Asuadeɛ a ɛfiri Amerika ESL a Wɔde Di Dwuma Kɛseɛ no mu
Adetɔnbea ahorow resakra. Adetɔnfo bɛboro fã ka sɛ wɔn mfiridwuma a ɛwɔ hɔ mprempren no ntumi ne baabi a ɛsɛ sɛ adwuma no kɔ no nhyia. Digitals sika a wɔde hyɛ mu no taa gye daa ansa na atua ka. Nanso Walmart asusu ho-ɛnyɛ wimhyɛnkafoɔ nketewa a wɔnkɔ baabiara da, na mmom ɛnam digyital a ɛyɛ pɛpɛɛpɛ-a ɛresakra sɛdeɛ Amerika adetɔnfoɔ kɛseɛ no yɛ adwuma no titire.
Sɛnea Walmart de Electronic Shelf Labels redi dwuma de ama sotɔɔ mu adwumayɛ atu mpɔn
Wɔ June 2024 mu no, Walmart de too gua sɛ wɔayɛ nhyehyɛe sɛ wɔde ɛlɛtrɔnik shelf labels bɛkɔ U.S. sotɔɔ ahorow 2,300 mu ansa na afe 2026. Eduu December 2024 no, adwumakuw no trɛw wɔn apam a wɔne mfiridwuma ho adwumayɛkuw VusionGroup yɛe no mu bɛboro dɔla ɔpepepem biako, na ɛmaa wɔde bedi dwuma ntɛmntɛm akɔ U.S. sotɔɔ ahorow 4,600 no nyinaa mu. Eyi gyina hɔ ma ESL a wɔde adi dwuma kɛse wɔ Amerika Atifi fam aguadi abakɔsɛm mu-wɔbu akontaa sɛ dijitaal bo a wɔakyerɛw ɔpepem 400 kosi 500 wɔ nneɛma bɛboro 120,000 mu wɔ sotɔɔ biara mu.
Wɔ adetɔnfoɔ a wɔrebisa asɛmmisa a ɛho hia no-ɛbɛyɛ dɛn na wobɛyɛ nnɛyi nneɛma a worensɛe deɛ ɛreyɛ adwuma dedaw?-Walmart nsakraeɛ no de agodie nwoma a ɛkɔ akyiri ma.
Walmart Asɛnnennen no Kɛse
Ansa na Walmart rekɔ dijitaal so no, ehyiaa adwumayɛ mu nsɛnnennen a adetɔnfo a wɔwɔ baabiara nim. Sotɔɔ biara de nneɛma bɛboro 120,000 sie, na emu biara hwehwɛ sɛ wɔkyerɛw ne bo ankorankoro. Dapɛn biara, sotɔɔ ahorow yɛ nneɛma foforo, Rollbacks, ne markdowns ho nsɛm foforo mpempem pii. Wɔ mmere a nnipa pii kɔ mu no, ɛnne no kɔ soro kɛse.
Da biara da nokwasɛm a ɛfa krataa-gyina bo a wɔbɔ ho no de akasakasa kɛse bae:
Adwumayɛ-intensive bo mu nsakraegyee nnɔnhwerew pii fekubɔ bere a anka ebetumi akɔ so aboa adetɔfo. Bo a wɔayɛ no foforo a na ɛhwehwɛ sɛ wɔde nsa yɛ nna abien mũ nyinaa mprempren de ESL mfiridwuma wie wɔ simma kakraa bi mu.
Nneɛma bo a ɛsono emu biarantam shelf tags ne point-of-sale nhyehyɛe ahorow no bɔɔ checkout tiyɛ. Adetɔfoɔ de nneɛma bɛba register no mu nko ara na wɔhunu sɛ boɔ a wɔada no adi no ne deɛ ɛbɔɔ-osuahu a ɛsɛe ahotosoɔ ntɛmntɛm no nhyia.
Nneɛma a wɔde hyɛ nkurɔfo nkuran a anohyeto womɛmaa ɛkame ayɛ sɛ ɛrentumi nyɛ yiye sɛ wɔbɛyɛ flash aguadi ho nhyehyɛe anaasɛ wɔbɛyɛ ho biribi wɔ akansi bo a ɛkɔ so ho wɔ bere ankasa mu. Sɛ wode wo ho to ayɔnkofo a wɔde atuo a wɔde nkyerɛwde ahyɛ so nantew akwan so a, bo a wɔbɔ ho dawuru a ɛne ne ho hyia a wode befi ase wɔ sotɔɔ mpempem pii mu no nyɛ nokware.
