu fam no, sika a wɔde hyɛɛ mu no yɛɛ bɛyɛ dɔla 208,000. Ɛka a wɔbɔ wɔ nsakrae a wɔyɛ wɔ DSL mu no betumi ayɛ soronko a egyina nneɛma a wɔde ma ne nneɛma afoforo so, nanso amanneɛbɔ kyerɛ sɛ ɛsɛ sɛ adetɔnfo hwɛ kwan sɛ wobetua $100,000-$200,000 ama dijitaal shelf label ahorow wɔ saa nsenia yi so.
Nneɛma Kɛse a Wɔde Di Dwuma (30,000 Label System):Tag 30,000 a wɔde di dwuma kɛse-hwehwɛ sɛ wɔde sika a wɔde bɛto mu mfiase a ɛbɛn $350,000. Akontaabu a ɛwɔ saa gyinabea no betumi ama akuw a wɔyɛ adwuma ne adwuma so ahwɛfo no agyina anibere so, na ama ayɛ den sɛ wobebu sika kɛse a wɔsɛe no no bem.
Adetɔnbea a Wɔtaa Yɛ no Nkyerɛkyerɛmu:Sɛ wopɛ sotɔɔ a ne kɛse yɛ anammɔn 10,000 a ɛwɔ SKU 5,000 a, hwɛ kwan sɛ $49,000-$54,000 bɛma mfitiaseɛ dwumadie (labels, gateways, software, integration). Sɛ wode nneɛma a ɛyɛ fɛ te sɛ kɔla a wɔde kyerɛ anaasɛ nhwehwɛmu a ɛkɔ akyiri ka ho a, ebetumi ama eyi akɔ $70,000-$90,000. Ɛka a ahintaw (nkabom a ɛyɛ den, ntetee, ɔhaw) de $8,000-$15,000 foforo ka ho.
Ɔkwan Bɛn so na Wobɛpaw Adetɔnfo Titiriw?
Adetɔnfo Titiriw Baanan Ho Nsɛm a Wɔaka abom
VusionGroup (kan no na wɔfrɛ no SES-imagotag):VusionGroup de IoT & Data ano aduru ma honam fam aguadi, ɛsom adetɔnfo akuw akɛse bɛboro 350 wɔ wiase nyinaa wɔ Europa, Asia ne Amerika Atifi fam. Adwumakuw no fii ase wɔ din "Store Electronic Systems" (SES) ase wɔ afe 1992 mu na wɔde ɛlɛtrɔnik shelf nkyerɛwde hyɛɛ ne sotɔɔ a edi kan no mu wɔ afe 1993. VusionGroup wɔ adwumayɛfo bɛboro 850. VusionGroup adetɔn duu €1,011 ɔpepem wɔ afe 2024 mu (ɛkɔ soro 25% firi afe 2023). Wɔ afe 2023 mu no, VusionGroup tɔn Electronic Shelf Labels ɔpepem 350 wɔ sotɔɔ ahorow 45,000 mu. Ne apam titiriw ne: Carrefour, Colruyt, Edeka, Lidl, The Co-operative Group, ne Walmart.
SES yɛ ESL gua so kannifoɔ a wɔde bɛyɛ 250mm ESLs ahyɛ mu de bɛsi nnɛ, a ɛgyina hɔ ma bɛyɛ 50% gua so kyɛfa. Sɛ yɛhwɛ sika a wɔnya a, SES yɛ bɛyɛ 50% kɛseɛ sene Pricer na sɛ yɛhwɛ bookings a, ɛyɛ bɛyɛ 3x kɛseɛ. SES di Pricer anim bɛyɛ mfe abien wɔ nneɛma foforo a wɔyɛ mu. SES nso sɛe bɛyɛ 4x nea Pricer yɛ wɔ R&D ho.
SOLUM: 1 .SoluM de asi n’ani so sɛ ɛbɛboro BOE wɔ ɛlɛtrɔnik shelf labels mu wɔ mfeɛ mmiɛnsa a ɛreba no mu na wabɛyɛ wiase no mu adetɔnfoɔ kɛseɛ. Wɔ afe 2019 mu no, BOE nyaa France SES Imagotag a ɛyɛ wiase no mu ESL adwumayɛkuo kɛseɛ. Swedenni Pricer na ɔto so abien. SoluM yɛ nea ɛto so abiɛsa. SoluM hyehyɛɛ wɔ afe 2015 mu berɛ a ɛpaapaee ne Samsung Electro-Mechanics. CEO Jun faa mfiridwumayɛfo fii Samsung Electronics mfe anan a atwam ni maa ESL adwuma no. SoluM botae ne sɛ ɛbɛma ESL ayɛ ano aduru adwuma mmom sen sɛ ɛbɛyɛ mfiri adwuma denam softwea ho nimdeɛ a wɔbɛma aba so. Adwumakuw no betumi ayɛ nhyehyɛe, ayɛ na wɔakyekyɛ ESL wɔ turn-key ama adetɔfo.
Nea ɔbɔ ka:Pricer de ɛlɛtrɔnik shelf label nhyehyɛe a wotumi de ho to so sen biara wɔ wiase nyinaa ma. Wɔ nhyehyɛe no mu titiriw na label no ankasa da, a ɛsɛ sɛ ɛyɛ nea wotumi de ho to so kɛse, ɛyɛ den, na ɛtra hɔ kyɛ-. Esiane osuahu a efi mfe aduasa mu wɔ aguadidan mu nneɛma bo ne adwumayɛ mu nti, Pricer betumi adi adwumayɛ ho nsɛm a ɛyɛ den sen biara mpo ho dwuma. Pricer adwumayɛbea-grade electronic shelf-labeling ano aduru boa adetɔnfo ma wɔkora bere so denam bo a wɔyɛ no ankasa so. Ɛma ɛka-a ɛyɛ adwuma yiye sen krataa na ɛma adetɔfo suahu tu mpɔn denam bo a ɛyɛ pɛpɛɛpɛ na wotumi de ho to so so. Pricer boa adetɔnfoɔ ma wɔfa ɔkwan pa so kɔ adwumayɛ mu denam ESL platform a ne wurayɛ ho ka a ɛba fam koraa (TCO) a wɔde ma no so.
Pricer de ROI a ɛyɛ den a egyina adwumayɛ mu mmɔdenbɔ ne sotɔɔ agyapade a wɔde dijitaal ayɛ a ɛboa ma wɔbɔ margin ho ban so ma. Nhwehwɛmu no hunuu sɛ Pricer de mfeɛ anum ROI a ɛyɛ 277% ma. Forrester nhwehwɛmu kyerɛ sɛ Pricer ano aduru a wɔde bedi dwuma no ne Net Present Value (NPV) a ɛyɛ Euro ɔpepem 96.02 yɛ pɛ.
