Saa akwankyerɛ yi ka sɛnea wɔyɛ no ho asɛmɛlɛtrɔnik shelf nkyerɛwde a ɛwɔ sotɔɔ ahorow a wɔtɔn nnuan muadwuma a wɔyɛ wɔ nneyɛe mu, mfaso horow a wɔde ma wɔ adwumayɛ mu, sɛnea wɔbɛsɔ adwumayɛ ho asɛm no ahwɛ, ne nea nsakrae no hwehwɛ ankasa.
Nea Enti a Nneɛma Bo a Wɔbɔ no Yɛ Den Sen Sɛnea Ɛte
Adetɔnbea kɛse a wɔtaa de di dwuma no kura SKU ankorankoro 5,000 kosi 30,000. Esiane sɛ wɔhyɛ nnuan foforo ho nkuran, nsakrae a ɛba wɔn a wɔde ma no bo mu, nsakrae a wɔyɛ wɔ mmere mu, ne dapɛn dapɛn nnuan titiriw nyinaa rekɔ so bere koro mu nti, ebia saa nneɛma no mu bɛyɛ 20% behia bo foforo wɔ dapɛn biara mu. Wɔ mfinimfini-size store, ɛno betumi akyerɛ sɛ wobɛhwɛ nsakrae so wɔ nneɛma mpempem pii mu - nnanson biara, a enni huammɔ.
Wɔ krataa labels mu no, update biara kyerɛ sɛ wobɛtintim tekiti foforɔ, wobɛnantew akwan no so, wobɛhunu shelf gyinabea a ɛfata, na wobɛsesa label biara honam fam - afei wobɛhwɛ sɛ adwuma no yɛ nokware ansa na sotɔɔ no abue. Adwumayɛfo ho ka no ka bom ntɛmntɛm. Nanso asiane kɛse no ne pɛpɛɛpɛyɛ.
Wɔ gua dodow no ara so no, ɛsɛ sɛ bo a wɔda no adi wɔ shelf no so no ne bo a wogye wɔ kyerɛwtohɔ no so no hyia. Label update biako a wɔayera bere a promotion bi aba awiei no ma wɔda mmara sodi adi na adetɔfo ntam ntawntawdi ba. Nim a wonimnea ɛba bere a shelf bo yɛ mfomso nompɛn pii no ne ade a edi kan nti a adetɔnfo fi ase hwehwɛ nhyehyɛe a eye sen biara mu.
Sɛnea Grocery Store Shelf Labeling System Yɛ Adwuma
ESL-based grocery store shelf labeling system de dijitaal display nketewa a wɔde ahyɛ shelf ano si krataa tekiti ananmu. Label biara di nkitaho wɔ wireless kwan so kɔ central management platform, a ɛne wo point-of-sale (POS) anaa enterprise resource planning (ERP) nhyehyɛe no bom. Sɛ wopɛ mfiridwuma mu nantew a edi mũ a, hwɛsɛnea ESL ahorow yɛ adwuma fi adetɔnfo bi adwene mu.
Sɛ bo bi sesa wɔ wo POS - mu ma nkɔsoɔ, ɛka mu nsakraeɛ, anaa awieeɛ-a -adetɔn reset - a, update no sen ankasa kɔ label a ɛne no hyia wɔ shelf no so. Ntintim biara nni hɔ, fam nantew biara nni hɔ, nsaanodwuma biara nni hɔ a wɔde besi ananmu. Wobetumi afa akwan abiɛsa so akanyan nsakrae: ntɛm ara bere a wɔayɛ nsakrae wɔ nhyehyɛe no mu, wɔadi kan ayɛ nhyehyɛe sɛ ɛbɛyɛ adwuma wɔ bere a wɔahyɛ mu, anaasɛ wɔde mmara - ayɛ no ɔtopae sɛ nhwɛso no, wɔde bo a wɔatew so di dwuma bere a ade bi da a ɛbɛba awiei no hyɛ mfɛnsere a wɔakyerɛkyerɛ mu mu.
Wɔ ɔyɛkyerɛ fã no, mprempren ESL mfonini ahorow no wɔ kɔla abiɛsa-kɔla (kɔkɔɔ/tuntum/fitaa anaa kɔkɔɔ/tuntum/fitaa) ne anan{1}}kɔla (kɔla/kɔkɔɔ/tuntum/fitaa) nhyehyɛe - kɔla koro no ara a wɔaka abom a wɔn a wɔtɔn nneɛma wɔ sotɔɔ mu no de wɔn ho to so ma wotumi hu nneɛma a wɔde hyɛ nkurɔfo nkuran. Sɛ woresusuw hardware ho a, nteaseLCD vs e-ink nkyerɛkyerɛmu a wɔpawbɛboa wo ma wode mfiridwuma no ne wo sotɔɔ mu nneɛma a atwa wo ho ahyia no ahyia.