E-aguadi mmamu ho nsɛnnennennyaa nkɔanim bere a nneɛma a wɔkra wɔ Intanɛt so kɔɔ soro no. Ná sotɔɔ ahorow a wɔka ho a wɔrepaw nneɛma a wɔkra sɛ wɔmfa nkɔma ne nea wɔde bɛkɔ wɔ curbside no hia akwan a ɛyɛ ntɛm a wɔbɛfa so ahu nneɛma wɔ fam nhyehyɛe akɛse nyinaa so.
U.S. Guadi mu Nsakrae
Walmart ESL a wɔagye atom no yɛ ade titiriw a ɛho hia ma Amerika Atifi fam aguadidan a efi tete no aka Europa akyi wɔ dijitaal shelf mfiridwuma a wɔde di dwuma no mu. Nea enti a wɔtwentwɛn wɔn nan ase wɔ abakɔsɛm mu yi bi ne ɛka a ɛba fam a wɔbɔ wɔ atetesɛm krataa a wɔde kyerɛw nneɛma ho (bɛyɛ sɛnt 5 wɔ tag biara ho sɛ wɔde toto $5 anaa nea ɛboro saa ho a wɔde toto ESL ahorow ho a) ne sika kɛse a wɔde di kan yɛ a ɛho hia na wɔde adi dwuma.
Nanso, asase no asesa kɛse. Adwumayɛfoɔ ka a ɛrekɔ soro, omnichannel a ɛyɛ den, ne hia a ɛhia sɛ wɔyɛ real-bere boɔ a ɛne ne ho di nsɛ wɔ intanɛt ne -store akwan ntam no asesa akontabuo no. Wɔhwɛ kwan sɛ Walmart adeyɛ yi bɛma ESL agye atom ntɛmntɛm wɔ U.S. aguadidan nyinaa mu.
Nnwumayɛbea ho nsɛm si saa nkɔso yi so dua. ESL nneɛma a wɔde kɔ amannɔne no kɔɔ soro firii bɛboro ɔpepem 100 kakra wɔ afe a ɛtɔ so mmiɛnsa biara mu kɔɔ bɛyɛ ɔpepem 200 wɔ afe 2025 bosome mmiɛnsa a ɛtɔ so mmienu mu-afe 211.4% wɔ afe-afe-afe mu nkɔanim a ɛnam Walmart a wɔde dii dwuma no so titire.

Sɛnea ESL ahorow no yɛ adwuma
Ɛlektrɔnik shelf labels de E-ink (electrophoretic display) mfiridwuma-krataa-te sɛ screen koro no ara a wohu wɔ e-akenkanfo mu no di dwuma. Nea ɛnte sɛ LCD displays no, E-ink screens da hann a atwa yɛn ho ahyia adi sen sɛ ɛbɛma n’ankasa de aba, na ɛyɛ displays a ɛte sɛ krataa a wɔatintim na ɛkɔ so kenkan wɔ sotɔɔ kanea tebea biara mu, fi baabiara a wobɛhwɛ.
Tumi a wɔde di dwuma no sua koraa. Esiane sɛ E-ink displays di ahoɔden bere a mfonini no sesa nkutoo nti, battery taa di mfe anum anaa nea ɛboro saa a ɛwɔ standard daily update cycles. Wiring biara ho nhia-tags mount denam clips, hooks, anaa magnetic attachments a ɛwɔ standard shelf rails so.
Walmart dwumadie no de tag nketewa a ɛwɔ 1.5-inch kɔsi 3-inch mu titire, a ɛyɛ shelf label dodoɔ no ara wɔ sotɔɔ a wɔtaa de di dwuma mu. Mid-sized tags (4 to 6 inches) di bɛyɛ 5.5% wɔ deployment volume ho dwuma, mpɛn pii no wɔde si hɔ ma nneɛma a ɛhwehwɛ nsɛm a ɛkɔ akyiri anaasɛ wotumi hu kɛse.