Hanshow: Ɔde ne nsa kyerɛɛ ne so.Bere a ɛda adi sɛ Lidl asi gyinae sɛ SES-imagotag bɛyɛ ne ESL adetɔnfo no, Aldi Nord ne Süd da so ara wɔ adwene ho adanse a wɔatrɛw mu ne wɔn a wɔde nneɛma ma ahorow: Solum, SES-imagotag, Hanshow ne Pricer. Lidl ne Aldi Nord de ESL ahyɛ sotɔɔ kakraa bi a ɛwɔ Germany no mu koraa anaa ne fã bi. Aldi Süd wɔ sotɔɔ bɛboro 100 dedaw.
Gyinaesi a Wosi Ntɛmntɛm
Adetɔnfo, a Walmart, IGA, Whole Foods, Amazon Fresh, Kroger, Hy-Vee, ShopRite, ne Schnucks ka ho regye dijitaal shelf nkyerɛwde atom kɛse. Ahold Delhaize USA reyɛ ESL ahorow ho nhwehwɛmu wɔ mmeae a wɔankyerɛ a wɔwɔ anidaso sɛ wɔbɛma mfiridwuma no ayɛ kɛse.
Esiane sɛ aguadidan akɛse te sɛ Walmart, Kroger, ne Costco hwehwɛ akwan a wɔbɛfa so ama nneɛma bo ho nhyehyɛe ayɛ papa na wɔama adwumayɛ mu mmɔdenbɔ ayɛ yiye bere nyinaa nti, ESL a wogye tom no renya nkɔanim ntɛmntɛm.
So ROI no Fata?
Nsɛm a Wɔayɛ no Ankasa: Maurer Guadidan
"Esiane adwumayɛfo a wɔn ho yɛ na na nneɛma bo kɔ soro bere nti, mprempren ne bere a ɛfata na ɛfata sɛ wɔyɛ," Maurer Guadibea Wura Jeff Maurer ka wɔ ne gyinaesi a ɛne sɛ ɔbɛdan akɔ ɛlɛtrɔnik shelf nkyerɛwde so no ho.
Maurer ka sɛ ebia ɛbɛyɛ te sɛ nea atetesɛm mu nkyerɛwde a wɔde kyerɛw nneɛma wɔ shelf so no yɛ mmerɛw na ɛnyɛ den, nanso sɛ wosusuw nsɛnnennen no ho a, ESL ahorow no bɛyɛ nea ɛyɛ anigye kɛse. Nsɛnnennen a ɛwɔ atetesɛm mu shelf nkyerɛwde ahorow ho no bi ne:
Adwumayɛfo adwumayɛ a ɛso atew: bere ne adwumaden kɛse a ehia na wɔde asesa na wɔahwɛ so wɔ shelf nkyerɛwde a wɔatintim so
Bo a wɔbɔ no mudi mu kura ho nsɛm: hwɛ a wɔbɛhwɛ sɛ bo a wɔbɔ no hyia wɔ shelf bo ne POS bo ntam
Nsɛm a ɛfa boɔ a ɛyɛ nsakraeɛ ho: boɔ a wɔbɔ ntɛmntɛm, te sɛ anigyeɛ dɔnhwereɛ ne boɔ a wɔde di gua-a ɛkanyan
Maurer ka sɛ: "Yɛn ka resakra bere nyinaa, enti mprempren yɛwɔ tebea bi a yebetumi ama saa nsakrae a ɛba wɔ aguadidan mu nneɛma bo mu no ayɛ ntɛmntɛm kɛse, wɔ ɔkwan a etu mpɔn so sen bere biara." "Yɛrenya nsakrae mpempem pii wɔ nneɛma bo mu dapɛn biara. Kan no, na ɛno yɛ nsaanodwuma," Maurer de ka ho, na ɔkyerɛkyerɛ hia a ehia sɛ wotintim, tetew mu, na wɔde sɛn shelf tag ahorow no mu kɔ akyiri. "Ná egye bere kɛse na na ɛtaa di mfomso."
Saa nsakrae yi nso betumi atew sotɔɔ no so atew. "Sɛ yɛyɛ duru wɔ ade bi ho na yɛwɔ nneɛma a ɛboro so a, yebetumi asi gyinae saa bere no sɛ yɛbɛtew bo no so de abɔ mmɔden sɛ yɛbɛboa ma yɛde saa nneɛma a wɔakora so no akɔ ntɛmntɛm," Maurer kyerɛkyerɛ mu.
Ɛno ma adwumayɛfoɔ berɛ a wɔde wɔn adwene si adetɔfoɔ som ne nneɛma foforɔ a ɛsom bo-de ka ho so. Adwumayɛfoɔ sɛe berɛ a ɛsua bɛyɛ 80% wɔ krataa tag updates ho sɛ wɔkyekyɛ mu a, berɛ a sotɔɔ bi adan akɔ ESL so pɛnkoro, sɛdeɛ SES Imagotag data kyerɛ no.
Sotɔɔ bi wura bi siee adwumayɛfo nnɔnhwerew bɛyɛ 50 dapɛn biara na ɔkae sɛ ɔhwɛ kwan sɛ obenya mfaso afi sika a ɔde ahyɛ dijitaal shelf labels mu no mu wɔ nea ennu mfe abien mu.
Daniela Boscan, Aduan ne Nneɛma a Wɔde Di Dwuma Kuw no Kannifo wɔ Walmart sotɔɔ bi mu wɔ Hurst, Texas, kae sɛ: "Bo mu nsakrae a kan no na egye ɔhokafo bi nna abien ansa na wayɛ foforo no, mprempren egye simma kakraa bi pɛ wɔ DSL nhyehyɛe foforo no ho." "Saa adwumayɛ yi kyerɛ sɛ yebetumi de bere pii aboa adetɔfo na yɛde bere kakraa bi ayɛ nnwuma a wɔtaa yɛ."
ROI Nkontaabu Nsusuwii
Asɛmmisa a ɛtaa ba fi adetɔnbea sohwɛfo hɔ fa break-bere nhyehyɛe mpo ho, a ɛhwehwɛ sɛ wobu ROI akontaabu a ɛkɔ akyiri.