Mfaso Nsia a Ɛwɔ Adwumayɛ mu Ma Adetɔnbea akɛse ne Wɔn a Wɔtɔn Nneɛma a Wɔtɔn
1. Automated Price Updates wɔ Scale so
Boɔ nsakraeɛ a kan no na ɛhia sɛ adwumayɛfoɔ de nnɔnhwereɛ pii - tintim, nantew, sesa, de hwɛ sɛ - no, afei wɔbɛtumi ayɛ no wɔ label biara a ɛka ho wɔ sotɔɔ no mu wɔ simma kakraa bi mu firi mfimfini dashboard so. Wɔ sotɔɔ ahorow a wɔyɛ dapɛn dapɛn specials anaa bere{3}}sensitive franchise promotions, eyi san nya adwumayɛfo nnɔnhwerew a ɛho hia dapɛn biara. Hɔ antease ahorow a ɛyɛ den a ɛfa adwumayɛ ho a ɛbɛma wɔayɛ nsakrae no, na eyi ne nea ɛba ntɛm ara sen biara.
2. Full-Kɔla Nkɔso Nkyerɛkyerɛmu a Enni Logistics
ESL screens abiɛsa{0}}kɔla ne anan-kɔla ahorow no yɛ kɔkɔɔ-ne{3}}kɔla kɔkɔɔ ho nsɛm a wɔde hyɛ nkurɔfo nkuran a wɔde kɔla a wɔtɔn nneɛma hu no. Esiane sɛ wɔde nkɔsoɔ a ɛfiri mfimfini nsusuiɛ mu na ɛyɛ adwuma nti, nkyerɛwdeɛ biara a ɛwɔ sotɔɔ no mu kyerɛ boɔ a ɛfata wɔ berɛ a ɛfata - a nsakraeɛ biara nni mu a ɛnam adwumayɛfoɔ dodoɔ so wɔ anɔpa bi a wɔde ama no mu. Adetɔnfo pii hu sɛ wobetumi ayɛ nneɛma pii a wɔde hyɛ nkurɔfo nkuran, a wotumi de ho to so kɛse, bere a nsakrae a ɛba wɔ honam fam nkyerɛwde mu no ho nhyehyɛe no nsiesiee ahoɔhare no bio no.
3. Bo a Wɔbɔ no Mmara so ne Pɛpɛɛpɛ
Esiane sɛ ESL ahorow no twetwe fi data fibea koro no ara a wo POS nhyehyɛe no wɔ nti, bo a ɛwɔ shelf no so ne bo a ɛwɔ register no so no tra hɔ ara kwa. Wei to boɔ ho mfomsoɔ a ɛtaa ba no mu: nnipa mfomsoɔ wɔ nsaano nkyerɛwdeɛ nsakraeɛ mu. Wɔ franchise adwumayɛfoɔ fam no, ɛkyerɛ sɛ head-office promotions yɛ adwuma na ɛtwam pɛpɛɛpɛ, a wɔmfa wɔn ho nto sotɔɔ biara ankorankoro dwumadie so wɔ da bi.
4. Ntɛmntɛm Order Picking ne Smarter Restocking
ESL nhyehyɛe dodow no ara a wɔde di gua no de LED nsɛnkyerɛnne a wɔde ahyɛ nkyerɛwde biara mu ka ho. Wobetumi akanyan eyinom wɔ akyirikyiri ma ayɛ flash wɔ kɔla pɔtee bi mu, akyerɛ adwumayɛfo kwan tẽẽ akɔ shelf beae pɔtee no ama Click & Collect order - no printed pick lists, no separate scanning device. Dwumadi koro no ara yɛ adwuma ma restocking: sɛ inventory frankaa ade bi a ɛba fam par level a, label no hyerɛn de kyerɛ kuw no muni no kwan kɔ beae a ɛfata. Esiane sɛ LED kɔla ahorow pii wɔ hɔ nti, adwumayɛfo ahorow betumi ayɛ adwuma bere koro mu a wɔrenhaw wɔn ho wɔ nneɛma a wɔapaw dedaw no ho.