Size Selection denam Store Format so
ESL kɛse a ɛfata a wobɛpaw no gyina ade no su, shelf nhyehyɛe, ne kwan a adetɔfo taa hwɛ so:
Nkyerɛwde a ɛyɛ ketewa (2.66" kosi 4.2") .yɛ adwuma yiye ma shelf bo a wɔahyɛ da ayɛ wɔ aguadidan akɛse akwan, sotɔɔ ahorow a wɔtɔn nneɛma a ɛyɛ mmerɛw, ne mmeae a shelf ntam kwan yɛ den. Saa akɛse yi kari pɛ wɔ nea wotumi hu ne shelf edge real estate a wɔde di dwuma yiye no mu.
Mfinimfini-nsɛmfua (5.8") .ma kari pɛ a eye sen biara a ɛda nea wotumi hu ne nea ɛyɛ mmerɛw ntam ma aguadidan akɛse mu nneɛma dodow no ara. Wɔde nsɛm foforo te sɛ nsɛm a wɔde hyɛ nkurɔfo nkuran, asɔremma bo, anaa nneɛma ho nsɛm bere a wɔde keteke kwan a wɔfa so kura nkyerɛwde a wɔahyɛ da ayɛ no hyɛ mu.
Nkyerɛwde akɛse (7.3"+) . som endcaps, bulk displays, ne departments a adetɔfo fi akyirikyiri hwɛ. Ɛlektrɔnik mfiri afã horow, mfiri a wɔde kyerɛ, ne adekoradan mu akuw a atwa yɛn ho ahyia no nya mfaso fi saa screen akɛse yi mu.
LCD dijitaal nsɛnkyerɛnne (10.1 "kɔsi 15.6")di mmeae a wɔbɔ ho dawuru a ɛwɔ nkɛntɛnso kɛse-endcaps, nneɛma foforo a wɔde ba, ne nneɛma a wɔada no adi a wonya mfaso fi video tumi ne kɔla ahorow a ɛyɛ hyew mu ho dwuma. Eyinom hwehwɛ tumi nkitahodi nanso ɛde aniwa so nkɛntɛnso a static displays ntumi nhyia ma.

Nneɛma a Ɛsɛ sɛ Wosusuw Ho wɔ Ɔhyew Ho
Standard E-ink labels yɛ adwuma wɔ ahotoso mu wɔ 0℃ne 40℃(32℃F kosi 104℃F), na ɛma ɛfata ma standard retail environments ne frigye nkotoku. Freezer mmeae a ɛwɔ -18℃(0℃F) ase hwehwɛ sɛ wɔyɛ nneɛma a ɛyɛ hyew a ɛba fam a ɛwɔ nsuo ho banbɔ a ɛfata. Ɛsɛ sɛ adetɔnfo kyerɛ ɔhyew dodow a wɔde kyerɛ bere a wɔretɔ nneɛma no na wɔakwati nsɛm a ɛfa nhyiam ho wɔ mmeae a wɔkora nneɛma a ɛyɛ nwini so.
Adwumayɛ mu Nsakrae: Nea Efi Mu Ba Ankasa
Walmart aba no kyerɛ adwumayɛ mu nkɛntɛnso a ESL a wɔde di dwuma nyinaa nya.
Bo a wɔbɔ no yiyedi mu mfasoyɛ nea ɛyɛ nwonwa. Mprempren wɔawie nsɛm foforo a na ɛhwehwɛ sɛ wɔde nsa yɛ adwuma nna abien no wɔ simma kakraa bi mu. Me@Walmart app no ma ayɔnkofoɔ kwan ma wɔde kliki kakraa bi pɛ di boɔ ho nsɛm foforɔ ho dwuma, na ɛpia nsakraeɛ no tẽẽ kɔ nkyerɛwdeɛ a ɛwɔ sotɔɔ no fam nyinaa so.
Nneɛma bo a wɔbɔ no pɛpɛɛpɛ no tu mpɔnbere a nhyehyɛe no yi mfomso a ɛwɔ nsaano nkyerɛwee mu fi hɔ no. Sɛ nneɛma bo sesa wɔ Walmart aguadifoɔ nhyehyɛeɛ mu a, ɛyɛ adwuma ara kwa ne shelf labels-yi nsonsonoeɛ a ɛde abakɔsɛm mu akasakasa baeɛ wɔ sika a wɔde tua ho no firi hɔ.