Afe Biara Sikakorabea Ho Nhyehyɛe
Afe Biara Sikakorabea Nyinaa=Adwumayɛfoɔ Sikakorabea + Krataa Sikakorabea + Boɔ Mfomsoɔ Sikakorabea + Ahoɔden a Wɔde Sie + Boɔ a Wɔkora So a Ɛyɛ Nnam
Ɛhe:
Adwumayɛfoɔ Sikakorabea=Nnawɔtwe biara Nnɔnhwereɛ wɔ Boɔ a Wɔakyerɛw so × 80% a wɔatew so × Dɔnhwerew biara akatua × adapɛn 52
ESL tew bere a wɔde yɛ krataa tag updates so bɛyɛ 80% sɛ wɔkyekyem pɛpɛɛpɛ a
Krataa a Wɔde Sie=Nnawɔtwe Biara Nkyerɛwde a Wɔasesa × $0.003/tag × adapɛn 52
Sɛ wɔkyekyem pɛpɛɛpɛ a, sotɔɔ bi sie nneɛma bɛboro 7,000 a wɔde boa dapɛn biara
Boɔ Mfomsoɔ Sikakorabea=Afe Biara Sika a Wɔnya × 0.5%
Mfomso a ɛba wɔ nneɛma bo ho no ka 5-8% wɔ aguadidan mu nneɛma a wɔde asie no mu; ESL nya bɛyɛ 100% boɔ a ɛyɛ pɛpɛɛpɛ
Ahoɔden a Wɔkora So=~$500/afe (e-ink displays de ahoɔden kakraa bi na edi dwuma)
E-ink mfiridwuma hwehwɛ ahoɔden bere a woreyɛ ɔyɛkyerɛ foforo nkutoo
Dynamic Pricing Gains=Afe Biara Sika a Wɔnya × 0.5-2%
Dynamic pricing yɛ bɛyɛ 16% wɔ ROI nyinaa mu
ROI Nnuru a Wɔde Di Dwuma
Afe afe ROI (%)=(Afe afe sika a wɔde asie nyinaa ÷ Sika a wɔde asie nyinaa) × 100
Bere a Wɔde Tua Ka (Mfe)=Sika a Wɔde Sie Nyinaa ÷ Afe Biara Sika a Wɔde Sie Nyinaa
Payback Period Adjustment denam Bo a Wɔsesa Mpɛn pii so
Mpɛn pii (da biara): Akatua × 0.6 (40% ntɛmntɛm) → Asram 3-6 akatua
Mpɛn dodow a ɛwɔ mfinimfini (dapɛn biara): Akatua × 1.0 (mfitiase) → Asram 12-18 akatua
Mpɛn dodow a ɛba fam (ɔsram biara): Payback × 1.8 (80% brɛoo) → ebia ennya ROI a wogye tom da
Adwumayɛfo Sikakorabea Nhwehwɛmu
Nneɛmatɔnbea ahorow a ɛwɔ mfinimfini{0}}sie $20,000-$30,000 afe biara wɔ adwumayɛfo ka mu
ESL nkabom ma adwumayɛfo a wɔbɔ bo so tew bɛyɛ 95% .
ROI Nokwasɛm Nhwehwɛmu: Nea Adetɔnfo Ahorow Abiɛsa Betumi Ahwɛ kwan Ankasa
Adetɔnbea a Ɛyɛ Fɛ Nhwehwɛmu
Sɛ yɛsan kɔ Ohio sotɔɔ wura no sika a ɔde asie $27,390 so a, ɛfata sɛ wɔhwehwɛ mfaso a ebetumi aba no mu.
Mprempren adwumayɛfo de bɛyɛ nnɔnhwerew 8 dapɛn biara hwɛ bo a wɔakyerɛw so-tintim, hyehyɛ, nantew akwan so de si ananmu. Sɛ ɛyɛ dɔla 15 dɔnhwerew biara a, ɛno gyina hɔ ma dɔla 6,240 afe biara a wɔde yɛ adwuma tẽẽ. Sɛ ESL twitwa saa adwuma no so 80% a, na sotɔɔ no bɛsan anya adwumayɛfo ka bɛyɛ $4,992 afe biara.
Sika ketewaa a wɔde sie no nso ka bom. Krataa tag ho ka wɔ tag 200 dapɛn biara tu bɛyɛ $31 afe biara-ɛnyɛ kɛse, na mmom sika ankasa. Nea ɛho hia kɛse: sotɔɔ no nya bɛyɛ $800,000 wɔ afe afe sika mu, na sɛ wɔkyekyem pɛpɛɛpɛ a, mfomso a ɛba wɔ bo a wɔbɔ ho mu no hwere adetɔnfo bɛyɛ 0.5% wɔ adetɔn mu. Ɛno gyina hɔ ma $4,000 a ebetumi ayera esiane abirabɔ a ɛba wɔ sika a wɔde tɔ nneɛma mu ne adetɔfo anwiinwii nti. Ahoɔden a wɔkora so wɔ sotɔɔ a ne kɛse te sɛɛ mu no bɛyɛ dɔla 300 afe biara. Na sɛ sotɔɔ no de boɔ a ɛyɛ nnam tumi di dwuma ankasa-ɛyɛ nsakraeɛ wɔ boɔ a egyina nneɛma a wɔakora soɔ dodoɔ ne da no mu berɛ so-$4,000 foforɔ wɔ margin nkɔsoɔ mu bɛyɛ yie.
Eyi betumi akora sika a ne nyinaa yɛ bɛyɛ dɔla 13,323 afe biara.
Wɔ saa sikakorabea dodow no mu no, bere a wɔde tua ka no boro mfe 2 pɛ wɔ krataa so. Nanso sotɔɔ no sesa nneɛma bo ɔsram biara nkutoo, na ɛnyɛ da biara da. Bo a ɛba fam-nsakrae mpɛn dodow kyerɛ sɛ sotɔɔ no kyere bo a ɛba fam fi automation no mu. Nsakrae a wɔyɛ ma saa nokwasɛm no ma akatua ankasa bɛn mfe 3.7.
Ɛno kyerɛkyerɛ nea enti a nnwuma mu nsɛm kyerɛ sɛ sotɔɔ nketewa hu ROI wɔ mfe 4-6 mu, ɛnyɛ asram 18 akontaabu a adetɔnfo taa ka ho asɛm no. Wɔ adwumayɛfo nketewa bi fam no, ntease wom. Wɔ afoforo fam no, ebia ɛbɛyɛ papa sɛ wɔde ahenkurow no bɛkɔ mmeae afoforo.
Nea Ɛmaa Maurer Akontaabu no yɛɛ adwuma
Ná Jeff Maurer tebea no yɛ soronko koraa, na nea enti a ɛte saa no ntease kyerɛkyerɛ bere a ESL sika a wɔde hyɛ mu no tua ka ankasa no mu.
Ná ne aguadidan kɛse a ne kɛse yɛ anammɔn 25,000 no regye nnɔnhwerew 50 adwumayɛfo bere dapɛn biara wɔ nneɛma bo a wɔhwɛ so ho. Sɛ ɛyɛ dɔla 18 dɔnhwerew biara a, ɛno gyina hɔ ma afe afe adwumayɛfo dɔla 46,800 a wɔde ama adwuma bi a ɛde adetɔfo bo a ɛsom bo biara ka ho. ESL 80% a wɔatew so no kyerɛ ase sɛ $37,440 wɔ adwumayɛ a wɔasan agye mu.