5. Dynamic Boɔ ne Nea Ɛbɛn-Expiry Markdown Automation
Tumi a wɔmfa nni dwuma yiye wɔ ESL deployments a ɛkɔ anim mu biako ne mmara-based markdown automation. Sɛ adeɛ a ɛporɔw bɛn ne dwumadie-date a, nhyehyɛeɛ no bɛtumi atew ne boɔ so wɔ shelf label a ɛne no hyia - so a adwumayɛfoɔ biara nyɛ ho hwee. Eyi kɔ so daa sen nsaano markdown nhyehyɛe ahorow, ɛma wɔtɔn nneɛma a anka wɔbɛsɛe no nkakrankakra, na ɛtew adwumayɛfo a wɔde wɔn ho hyɛ da biara da markdown gyinaesi ahorow mu no so.
Aduan a wɔsɛe no yɛ beae titiriw a wɔbɔ ka wɔ aguadidan mu. Sɛnea asɛm no kyerɛ noUN Aduan ne Kuadwuma Ahyehyɛde, bɛyɛ aduane a wɔyɛ wɔ wiase nyinaa no mu nkyem mmiɛnsa mu baako-yera anaasɛ wɔsɛe no - na store-level markdown automation yɛ nneɛma a wɔde wɔn ho gye mu tẽẽ sen biara a adetɔnfoɔ betumi anya no mu baako. Sɛ wopɛ sɛnea eyi yɛ adwuma wɔ mfiridwuma mu ho nsɛm pii a, hwɛESL dynamic bo a wɔbɔ ho tuminesɛnea wɔahyehyɛ automated markdown pricing wɔ nneyɛe mu.
6. Omni-Channel Boɔ a ɛkɔ so daa
Wɔ sotɔɔ ahorow a wɔtɔn nnuan a wɔyɛ adwuma wɔ intanɛt so a wɔkra, de kɔma, anaa klik-na-boaboa ano ka wɔn honam fam mmeae ho no, sɛ wɔbɛma nneɛma bo akɔ so ayɛ pɛ wɔ akwan horow so a, ɛhwehwɛ sɛ wɔde nsa yɛ nhyehyɛe a egyina krataa so bere nyinaa. ESL management platforms no ne boɔ nhyehyɛeɛ korɔ no ara a wo intanɛt akwan no yɛ bom, a ɛkyerɛ sɛ update baako sen kɔ shelf label, wo website, ne delivery platform biara a ɛka ho no so bere koro no ara mu - yi mpata anammɔn no fi hɔ koraa.
ESL vs Krataa Boɔ Nkyerɛwde: Ɔfã-by-Afã Ntotoho
Sɛ wopɛ aguadi-offs no mu nkyekyɛmu a ɛkɔ akyiri a, hwɛESL vs krataa so nkyerɛwde: ntotoho a mfaso wɔ so. Pon a ɛwɔ aseɛ ha yi ka nsusuiɛ a ɛfa aduanetɔnbea adwumayɛ ho kɛseɛ ho asɛm:
| Nsusuwii | Krataa Bo a Wɔde Kyerɛw Nsɛm | Ɛlektrɔnik Shelf Labels |
|---|---|---|
| Price update nhyehyɛe | Manual - tintim, nantew, sesa | Automated fi mfinimfini nhyehyɛe |
| Bere biara wɔ update cycle biara mu | Nnɔnhwerew pii a wɔde yɛ adwumayɛfo bere | Simma, nhyehyɛe-trɛw |
| Nsɛm a wɔde hyɛ nkurɔfo nkuran a wɔyɛ no pɛpɛɛpɛ | Egyina adwumayɛfo a wɔwɔ hɔ so | Nea ɛkɔ so daa, wɔayɛ ho nhyehyɛe pɛpɛɛpɛ |
| Asiane a ɛwɔ mmara a wodi so | - mfomsoɔ a ɛkorɔn wɔ nsakraeɛ berɛ mu | Fa - shelf ne POS ase wɔ sync mu |
| Klik & Boaboa mmoa ano | Ɛnyɛ nea ɛfata | LED-akwankyerɛ a wɔde paw nneɛma |
| Ɛbɛn-expiry markdown | Manual, adwumayɛfo-de wɔn ho to wɔn so | Wobetumi ayɛ no automated koraa |
| Krataa ne nhoma tintim ho ka | Ɛkɔ so, ɛsan ba bio | Wɔayi afi hɔ bere a wɔde ahyɛ mu akyi |
| Omni-channel boɔ a ɛne ne ho hyia | Ɛhwehwɛ sɛ nsaanodwuma a ɛyɛ soronko | Automated denam shared data fibea so |
Nea Adeyɛ a Wɔde Di Dwuma no Ka Ankasa
Nneɛma a wɔde di dwuma yɛ nsɛmmisa a wɔtaa gyae a wonnya ho mmuae wɔ ESL aguadi nneɛma mu no mu biako. Nokwasɛm no yɛ tẽẽ sen sɛnea adetɔnfo dodow no ara hwɛ kwan - nanso ɛhwehwɛ nhyehyɛe a ɛfata. ESL a wɔde si sotɔɔ a wɔtɔn nneɛma wom a wɔtaa yɛ no fa akwan anum ho:
- Nkitahodi ne nea ɛkɔ akyiri ho nhwehwɛmu:Wo dwumadiefoɔ no hwehwɛ wo POS anaa ERP nhyehyɛeɛ, store nhyehyeɛ, ne wireless network infrastructure mu de yɛ map a ɛfa nkabom ahwehwɛdeɛ ho na ɛsi ne nyinaa so dua.