Fa nsakrae a ɛba adwumayɛ mu bata hoefi nnwuma a wɔtaa yɛ a ɛsom bo a ɛba fam-kɔsi dwumadi ahorow a ɛhwɛ adetɔfo-hyia so. Sɛnea Walmart kuw no panyin bi kae no, mprempren wɔn a wɔka ho no betumi de bere pii aboa adetɔfo na wɔamfa bere kakraa bi ayɛ nnwuma a wɔtaa yɛ te sɛ nsaanodwuma a wɔde sesa nneɛma bo.
E-aguadi mmamu yɛ ntɛmntɛmɛnam "pick-to-hann" dwumadie so. Sɛ sotɔɔ mu ayɔnkofo paw nneɛma a wɔkra sɛ wɔde bɛkɔ anaasɛ wɔde bɛkɔ wɔ curbside a, ESL tag ahorow no hyerɛn LED nsɛnkyerɛnnede ahorow de kyerɛ wɔn kwan kɔ nneɛma so tẽẽ. Ɛnam sɛ seesei e-aguadi gyina hɔ ma Walmart sika a wɔnya nyinaa mu 18%-na intanɛt so aduane a wɔkra kɔ so nyin-saa tumi yi abɛyɛ nea ɛho hia.
Stock replenishment ma ɛyɛ mmerɛwɛnam "stock-to-light" nneɛma a ɛde LED nsɛnkyerɛnne koro no ara di dwuma de si shelves a ɛhwehwɛ sɛ wɔde adwene si so so dua. Associates betumi ahu ntɛm ara na wɔadi stock tebea a ɛba fam-stock ho dwuma a wɔrenhwehwɛ shelf biara mu.

Nea Ɛboro Bo a Wɔbɔ so: Omnichannel Nkitahodi no
Walmart ESL dwumadie no yɛ adeɛ baako a ɛwɔ digyital nsakraeɛ a ɛtrɛ a ɛde nokware omnichannel tumi ba. Adwumakuw no adu 93% da koro-da koro no ara a wɔde ma wɔ U.S. afie nyinaa mu, a wɔayɛ nhyehyɛe sɛ wɔbɛtrɛw mu akɔ 95% wɔ afe 2025 awiei.Bɛboro e-aguadi mmamu beae dodow no mu bɛboro fã mprempren fa awo ntoatoaso a edi hɔ-afiri a wɔde wɔn ankasa yɛ mu.
Digitals shelf labels nam akwan pii so ne saa abɔde a nkwa wom yi di nkitaho:
Ankasa-bere inventory a wohutu mpɔn bere a ESL data ne nneɛma a wɔakora so nhyehyɛe ahorow bom no. Infrastructure koro no ara a ɛma nneɛma bo yɛ foforo no betumi adi nneɛma a ɛwɔ hɔ no akyi, ahyɛ -of-stock tebea horow, na ayɛ nhyehyɛe a ɛbɛma wɔasan ahyɛ mu ma.
Nneɛma bo a ɛkɔ so pɛpɛɛpɛ wɔ akwan horow sobɛyɛ nea wobetumi ayɛ bere a in-store bo yɛ foforo denam nhyehyɛe koro no ara a ɛma intanɛt so bo yɛ den no so. Adetɔfo a wɔrehwɛ nneɛma bo wɔ Walmart app no so no hu nsɛm koro no ara a wɔada no adi wɔ shelf tags so.
Adetɔfo osuahu a wɔbɛma anya nkɔsotrɛw kɔ nsɛm pii a wɔde bɛma wɔ bere a wosi gyinae no so. ESL tags tumi kyerɛ QR codes a ɛka bom kɔ nneɛma ho nsɛm, aduannuru ho nsɛm, sourcing data, anaa customer reviews-de intanɛt so nhwehwɛmu tumi ba honam fam adetɔ mu.