Nanso ade a ɛmaa nsenia no danee ankasa: Maurer bo a wɔbɔ ho ɔkwankyerɛfo no kɔhyɛɛ pɛnhyen, na na ohyiaa nea obetumi apaw: ɔbɛfa obi a obesi ananmu a ne bo yɛ dɔla 45,000 afe biara (a mfaso horow ka ho), anaasɛ ɔbɛma ESL nhyehyɛe no adi adwuma no ho dwuma. Ɔpaw mfiridwuma ho nimdeɛ no. Saa gyinaesi biako no de $45,000 kaa afe afe sikakorabea a ROI akontaabu dodow no ara hwere ho.
Ne sotɔɔ no sesa nneɛma bo bere nyinaa-"bo sesa mpempem dapɛn biara," wɔ ne nsɛm mu. Saa mpɛn dodow a wɔtaa yɛ no ho hia kɛse. Esiane sɛ wonya sika dɔla ɔpepem 15 afe biara nti, nkɔso kakraa bi mpo a wonya no yɛ kɛse ntɛmntɛm. Mfomso a ɛba wɔ nneɛma bo ho a woyi fi hɔ no ma wɔkora bɛyɛ dɔla 75,000 afe biara. Nneɛma a ɛporɔw ne nneɛma a ɛboro so boɔ a ɛyɛ nnam-biribi a ɛrentumi nyɛ yie wɔ krataa tags ho-de boa a wɔbu akontaa sɛ ɛyɛ $225,000 wɔ margin nkɔsoɔ mu.
Sɛ wɔka n’afe afe sika a ɔde sie-$37,440 wɔ adwumayɛfoɔ mu, $45,000 wɔ adwuma a wɔkwati mu, $75,000 wɔ mfomsoɔ a wɔtew so, $1,092 wɔ krataa ho ka mu, $500 wɔ ahoɔden mu, ne mfasoɔ a ɛyɛ nnam a ɛwɔ boɔ a wɔbɔ mu-sanba a ɛbɛtumi aba no boro $380,000 afe biara wɔ sika a ɔde asie $208,000 mu.
Sɛ yɛde akontabuo a ɛyɛ katee a ɛyi boɔ a ɛyɛ nnam nka ho mpo di dwuma (esiane sɛ saa mfasoɔ no gyina kum a wɔdi so kɛseɛ nti), Maurer akatua berɛ no si fam bɛyɛ asram 9-10 a ɛboɔ mu nsakraeɛ a ɛtaa ba, anaa asram 15-16 wɔ mfitiaseɛ nsusuiɛ mu.
Maurer ankasa bu akontaa sɛ mfe 1.5 kosi 2.5 na ama ROI a edi mũ, na fã fi adwumayɛfo ne krataa a wɔde sie nkutoo mu. Ebia saa conservatism no yɛ nyansa-nokware-wiase mu aba no gu ahorow-nanso ne nnyinasosɛm ahorow no boa sika a wɔde bɛto mu no denneennen.
Carrefour Scale: Nkontaabu a Ɛsono Korakora
Wɔ hypermarket nsenia so no, ROI akontaabu hyɛn asasesin ahorow mu. Carrefour Villabé sika a ɔde asie bɛyɛ dɔla ɔpepem 2.14 no hwehwɛ sɛ wonya mfaso kɛse sɛnea ɛfata na ama ahenkurow no ayɛ nea ɛfata.
Adwumayɛfo nsɛso no sakra kɛse. Sɛ wɔde nsa di boɔ 70,000 ho dwuma a, ɛhia sɛ akuo a wɔatu wɔn ho ama-bɛyɛ adwumayɛfoɔ nnɔnhwereɛ 200 dapɛn biara wɔ nsakraeɛ ahodoɔ mu. Sɛ ɛyɛ €20 dɔnhwerew biara (bɛyɛ $22) a, ɛno gyina hɔ ma afe afe adwumayɛfo dɔla 237,000. 80% a wɔatew so no de bɛyɛ $166,400 ma wɔ sikakorabea tẽẽ.
Krataa ho ka wɔ 15,000 dapɛn dapɛn tag nsakrae no boa $2,340 foforo afe biara-a ntease wom wɔ nsenia mu, ɛwom sɛ ɛyɛ ketewaa bi sɛ wɔde toto sika a wɔde asie nyinaa ho a. Ahoɔden a wɔkora so wɔ adwumayɛbea a ne kɛse te sɛɛ mu no yɛ bɛyɛ dɔla 2,000 afe biara.
Baabi a hypermarket sikasɛm mu nsonsonoe ne mfomso ho ka ne bo a wɔbɔ a ɛyɛ nnam. Esiane sɛ afe afe sika a wonya no dɔla ɔpepem 80 fa sotɔɔ no mu nti, mfomso a ɛba wɔ nneɛma bo ho a ɛyɛ 0.5% no gyina hɔ ma $400,000 wɔ afe afe sika a wɔda no adi mu. Tumi a wɔde di dwuma ankasa-bere akansi bo, flash nkɔso, ne bere-gyina markdowns wɔ perishables boa bu akontaa sɛ $1.6 ɔpepem wɔ margin nkɔso-ɛwom sɛ saa bo a wɔbɛkyere no hwehwɛ sɛ wɔkyere bo ho nhyehyɛe a ɛyɛ nwonwa, ɛnyɛ mfiridwuma a wɔde bedi dwuma kɛkɛ.
Carrefour EdgeSense nkabom no de afã foforo ka ho. Shelf-monitoring cameras ne sensor rails ma inventory intelligence a ɛtew out-of-stocks ne overstock tebea horow so tumi. Akontaabu a ɛyɛ katee kyerɛ sɛ $240,000 wɔ afe afe nneɛma a wɔakora so no bo a ɛyɛ papa mu.
Sɛ wɔka akuw no nyinaa bom a, ɛma wonya sika a wobetumi de asie afe biara a ɛboro dɔla ɔpepem 2.4-a ɛbɛkyerɛ sɛ wobetua wɔ nea ennu afe biako mu. Ɛno gyina hɔ ma asɛm a anidaso wom no.
Nsusuwii a ɛyɛ katee a mfaso a ɛkɔ so wɔ nneɛma bo mu a ɛyɛ nnam nka ho no kyerɛ sɛ afe afe sika a wɔkora so bɛyɛ dɔla 570,000. Wɔ saa dodow no mu no, akatua trɛw kɔ mfe 3.8-da so ara gye tom ma nhyehyɛe a wɔde bɛto nnwuma mu, nanso ɛne nkonimdi ntɛmntɛm a ebia adwumayɛfo nketewa bɛhwɛ kwan no ntam kwan ware.