- System nkabom: .ESL management platform no ne wo boɔ nhyehyɛeɛ a ɛwɔ hɔ dada no di nkitaho sɛdeɛ ɛbɛyɛ a boɔ nsakraeɛ bɛkanyan automatic label updates. Eyi ne adwuma no fã a emu yɛ den sen biara wɔ mfiridwuma mu.
- Template ne branding nhyehyɛe:Wɔahyehyɛ nkyerɛwde nhyehyɛe ahorow sɛnea ɛbɛyɛ a ɛbɛda wo sotɔɔ no kɔla ho amanneɛbɔ, bo a wɔbɔ, ne ahyɛnsode gyinapɛn ahorow adi.
- Honam fam nhyehyɛe:Wɔde nkyerɛwde ahorow hyehyɛ shelf anoano, wɔde bata wireless network no ho, na wɔsɔ hwɛ. Wɔayɛ instɔlehyɛn ahorow a wɔayɛ ho nhyehyɛe yiye sɛnea ɛbɛyɛ a wɔbɛtew aguadi nnɔnhwerew mu ɔhaw so.
- Adwumayɛfoɔ ntetee ne mmoa a ɛkɔ so:Da-to-da platform dwumadie no taa yɛ tẽẽ. Ɛsɛ sɛ wɔde ntetee ne mpɔtam hɔ mmoa ka ho sɛ gyinapɛn wɔ dwumadie nhyehyɛeɛ biara mu.
Sɛ wopɛ anammɔn-denam-anammɔn mfiridwuma mu nantew a, .saa akwankyerɛ yi a ɛfa sɛnea wɔde ESL ahorow hyehyɛ mu hoka adeyɛ no nyinaa ho asɛm. Sɛ woda so ara wɔ nhwehwɛmu fã no mu a, .sɛnea wobɛpaw retail ESL ano aduru a ɛfataefisɛ wo sotɔɔ nhyehyɛe no yɛ mfiase a mfaso wɔ so ansa na woafi nkɔmmɔbɔ biara a ɛfa nneɛma a wɔde ma ho ase.
ROI a wobɛte ase Ansa na Wobɛhyɛ wo ho bɔ
Adwumayɛ ho asɛm a ɛfa nneɛma a wɔtɔn wɔ sotɔɔ mu shelf labeling nhyehyɛe ho no twe adwene si adwumayɛfo a wɔbɛsan anya wɔn ho so. Sɛ wo sotɔɔ no yɛ ne SKUs 20% boɔ foforɔ dapɛn biara na nsaano kyinhyia biara di adwumayɛfoɔ berɛ a nteaseɛ wom a, nnɔnhwereɛ a wɔsan nya no kyerɛ aseɛ tẽẽ kɔ ɛka a wɔbɛtete so - a wɔbɛtumi abu ho akontaa de atoto sika a wɔde asie ansa na wɔayɛ no ho.
Botae foforo boaboa ano denam bo a wɔbɔ ho mfomso kakraa bi, nsɛm a wɔde hyɛ nkurɔfo nkuran a wotumi de ho to so kɛse, aduan a wɔsɛe no so tew fi sika a wɔde to gua a wɔde wɔn ankasa yɛ adwuma mu, ne adwumayɛ mu nkɔso a ɛba wɔ Click & Collect ne restocking adwumayɛ mu. Sɛ wopɛ sɛ wode nɔma ahorow no bɛyɛ nhwɛso a ɛne w’ankasa sotɔɔ no mu nsɛm pɔtee ahyia a, .saa ESL ROI akontabuo akwankyerɛ yide nhyehyɛe a wɔahyehyɛ ma. Sɛ wopɛ adwene a ɛda adi pefee wɔ nea sika a wɔde hyɛ mu ansa na wɔayɛ no ho a, hwɛESL ka a wɔkyekyɛ ma adetɔnfo.