Dawurubɔ ne aguadidan mu nsɛm ho amanneɛbɔfo a wɔde ka bombue nneɛma foforo a ebetumi aba. Walmart aguadidan mu nsɛm ho amanneɛbɔ adwuma no boroo dɔla ɔpepepem 4.4 wɔ afe afe sika a wonyae mu wɔ afe 2024. Digitals shelf labels betumi ada brand-sponsored content anaa targeted promotions adi, na ɛde sika foforo aba.
Nokwasɛm a Wɔde Di Dwuma
Ɛsɛ sɛ adetɔnfo a wɔresusuw ESL dwumadie ho no te aseɛ sɛ mfiridwuma no nyɛ plug-and-play. Sɛ wɔde bedi dwuma yiye a, ɛhwehwɛ sɛ wɔyɛ nhyehyɛe yiye wɔ nneɛma pii mu.
System Nkabom a Wɔde Yɛ Adwuma
ESL data nam API, database nkitahodi, anaa fael a wɔde kɔ amannɔne so fi ERP anaa POS nhyehyɛe mu. Adetɔn softwea platform akɛse taa de nkitahodi ahorow a wɔadi kan asi ma, nanso nhyehyɛe a wɔahyɛ da ayɛ no betumi ahwehwɛ nkɔso adwuma. Ɛsɛ sɛ mfiridwuma akuw ne ESL a wɔde nneɛma ma no di nkitaho ntɛm wɔ nhyehyɛe no mu de yɛ nkabom ahwehwɛde ne bere nhyehyɛe ho mfonini.
Beae no Nhwehwɛmu
Honam fam sotɔɔ nhwehwɛmu kyerɛ base station a wɔde besisi hɔ ahwehwɛde, tag dodow a ɛwɔ dwumadibea ahorow mu, ne ano aduru ma mmeae titiriw te sɛ frigye, endcaps, anaa nea ɛnyɛ{0}}standard shelving. Signal coverage, mounting options, ne power access (ma LCD afã biara) nyinaa hwehwɛ sɛ wodi kan yɛ nhyehyɛe. Sɛ wohuruw anammɔn yi a, ɛde nsonsonoe a ɛwɔ coverage mu ne nneɛma a wɔakora so a ɛho yɛ na bere a wɔde reba no ba.
Pilot Ansa na Wɔayɛ Scale
Walmart fii ase de sotɔɔ bi a wɔde yɛ nhwehwɛmu wɔ Grapevine, Texas ansa na wɔrebɔ amanneɛ sɛ wɔde bedi dwuma kɛse. Sɛ wofi ase fi dwumadibea anaa ɔkwan biako so a, ɛma akuw ahorow tumi gye tom sɛ nneɛma bo yɛ pɛ, nneɛma foforo ba wɔ bere a wogye tom mu, na sotɔɔ mu adwumayɛfo tumi di adwumayɛ nhyehyɛe foforo ho dwuma. Nsɛmpɔw nketenkete a wobedi ho dwuma no bo yɛ mmerɛw koraa sen ɔhaw ahorow a wobedi ho dwuma wɔ sotɔɔ mpempem pii mu.
Ntetee ne Nsakrae Ho Dwumadi
Store akuw hia akwan a emu da hɔ a wɔfa so kyekyere tags wɔ nneɛma ho, siesie ɔhaw ahorow a ɛfa offline labels ho, na wodi escalation nhyehyɛe ahorow akyi ma mfiridwuma mu nsɛm. Nsɛm a ɛtaa ba ho nkrataa a wɔkyerɛw no mma IT akuw ntumi mfa ɔfrɛ a ɛfa nsɛm a wɔyɛ daa ho nkɔ. Botae no ne sɛ wɔbɛma wɔn a wɔka sotɔɔ ahorow ho no tumi ma wɔanya mfiridwuma no wuranom wɔ wɔn da biara da adwuma mu.
Nneɛma a Ɛhaw Nnipa a Wɔtaa Di Dwuma
Nsɛmmisa a Ɛfa Nneɛma Bo a Ɛyɛ Den
ESL mfiridwuma ma ɛboɔ nsakraeɛ ntɛmntɛm, ɛma nsemmisa sɔre fa "surge pricing"-ɛyɛ nsakraeɛ wɔ boɔ mu a egyina ahwehwɛdeɛ, da no mu berɛ, anaa nneɛma foforɔ so. Walmart aka no pefee sɛ wonni nhyehyɛe biara sɛ wɔde bo a ɛyɛ nnam bedi dwuma wɔ ɔkwan a wimhyɛn adwumayɛkuw anaa ride-sharing services yɛ so. Nea wɔde wɔn adwene si so ne adwumayɛ mu mmɔdenbɔ, na ɛnyɛ bo a wɔbɛsakra no.