Wɔ aguadidan akɛse mu adwumayɛfo fam no, ebia mfe 2-4 kosi ROI a edi mũ, a egyina sɛnea wɔde ahoɔhare di dwuma wɔ bo a wɔbɔ a ɛyɛ nnam no so kɛse.
Mfe 5 Mfaso a Wɔde Di Dwuma Ho Nkontaabu
Nnuru a wɔde yɛ aduan:
5-Afe Mfasoɔ a Ɛwɔ Hɔ=(Afe afe Sika a Wɔde Sie × 5) - Sika a Wɔde Totɔ Nneɛma Nyinaa
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Store Type |
Sika a wɔde bɛto mu |
Afe Biara Sika a Wɔde Sie |
Mfe 5 Sikakorabea |
Mfe 5 Mfaso a Wɔde Di Dwuma |
|
Nketewa (SKU 800) . |
$27,390 |
$13,323 |
$66,615 |
+$39,225 |
|
Mfinimfini (SKU 20,000) . |
$208,000 |
$159,032 |
$795,160 |
+$587,160 |
|
Kɛse (SKU 70,000) . |
$2,144,050 |
$570,740 |
$2,853,700 |
+$709,650 |
Verification: Pricer de mfeɛ anum ROI a ɛyɛ 277% ma sɛdeɛ Forrester nhwehwɛmu kyerɛ no.
ESL Ka Ano Aduru a Wɔde Ma Adetɔnbea Ahorow a Ɛsono
1. Sɛnea Store Kɛse Teɛ
Sotɔɔ Nketewa (Sotɔɔ a Wɔtɔn Nneɛma a Ɛyɛ Fɛ/Specialities Stores) .
Store Ketekete a Wɔde Di Dwuma Dodow:Adetɔnbea ahorow afoforo, a sotɔɔ ahorow a wɔtɔn nneɛma a ɛyɛ mmerɛw, kiosk, ne pop{0}}up sotɔɔ ahorow ka ho, refa ESL nhyehyɛe ahorow no kɛse de ama adwumayɛ mu pɛpɛɛpɛyɛ ayɛ kɛse na ama bo a wɔhwɛ so no ayɛ mmerɛw. Wɔ aguadidan ahorow bɛboro 100 mu no, sotɔɔ biara de ESL unit ahorow 20 kosi 50 si hɔ.
Store nketewa ho ka anohyeto ahorow:Mfitiaseɛ a wɔde si hɔ no ho ka a ɛkɔ soro ne nkabom a ɛyɛ den no to anohyetoɔ ma wɔgye tom wɔ aguadidan nketewa mu. Deployment betumi agye USD 50–70 wɔ unit biara mu, a ebetumi ayɛ bara ama sotɔɔ nketewa a ɛwɔ shelves mpempem pii.
Adetɔnbea Nketewa Nneɛma a Wɔhwehwɛ:Wɔ tag ahorow no akyi no, sotɔɔ ahorow hia antenna anaa base stations na wɔde sɛnkyerɛnne no akɔma ESL ahorow no. Dodow no gyina baabi a ɛwɔ soro no so. Ebia sotɔɔ ketewa bi behia antena 1 anaa 2; ebia aguadidan kɛse bi behia pii a wɔakyekyɛ wɔ mpɔtam hɔ nyinaa.
Mfinimfini Adetɔnbea akɛse (5,000-20,000 SKUs) .
Medium Grocery Store Afe Biara Adwumayɛfo Sika a Wɔkora So:Mpɛn pii no, nneɛma a wɔtɔn no hwehwɛ sɛ wɔtaa de nsa yɛ nneɛma bo foforo. ESL ahorow no ma saa adeyɛ yi yɛ adwuma wɔ ɔkwan a ɛyɛ adwuma so, na ɛtew sotɔɔ mu adwumayɛfo adwuma so. Sɛ wɔkyekyem pɛpɛɛpɛ a, sotɔɔ a wɔtɔn nnuan a ɛwɔ mfinimfini- betumi akora bɛyɛ $20,000 kosi $30,000 afe biara wɔ adwumayɛfo ka mu.
Spain Mercadona Asɛm no:Mercadona buu akontaa sɛ sɛ wɔde ɛlɛtrɔnik nkyerɛwde bedi dwuma wɔ sotɔɔ biara mu a, ɛbɛbɔ ka bɛyɛ €100,000, na ɛno yɛ akwanside kɛse ɛmfa ho mfaso horow a yɛaka ho asɛm wɔ atifi hɔ no.
Adetɔnbea akɛse/Aguadidan akɛse (30,000+ SKUs) .
Hypermarket Kɛse a Wɔde Di Dwuma Scale:Ɛka a ɛkɔ soro a wɔbɔ wɔ nneɛma a wɔde di dwuma ho ansa na wɔayɛ no da so ara yɛ akwanside, titiriw ma adetɔnfo nketewa. Nneɛma a wɔde bɛhyɛ aguadidan kɛse bi mu no betumi ahwehwɛ sɛ wɔde bɛboro 50,000 kyerɛw wɔn din, na ɛbɛma sika a wɔde asie mfiase no akɔ dɔla ɔpepem pii.
North America Supermarket Nkyɛmu a Wɔde Di Dwuma:Wɔ Amerika Atifi fam no, na aguadidan akɛse bɛboro 2,500 na wɔde e-krataa ESL nhyehyɛe a wɔaka abom denam Q4 2023 so, a sɛ wɔkyekyem pɛpɛɛpɛ a, sotɔɔ ahorow a wɔde di dwuma no kata SKU 12,000 so wɔ beae biara.
Nkɔnsɔnkɔnsɔn akɛse a Wɔtɔn Nneɛma
Large Chain Afe afe Sikakorabea:Saa nsakrae a ɛkɔ automation so yi ama wɔakora sika a ɛkɔ soro kodu dɔla 500,000 afe biara ama aguadidan akɛse. Mfomso a ɛba wɔ nneɛma bo ho a ebetumi ama adetɔnfo ahwere sika a wɔhwere bɛyɛ dɔla ɔpepem abien afe biara no so tew kɛse wɔ ESL ahorow mu.
Walmart Deployment Nsusuwii:Wɔ afe 2024 mu no, Walmart trɛw ESL sɔhwɛ mu wɔ U.S. sotɔɔ ahorow 500 mu, de Bluetooth-nabled tags a ɛma adetɔfo tumi scan labels hwehwɛ nneɛma ho nsɛm ne nsɛm a wɔde hyɛ nkurɔfo nkuran dii dwuma.