Sotɔɔ a SKU nnu 1,000 ne boɔ a wɔntaa nsakra no betumi ayɛ den sɛ wɔbɛbu sikasɛm no bem wɔ bere tiaa bi mu - na obi a ɔwɔ din pa bɛka saa akyerɛ wo. Wɔ mid-to{5}}large format grocery stores a ɛwɔ active promotional calendars ne high label-change frequency, asɛmmisa no sua sɛ ebia ESLs de boɔ ma, na ɛboro system bɛn na ɛfata ma wo infrastructure.
FAQ
Asɛmmisa: So ESL ahorow no bɛka me POS nhyehyɛe a ɛwɔ hɔ dedaw no ho?
A: Wɔayɛ ESL nhyehyɛe dodow no ara sɛnea ɛbɛyɛ a ɛne POS ne ERP nhyehyɛe ahorow pii bɛyɛ adwuma. Ansa na wode wo ho bɛhyɛ ano aduru biara mu no, kyerɛ wo supplier no si so dua sɛ wɔawie integrations ne wo platform pɔtee no na bisa nhwɛso ahorow fi grocery installations a wɔde toto ho.
Asɛmmisa: Sɛ wireless nkitahodi no gyae a, dɛn na ɛba display no so?
A: ESL screens kura wɔn nsɛm a etwa to-a wɔakyerɛ no so sɛ wɔtwa nkitahodi no mu a - wɔnkɔ blank anaasɛ wɔnkyerɛ mfomso nkra. Boɔ a wɔbɔ no da so ara da adi wɔ shelf no so bere a wɔsan de nkitahodi no ba no. Retail ESL installations taa de wireless infrastructure a wɔatu ho ama a wɔasisi ama ahotosoɔ wɔ sotɔɔ tebea a adagyew nnim mu di dwuma.
Asɛmmisa: So wobetumi de ESL ahorow adi dwuma wɔ afã horow a wɔde frigye ne nwini ayɛ mu?
A: Yiw. Fridge-rated ESL models wɔ hɔ na wɔayɛ ama awɔw-nkɔnsɔnkɔnsɔn aduane mmeae. Sɛ wo sotɔɔ no de akwan a awɔw wom anaa awɔw wom ka ho a, kyerɛ nea ɔde nneɛma ma wo no si so dua sɛ wɔahyɛ hardware a wɔakyerɛ no ho akontaa ama saa ɔhyew dodow no ansa na woawie sɛnea wɔde besisi hɔ no.
Asɛmmisa: Bere tenten ahe na wɔde si sotɔɔ a wɔtɔn nneɛma wom a wɔtaa de si hɔ no gye?
A: Mpɛn pii no, sotɔɔ nketewa betumi ayɛ adwuma koraa wɔ nna kakraa bi mu. Dwumadi akɛse a ɛwɔ ERP nkabom a ɛyɛ den betumi ahwehwɛ adapɛn pii nhyehyɛe ne sɔhwɛ ansa na akɔ-live. Ɔdemafoɔ a wotumi de ho to no so bɛma wo adwuma no berɛ nhyehyɛeɛ a ɛyɛ nokware wɔ nhyiamu nhwehwɛmu a ɛdi kan no mu sene sɛ wɔbɛma wo akontaabuo a ɛyɛ anidasoɔ a ɛfa nneɛma nyinaa ho.
Sɛnea Wofi Ase
Nneɛma a wɔtɔn wɔ sotɔɔ mu shelf labeling nhyehyɛe a wɔasi wɔ ESL mfiridwuma so no betumi de bo a emu da hɔ, a wotumi susuw bɛma sɛ wo sotɔɔ no kura SKU bɛboro 3,000, ɛtaa yɛ nsɛm a wɔde hyɛ nkurɔfo nkuran, ɛyɛ Click & Collect adwuma, hyia nhyɛso a ɛfa bo a wodi so, anaasɛ ɛhwɛ adwumayɛfo ka kɛse a ɛfa nsakrae a wɔyɛ wɔ nsaano nkyerɛwee so ho dwuma a. Wɔ aguadidan akɛse ne wɔn a wɔtɔn nnuan a ɛwɔ mfinimfini kosi{4}}kɛse dodow no ara fam no, mfiridwuma no ho akokwaw, akwan a wɔfa so ka bom no trɛw, na mfaso a ɛwɔ adwumayɛ mu no asi hɔ yiye.
Sɛ wobɛhwehwɛ muESL ano aduru ahorowa ɛfata sɛ wɔtɔn nneɛma wɔ sotɔɔ mu, anaasɛ wobɛka wo sotɔɔ no ahwehwɛde pɔtee ho asɛm, .ama nhwehwɛmu a edi kan a ɛfa sɛnea ɛne ne ho hyia ho.