Nhwehwɛmu a ɛfiri California Suapɔn Rady School of Management (July 2025) mu no hunuu sɛ aguadidan akɛseɛ mfa wɔn ho nhyɛ boɔ a ɛyɛ nnam a ɛtrɛ mu ɛmfa ho sɛ wɔwɔ mfiridwuma tumi no. Akansie su a ɛwɔ aduanetɔnbea ne adetɔfoɔ akwanhwɛ a ɛfa boɔ a ɛkɔ so pɛpɛɛpɛ ho no siw sɛdeɛ adetɔnfoɔ bɛtumi de bere ankasa -boɔ ho tumi adi dwuma.
Nkɛntɛnso a Ɛma Nneɛma a Ɛkɔ So Daa
ESL a wɔde di dwuma no boa nneɛma a atwa yɛn ho ahyia ho botae ahorow denam krataa a wɔsɛe no a woyi fi tag tintim bere nyinaa mu no so. Walmart de battery-less ESL mfiridwuma a ɛnam smart rails so ahoɔden a ɛwɔ ultra-low{3}}power Bluetooth nkitahodi-a ɛtew nneɛma a atwa yɛn ho ahyia so nkɛntɛnsoɔ so di dwuma sɛ wɔde toto ano aduru a ɛhia sɛ wɔtaa sesa battery ho a. E-ink displays nkwa nna tenten a ɛyɛ adwuma (mfeɛ anum anaa nea ɛboro saa) no brɛ nneɛma a atwa yɛn ho ahyia no ase bio sɛ wɔde toto krataa a wɔtow gu a wɔde si ananmu ho a.
Adetɔfo Ahotoso
Boɔ a ɛda adi, a ɛyɛ pɛpɛɛpɛ no ma ahotosoɔ ba ankasa denam abasamtuo a ɛwɔ shelf-to-checkout nsonsonoeɛ a ɛyi firi hɔ no so. ESL nkyerɛkyerɛmu a emu da hɔ betumi ama nneɛma ho nsɛm pii asen nea krataa so nkyerɛwde betumi ama, a nea ɛka ho ne fibea ho nsɛm, allergen ho nsɛm, anaa adansedi a ɛkyerɛ sɛ ɛbɛkɔ so atra hɔ daa. Mfiridwuma no ma wotumi yɛ nneɛma a ɛda adi pefee sen sɛ ɛbɛkata so.
Mfiridwuma Ho Nneɛma a Wɔpaw Ma Ahiade Ahorow
E-ink Ɛlektrɔnik Shelf Labels
Adwumayɛ pɔnkɔ mfiridwuma a wɔde rollouts akɛse-scale. Krataa-te sɛ akenkan, ahoɔden a wɔde di dwuma kakraa bi, ne instɔlehyɛn a ɛnyɛ den ma E-ink yɛ papa ma standard shelf boɔ wɔ SKU mpempem pii mu. Walmart a wɔde di dwuma no kyerɛ sɛ E-ink a wɔde kata so nyinaa yɛ nea ɛyɛ yiye wɔ mfiridwuma mu na ɛyɛ sikasɛm mu mfaso wɔ kɛseyɛ mu.