Nsɛm a Wɔde Hwɛ Ntɛmntɛm: Ɛka a Wɔbɔ no Ho Akontaabu sɛnea Store Su te
|
Store Type |
SKU ahorow no |
Sika a Wɔde Totɔ Nneɛma a Wɔtaa Yɛ |
Afe Biara Sika a Wɔde Sie |
Bere a Wɔde Tua Ka |
|
Adetɔnbea a Wɔtɔn Nneɛma a Ɛyɛ Fɛ |
500-1,000 |
$20,000-$35,000 |
$8,000-$15,000 |
Mfeɛ 4-6 |
|
Nnuan nketewa a Wɔtɔn |
2,000-5,000 |
$50,000-$70,000 |
$25,000-$40,000 |
Mfeɛ 2-3 |
|
Medium Adetɔnbea Kɛse |
10,000-20,000 |
$100,000-$250,000 |
$80,000-$200,000 |
1.5-2.5 mfeɛ |
|
Adetɔnbea Kɛse Kɛse |
30,000-50,000 |
$300,000-$600,000 |
$200,000-$400,000 |
1.5-3 mfeɛ |
|
Hypermarket a wɔtɔn nneɛma wom |
50,000-100,000 |
$800,000-$2,500,000 |
$400,000-$1,500,000 |
Mfeɛ 2-4 |
3. Ɛka ne Nea Wɔde Di Dwuma sɛnea Label Size te
Standard Size Nkyerɛwde (1-3 nsateakwaa):Standard-sized ESLs da so ara yɛ nea wɔde di dwuma kɛse, ɛyɛ 45% wɔ installations wɔ wiase nyinaa wɔ afe 2024. Adetɔnfoɔ ani gye saa tags yi ho wɔ wɔn compactness ne cost{3}}efficiency nti, ɛma ɛyɛ papa ma grocery stores ne convenience outlets. Sɛ wɔkyekyem pɛpɛɛpɛ a, wɔn nkwa nna boro mfe 8, na wɔboa NFC ne barcode displays nyinaa. Adetɔnfoɔ a wɔde ESL a ne kɛseɛ yɛ nsateakwaa 1-3 di dwuma no atwitwa adwumayɛfoɔ a wɔde nsa bɔ boɔ so bɛboro 50%.
Mid-Nkyerɛwde a Ɛyɛ Kɛse (3.1-7 inch):Mid-ESL akɛseɛ no yɛɛ 30% wɔ gua so dodoɔ nyinaa mu wɔ afe 2024. Hypermarkets ne department stores gye saa nkyerɛwdeɛ yi tom kɛseɛ ɛnam sɛ wɔtumi hu ne nsakraeɛ a ɛkorɔn nti. Wɔ-store nhwehwɛmu kyerɛ sɛ adetɔfoɔ 65% pɛ sɛ wɔhwɛ boɔ wɔ mfimfini-size displays so.
Nkyerɛwde akɛse a ne kɛse yɛ nsateakwaa (7.1-10 nsateakwaa):ESL akɛse-kɛseɛ yɛ 10% wɔ instɔlehyɛn mu na wɔde di dwuma wɔ sotɔɔ ahodoɔ mu anaasɛ wɔde yɛ nneɛma a ɛyɛ fɛ afã ahodoɔ. Ɛmfa ho sɛ ɛka kɔɔ soro no, mmofra a wɔfa wɔn sɛ wɔn mma no nyaa nkɔanim 15% fi afe 2022 kosi afe 2024.
4. Ɛka-Ntu mpɔn denam ROI Bere so
Ne AI Pricing Software (Payback ntɛmntɛm te sɛ Afe 1):Sɛ wɔde ESL nhyehyɛe bi si hɔ yiye na wɔde di dwuma a, ebetumi atua ne ho ka wɔ mfe abien kosi abiɛsa mu. Sɛ adetɔnfo de softwea a ɛma nneɛma bo yɛ den di dwuma de ka nhyehyɛe no ho a, ROI no betumi aba afe biako pɛ.
5. Ɛka a Wɔbɔ Ho Nsɛm
Hardware Ho Ka:ESL units no ankasa na ɛyɛ ɛka no mu dodow no ara. Nneɛma bo betumi afi $6 kosi $100+ wɔ label biara so a egyina ne kɛse, ne dwumadi, ne ɔkwan a wɔfa so kyerɛ no so. Wɔ sotɔɔ a wɔtɔn nnuan a ne kɛse yɛ mfinimfini- fam no, eyi betumi akyerɛ ase sɛ dɔla mpempem du du wɔ ɛka a wɔbɔ ansa na wɔayɛ, a egyina shelves ne nneɛma dodow a ɛsɛ sɛ wotua so.
Nneɛma a Wɔde Yɛ Adwuma ne Nneɛma a Wɔde Sisi:ESL instɔlehyɛn hwehwɛ sɛ wɔde adapter anaa keteke kwan ne wireless nkitahodi nhyehyɛe, a egyina Bluetooth anaa radio frequency so si so. Saa ɛka yi gyina sɛnea wɔhyehyɛ sotɔɔ no ne baabi a wɔde besisi hɔ no so. Wɔ sotɔɔ a wɔtaa yɛ ho no, saa ka yi betumi ayɛ dɔla 5,000 kosi dɔla 10,000.
Software ne Nkitahodi:ESL ahorow hwehwɛ softwea a ɛyɛ den a ɛne nneɛma a wɔakora so ne bo nhyehyɛe a ɛwɔ hɔ dedaw no bom. Ka a wɔbɔ no betumi ayɛ tumi krataa ho ka, softwea a wɔyɛ anaa nea wɔpɛ, ne mmɔden a wɔbɔ sɛ wɔde data bɛka abom. Software ho ka betumi ayɛ afe afe nkrataahyɛ nhwɛso a efi $100 kosi $500 ɔsram biara.
Nsiesie ne Mmoa:Nsiesie a ɛkɔ so no hwɛ hu sɛ ESL ahorow no yɛ adwuma yiye. Sɛ wɔde toto nea wɔde si hɔ mfiase no ho a, ɛka a wɔbɔ wɔ nsiesie ho no sua koraa, nanso afe afe mmoa adwuma no betumi ahwehwɛ sɛ wɔde dɔla 1,000 kosi 3,000 gu mu afe biara, a egyina sotɔɔ kɛse ne sɛnea ɛyɛ den so.
6. Cost Break-Even Point Nkyerɛkyerɛmu
10,000 Label Scale a Ɛduru Ka a Wɔkari pɛ ho:Wɔ deployments bɛboro 10,000 labels, ɛlɛtrɔnik shelf label gua no du ɛka a ɛyɛ pɛ ne agyapade krataa nhyehyɛe ahorow efisɛ eyi nhoma tintim, akwantu, ne adwumayɛfo fi hɔ.
Ɛka a Wɔbɔ no So Tew Su:Ka a wɔbɔ wɔ label biara ho: Ɛrekɔ fam nkakrankakra, wɔhwɛ kwan sɛ ɛbɛtew 25–35% wɔ mfe 5 a edi hɔ no mu.
ROI Akontaabu a Ɛnyɛ Den
Adetɔnfo binom de nnɔnhwerew 50 di dwuma dapɛn biara de krataa a wɔde kyerɛw nneɛma a wɔde kyerɛw nneɛma bo a wɔsakra no mpempem pii ho dwuma. Wɔ tintim ho ka, adwumayɛfo nnɔnhwerew, ne nneɛma a wɔde si ananmu bere nyinaa ntam no, nea ɛte sɛ adwuma ketewaa bi betumi asɛe mfaso komm-de nhyɛso a ɛho nhia aka sika a ɛyɛ den dedaw no ho.
Wɔ ESL mu no, nneɛma bo a wɔyɛ no foforo ba ntɛm ara, na eyi dapɛn dapɛn adwumayɛfo no fi hɔ koraa. Ahoɔden ho ka so tew esiane ahoɔden-e{2}}ink a wɔde kyerɛ a ɛyɛ adwuma yiye nti. Ɛkame ayɛ sɛ mfomso a ɛba wɔ nneɛma bo ho no yera.
Nhwɛsoɔ akontabuo ma adetɔnfoɔ a ne kɛseɛ yɛ mfimfini-:
Sika a wobetumi de asie afe biara: $39,000 (adwumayɛfo) + $10,000 (ahoɔden) + $5,000 (mfomso)=$54,000
Sika a wɔde bɛto mu nhwɛso: $100,000
ROI a ebetumi aba: 54% afe biara
Bere a wɔhwɛ kwan sɛ wobetua: bɛyɛ mfe 1.85
Wɔ saa nsusuwii ahorow yi ase no, ESL nhyehyɛe no tua ne ho ka wɔ nea ennu mfe abien mu. Ɛno akyi no, adetɔnfoɔ no nya mfasoɔ firi $54,000 a ɛwɔ afe afe sikakorabea-sika a wɔbɛtumi asan de ahyɛ adwumayɛfoɔ, nneɛma a wɔakora soɔ, anaa adetɔfoɔ suahunu a wɔbɛma ayɛ yie mu.
Sikasɛm mu mfaso titiriw a ɛwɔ ESL a wɔde bɛka POS ne nneɛma a wɔakora so nhyehyɛe ho ne adwumayɛfo a wɔbɛkora so. Wɔ mfinimfini-sized adetɔnfo a wɔwɔ SKU dodow bi fam no, atetesɛm krataa bo a wɔakyerɛw hwehwɛ adwumayɛfo kɛse. ESL nkabom betumi atew adwuma yi so bɛyɛ 95%. Bo a wɔbɔ no pɛpɛɛpɛ no ma wonya akatua kɛse foforo. Nnwumayɛ nhwehwɛmu kyerɛ sɛ mfomsoɔ a ɛba wɔ nneɛma boɔ mu no ka 5-8% wɔ aguadidan mu nneɛma a wɔtɔn mu. Sɛ wɔde ESL ahorow ka POS nhyehyɛe ahorow ho a, bo a wɔbɔ no pɛpɛɛpɛ bɛn 100%, na ɛma nsonsonoe a ɛda shelf ne register bo ntam no fi hɔ.
ESL nhyehyɛe ahorow no ada no adi sɛ ɛho ka-tu mpɔn, ɛtew nsaanodwuma ho ka so kodu 40%, bere a ɛma bo a ɛyɛ pɛpɛɛpɛ no tu mpɔn 99%. Nkɔnsɔnkɔnsɔn akɛseɛ te sɛ Carrefour ne Walmart de ESL nhyehyɛeɛ ahyɛ mmeaeɛ bɛboro 1,500 a emu biara, aboa ama mfomsoɔ a ɛba wɔ boɔ a wɔbɔ mu no so atew 50%.
Payback Bere Ho Nhwehwɛmu
Maurer hyɛ nkɔm sɛ mfasoɔ a ɛfiri sika a wɔde asie no mu bɛba wɔ mfeɛ 1.5 kɔsi 2.5 mu, a ɛno mu 50% bɛfiri adwumayɛfoɔ ne nkrataa a wɔde ma a wɔatew so, a nea ɛka ho ne: sika a wɔsɛe no kakraa bi wɔ tintim ho, adwumayɛfoɔ a wɔbɛyi afiri hɔ wɔ nkyerɛwdeɛ a wɔhyehyɛ na wɔde sɛn so, boɔ a ɛyɛ nnam a wɔde bedi dwuma a egyina nneɛma a wɔakora so no dodoɔ so. Nneɛma boɔ a ɛyɛ nnam no nso bɛma wɔanya mfasoɔ a ɛkorɔn denam ma a ɛbɛma kuo no atumi asi da biara da boɔ ho gyinaeɛ pa a egyina nneɛma a ɛwɔ hɔ so, na ɛbɛyɛ bɛyɛ 16% wɔ ROI no mu.
Shannon Clark, a ɔyɛ brand ne aguadi ho ɔkwankyerɛfo wɔ Houchens Food Group, de ESL ahorow yɛɛ sotɔɔ abien ho nhwehwɛmu na ɔreyɛ nhyehyɛe sɛ obefi sotɔɔ abien foforo ase daakye a enni akyiri. Ne ROI a wɔabu ho akontaa no yɛ mfe 3.5 a egyina krataa so tag, adwumayɛfo, ne ESL ka so.
Sɛ wɔde ESL nhyehyɛe bi si hɔ yiye na wɔde di dwuma a, ebetumi atua ne ho ka wɔ mfe abien kosi abiɛsa mu. Sɛ adetɔnfo de softwea a ɛma nneɛma bo yɛ den di dwuma de ka nhyehyɛe no ho a, ROI no betumi aba afe biako pɛ. Sɛ wɔde ka ho ne AI-based price optimization software ne nsakraeɛ a ɛfa boɔ ho akwan a wɔfa so nya mfasoɔ wɔ elasticity of demand mu a, sotɔɔ a wɔtɔn nnuan a ɛwɔ 30,000 labels betumi ahunu akatua a ɛfiri wɔn sika a wɔde asie no mu wɔ afe baako mu.