Nneɛma atitiriw a wɔakyerɛkyerɛ mu a ɛsɛ sɛ wɔsɔ hwɛ:
Kyerɛ nsusuwii ne nsonsonoe a ɛwɔ musɛnea ɛbɛyɛ a wobetumi akenkan wɔ akyirikyiri a wobetumi ahwɛ
Nkitahodi ho nhyehyɛe(Bluetooth, proprietary RF, Wi-Fi) a ɛka update ahoɔhare ne infrastructure ahwehwɛde
LED kyerɛwtohɔ tumima pick-to-hann ne stock-to-hann dwumadie
NFC mmoama adetɔfo nkitahodi ho nneɛma
Ɔhyew a ɛwɔ hɔsɛnea ɛbɛyɛ a ɛne nneɛma a atwa yɛn ho ahyia a frigye wom no bɛyɛ pɛ
Mounting akwan horowa ɛne shelf keteke nhyehyɛe ahorow a ɛwɔ hɔ dedaw no hyia
LCD Digitals Nsɛnkyerɛnne a Wɔde Di Dwuma
Nkyerɛkyerɛmu a ɛyɛ hyew a ɛtumi bɔ video ne nsɛm a ɛyɛ nnam di atirimpɔw ahodoɔ ho dwuma sene E-ink nkyerɛwdeɛ a ɛyɛ daa. Video ahorow a wɔde kyerɛ nneɛma a wɔyɛ, mfonini ahorow a wɔde hyɛ nkurɔfo nkuran a ɛkyinkyini, ne bere a wɔde kan kɔ akyi no ma wɔde wɔn ho hyɛ mu a static displays ntumi nhyia. Tumi a wɔhwehwɛ ma LCD yɛ nea mfaso wɔ so ma mmeae a ɛfata sen sɛ wɔde bedi dwuma wɔ amansan nyinaa mu.
Susuw LCD nsɛnkyerɛnne ma endcaps, nneɛma foforo a wɔde reba, high-margin categories, ne brand showcase mmeae. Single-afã biako ne abien-afã nhyehyɛe ahorow som fixture ahorow ahorow.
Nkitahodi Kiosks
Self-som touchscreen displays trɛw dijitaal tumi mu kɔ akyiri sen shelf anoano. Interactive kiosks boa nneɛma a wɔhwehwɛ, nokwaredi nhyehyɛe a wɔde wɔn din hyɛ mu, nneɛma a wɔkra, ne adetɔfo som dwumadi ahorow. Wɔde app osuahu no ba honam fam sotɔɔ ahorow mu ma adetɔfo a wɔpɛ saa nkitahodi kwan no.
Nneɛma a Wɔde Kyerɛkyerɛ a Ɛda Hɔ
Mfiridwuma a ɛreba no ma kwan ma wɔde digyital nsɛm kata honam fam nneɛma a wɔde kyerɛ-a eye ma aguade a ɛyɛ fɛ a ɛsɛ sɛ adetɔfo hu ade ankasa ne nsɛm a wɔde hyɛ nkurɔfo nkuran a ɛyɛ nnam nyinaa bere koro mu.
Nea Ɛreba Akyi
Mfiridwuma no kɔ so nya nkɔso. Four-color E-ink seesei de nkyerɛkyerɛmu a ɛyɛ hyew a monochrome screen dedaw no ntumi nhyia ma. AI-driven pricing analytics betumi asusuw ahwehwɛde nhyehyɛe, akansifo bo, ne nneɛma a wɔakora so dodow mu ama bo ho nhyehyɛe a ɛyɛ nwonwa kɛse.
Walmart 2024-2025 mfiridwuma kwankyerɛ no ka AI-nwinnadeɛ a ɛwɔ ahoɔden ma ayɔnkofoɔ, kɔmputa-anisoadehunu nhwehwɛmu, ne nkɔmhyɛ ahwehwɛdeɛ nkateɛ. ESL nhyehyɛe no ne saa tumi a ɛtrɛw yi bom, na ɛma honam fam ɔfa a ɛka dijitaal nhyehyɛe ahorow bom kɔ nneɛma a wɔkora so no ma.
Adwumakuw no de AI nnwinnade reyɛ adwuma wɔ n’ahokafo ɔpepem 2.1 mu wɔ wiase nyinaa, a Me@Walmart app no yɛ atenae a wɔde yɛ adwumayɛ nhyehyɛe a ɛyɛ mmerɛw ne adwumayɛ ho nhyehyɛe a nyansa wom. Wei gyina hɔ ma nsakraeɛ a ɛdi hɔ-ESLs sɛ AI-adetɔn adwuma a wɔama anya nkɔsoɔ no fã baako.