Ɛsono bere a wɔde tua ka no kɛse wɔ adwumayɛ su mu. High-volume grocers a wɔtaa sesa boɔ hwɛ 3-6 asram akatua. Amanneɛ kwan so aguadidan a ɛwɔ bo a ɛsakra mpɛn dodow a ɛkɔ fam no du akatua ho wɔ asram 12-18 mu wɔ tebea horow a ɛtaa ba mu. Ebia mmeae a nneɛma bo sesa mpɛn pii no nnya ROI a wogye tom da.
Brian Salzman, ɔman akontaabu sohwɛfo, West, ma ESL adwumakuw Aperion Solutions, kae sɛ mprempren sotɔɔ ahorow a wɔtɔn nnuan rehwɛ baabiara a ɛda asram 18-asram ne mfe abien akatua ntam sɛ wɔpaw dwumadi ahorow a ɛfata a. Eyi ma ESL yɛ nea adetɔnfo betumi anya bi, na adetɔnfo binom hu sɛ wobetua wɔn ka wɔ asram 18-24 ntam.
So Wo Store Fata?
Nsɛnkyerɛnne a Ɛkyerɛ sɛ ESL Fata Wo
Wɔn a wɔtɔn nnuan a wɔde wɔn ho no hyia adwumayɛfo ho ka a ɛkɔ soro, sika a wonya fi mu a ɛyɛ mmerɛw, ne adetɔfo akwanhwɛ a ɛkɔ soro. "Ɛlektrɔnik shelf nkyerɛwde abɛyɛ nea ɛsen bo a wɔakyerɛw kɛkɛ," IGA Senior Director of Connected Commerce Sarah Rivers kae. "Wɔyɛ pii, a nea ɛka ho ne sɛ wɔma bo a wɔbɔ no foforo yɛ mmerɛw, wɔma pɛpɛɛpɛyɛ tu mpɔn, na wɔne wo mfiridwuma afoforo no bom de yɛ osuahu a ɛwɔ nkitahodi, a ɛyɛ nea ɔde di dwuma-adamfo."
Greg Adamsky a odi Aperion adwumayɛ nkɔso anim wɔ Apuei fam mantam mu no kyerɛkyerɛɛ mu sɛ ESL a wɔfa no adu baabi a ɛresakra. Nneɛma anan na ɛrema nsakrae no aba:
Adwumayɛfo Ka ne Nea Ɛyɛ Pa:"Ɛka a ɛkɔ soro ne adwumayɛfo su a ɛkɔ fam a wɔaka abom no rema wɔn a wɔtɔn nnuan no abufuw."
Dwumadi a Wɔatrɛw mu:Mprempren ESL ahorow no ne e-aguadi, dijitaal coupons, ne nnwinnade a wɔde yɛ bo a ɛyɛ papa no bom. "Dwumadi a ɛkɔ soro no na ɛma ROI. Ɛnyɛ adwumaden nko na worekora so-woreyɛ bo ne mfaso a ɛyɛ papa."
Ankasa-Bere Bo a Wɔbɔ:"M'atɔfoɔ a wɔwɔ Philadelphia no mu baako sesa mpataa boɔ da biara. Ɛnsɛ sɛ ɔtwɛn dapɛn baako ma nsɛm foforɔ-sɛ nsakraeɛ ma mfasoɔ ne foforɔyɛ tu mpɔn tẽẽ."
CEO no kae sɛ ESL a wɔde di dwuma wɔ sotɔɔ ahorow a ɛnyɛ intanɛt so no ma wotumi yɛɛ wɔn ade wɔ adetɔn a ɛsen biara wɔ dapɛn awiei no ho wɔ ɔkwan a ɛyɛ mmerɛw so. ESL ho hia kɛse ama adetɔnfo esiane akansi a ɛkɔ soro wɔ sotɔɔ ahorow a ɛwɔ intanɛt so ne nea ɛwɔ intanɛt so ne sotɔɔ ahorow a ɛwɔ intanɛt so nso ntam nti.
Supermarkets ne hypermarkets na ɛyɛ application fã kɛseɛ a ɛfa electronic shelf labels ho, ɛyɛ bɛyɛ 54% wɔ wiase nyinaa dwumadie mu wɔ afe 2024. Saa aduane atɔnfoɔ akɛseɛ-format yi hwɛ nneɛma ahodoɔ a ɛtrɛ-15,000 kɔsi 60,000 SKUs so wɔ tebea a ɛtaa ba mu-a ɛtaa sesa boɔ a ɛnam nkɔsoɔ, akansiɛ mu nsakraeɛ, ne nneɛma a ɛporɔw ho nhyehyɛe.
Nsɛm a Nteaseɛ wɔ Twɛn mu
ESL nyɛ nea ɛfata mma adetɔnfo biara. Bere a wɔasua nea efi mu ba a wɔde di dwuma akyi no, tebea horow pii kyerɛ bere nyinaa sɛ ROI nyɛ papa:
Mpɛn dodow a ɛsakra nneɛma bo a ɛba fam koraa:Sɛ woyɛ nneɛma bo foforo ɔsram biara anaa nea ennu saa a, adwumayɛfo a wɔkora sika so no mma ɛnyɛ nea ɛfata sɛ wode sika bɛto mu. Amanneɛ kwan so labels yɛ adwuma yie ma stable-boɔ atwa yɛn ho ahyia.
Nkyerɛwde ketewaa bi pɛ:Sotɔɔ a ɛwɔ anammɔn 2,000 ahinanan ase a SKU nnu 500 no ntaa nnya akatua wɔ mfeɛ 3 mu gye sɛ wɔyɛ adwuma wɔ -adwumayɛfoɔ-ɛka kɛseɛ gua so.
Adwumayɛ mu nnyinasosɛm a entumi nnyina:Sɛ adwuma bi repere wɔ dwumadi atitiriw, sika a ɛkɔ so, anaa gua so gyinabea ho a, ESL rensiesie saa ɔhaw ahorow no. Di kan siesie adwumayɛ ho nsɛm atitiriw.
Legacy infrastructure a enni upgrade sikasɛm nhyehyɛe:Sɛ POS nhyehyɛe no adi mfe 7+ na nkɔsoɔ no ntumi ntɔ a, ESL nkabom bɛyɛ daeɛ bɔne anaasɛ ɛrentumi nyɛ yie kɛkɛ.
Aguadi-a wɔde wɔn adwene asi so ne razor-thin margins:Dollar sotɔɔ ne adetɔnfo a wɔtew sika so kɛse a wɔyɛ adwuma wɔ 1-2% net margins so no ntaa ntumi nnya mfaso a ɛdɔɔso mfi ESL mfaso horow mu.
Nnwumawuranom a wɔresusuw ho sɛ wɔde ɛlɛtrɔnik shelf labels bedi dwuma no betumi ahwɛ atifi hɔ ano aduru ahorow no.