Akansie Nokwasɛm no
Walmart sika a wɔde asie no de akansi nhyɛso ba wɔ aguadidan ahorow nyinaa mu. Sɛnea nnwuma mu nhwehwɛmufo bi kae no, Walmart ne nea ɛne adetɔnfo di akan kɛse-wɔ U.S., na ne ESL a wɔde di dwuma no ama sika a ɛwɔ mu no akɔ soro ama akansifo biara a ɔrebɔ mmɔden sɛ ɔne wɔn bɛyɛ pɛ anaasɛ ɔbɛboro wɔn wɔ nneɛma bo ne nsɛm a wɔde hyɛ nkurɔfo nkuran mu.
Adetɔnfoɔ foforɔ de ESL mfiridwuma adi dwuma-a Whole Foods, Schnuck Markets, ne Good Food Holdings ka ho-nanso Walmart kɛseɛ sesa gua so nkɔsoɔ. Sɛ saa dwumadie yi wie a, Walmart bɛtumi asiesie nneɛma boɔ ntɛmntɛm sɛdeɛ ɛpɛ, a ɛdi mmara so kɛseɛ na ɛho ka sua sene akansifoɔ a wɔda so ara de wɔn ho to nhyehyɛeɛ a egyina krataa- so.
Wɔ adetɔnfoɔ a wɔreyɛ wɔn ankasa digyital nsakraeɛ ho mfonini no, mfiridwuma no wɔ hɔ nnɛ: E-ink electronic shelf labels firi compact 2.66" units kɔsi 7.3" displays akɛseɛ, LCD digital signage ma aniwa so nkɛntɛnsoɔ, transparent displays ma product showcases, ne interactive kiosks ma self-service applications.
Walmart ESL a wɔde di dwuma no gyina hɔ ma dijitaal shelf nsakrae kɛse a ɛsen biara wɔ U.S. aguadidan abakɔsɛm mu. Adwumakuw no nnyɛ dabbling ne pilot nhyehyɛe-ɛhyɛ bɔ bɛboro $1 billion sɛ wɔde mfiridwuma no bedi dwuma wɔ ne store fleet nyinaa mu.
Mfasoɔ a ɛwɔ adwumayɛ mu no da adi pefee: boɔ a wɔayɛ no foforɔ a ɛgyee nna mmienu seesei awie wɔ simma mu, abata adwumayɛ mu nsakraeɛ firi nsaano tagging so kɔ adetɔfoɔ som so, e-aguadi mmamu kɔ ntɛmntɛm denam pick-to-hann akwankyerɛ so, na boɔ a ɛyɛ pɛpɛɛpɛ no tu mpɔn wɔ intanɛt ne in{3}}store akwan nyinaa so.
Wɔ adetɔnfo a wɔresusuw sika a wɔde asie a ɛte saa ara ho no, Walmart suahu kyerɛ sɛ dijitaal a ɛkɔ akyiri-ɛnyɛ token sɔhwɛ-de nea efi mu ba ankasa ma. Mfiridwuma no wɔ hɔ. ROI asɛm no yɛ nea wɔada no adi. Asɛmmisa no nyɛ sɛ ebia wobɛkɔ dijitaal-ɛyɛ sɛnea ɛyɛ ntɛmntɛm ne sɛnea edi mũ.
Wɔn a wotu wɔn ho denneennen, de wɔn ho hyɛ mu wɔ nsenia so sen sɛ wɔbɛsɔ ahwɛ wɔ anoano no, de wɔn ho si akan sɛ wɔbɛsi akan wɔ baabi a adetɔfo akwanhwɛ kɔ so kɔ soro na adwumayɛ mu mmɔdenbɔ na ɛkyerɛ nkwa. Walmart nsakrae no gyee mfe pii nhyehyɛe ne sika kɛse a wɔde bɛto mu. Mfaso a ɛwɔ akansi mu no kɔ wɔn a wofi ase mprempren no nkyɛn.
Wɔ adetɔnfo a wɔresusuw ɛlɛtrɔnik shelf label ano aduru ho no, nneɛma a wɔpaw a ɛkɔ akyiri no trɛw E-ink nkyerɛkyerɛmu fi 2.66" kosi 7.3", LCD dijitaal nsɛnkyerɛnne fi 10.1" kosi 15.6", ne nkyerɛkyerɛmu ano aduru a wɔaka abom ama adetɔnbea ahorow.