Freeman 2024 Exhibitor Trends Report de nɔma bi too nea booth managers te nka dedaw no ho: 93% a wɔde nneɛma kyerɛ no ka sɛ lead quality ne nea ɛho hia sen biara a efi mu ba, nanso 49% pɛ na wɔbɔ amanneɛ sɛ wɔanya abotɔyam wɔ wɔn lead a wonyae no mu aba no ho. Saa bere yi nyinaa, nhwehwɛmu a ɛtetew mu a efi Certain mu no hui sɛ aguadifo 94% gye di sɛ wɔn adwumakuw no ntumi nsakra nsɛm a esisi no kɔ hokwan ahorow mu. (cvent.com) na ɛwɔ hɔ.
Saa akontaabu abien no ka ɔhaw ahorow ho asɛm. Nea edi kan no fa nea ɛkɔ so wɔ ɔdan no mu ho. Nea ɛto so abien no fa nea ɛba wɔ akyi no ho.Nkitahodi kiosk nkyerɛkyerɛmu ahorowdi ɔhaw a edi kan no ho dwuma tẽẽ. Wɔnsiesie nea ɛto so abien-na wɔyɛ wɔn ho sɛ sɛ ɛnte saa no sɛe sika.
Saa nsonsonoe yi ho hia efisɛ wɔn a wɔde nneɛma kyerɛ no mu dodow no ara hyia nsɛm abien no nyinaa bere koro mu, na wɔhyɛ wɔn ho wɔn ho den. Data a wɔkyere no yiye no de generic follow-up ba; generic follow-up nya wobu ani gu so; outreach a wobu ani gu so ma show investment no nyinaa te sɛ write-off. Kiosk betumi abubu saa kyinhyia no wɔ capture stage no mu, nanso sɛ downstream process no ayɛ krado sɛ ebegye data a eye nkutoo a.
The Capacity Bottleneck Obiara Nyɛ Budget Ma
Rep a ne ho akokwaw a ɔdi B2B nneɛma a ɛyɛ den ho dwuma-industrial automation, enterprise software, specialized manufacturing components-betumi de ntease aba nsrahwɛfo awotwe kosi du dɔnhwerew biara. Ɛnyɛ badge scan ahorow. Mfiridwuma ho nkɔmmɔbɔ ankasa wɔ baabi a ahwehwɛde si, baabi a wusua bere nhyehyɛe, sikasɛm nhyehyɛe tumidi, ne sɛ ebia ɔhaw a wɔreka ho asɛm no yɛ nea w’ano aduru no fata ankasa anaa.
Wɔ ɔyɛkyerɛ akɛse te sɛ IMTS, PACK EXPO, anaa Automate mu no, kar akwan nkɔ pɛpɛɛpɛ. Ɛwɔ surge wɔ anɔpa keynotes akyi, mid-awia asorɔkye foforo, dead zones ntam sessions. Wɔ saa surges no mu no, 20x20 booth a ɛwɔ reps abiɛsa bɔ ceiling a ebia 30 quality interactions dɔnhwerew biara bere a ɔhaha pii a wɔba no fa akwan a ɛbɛn hɔ so.
Interactive kiosks yɛ adwuma sɛ parallel processing. Bere a adwumayɛfo de wɔn ho hyɛ anidasofo a wohia mfiridwuma mu bun mu no, touchscreen no di discovery-layer nkitahodi ho dwuma ma obiara a aka: product configurators, specification lookups, video demonstrations, self-qualification forms. Browser a ɛnyɛ hwee no nya som; anidaso a ɛwɔ adwuma ankasa bi mu no mu yɛ den.
Captello kyerɛw saa tumi yi ho asɛm wɔ IAEE Expo! Expo! wɔ afe 2024 awieeɛ, baabi a wɔn nkitahodiɛ mfonini dwumadie no nyaa 40% gyinabea rate wɔ nnwumayɛbea a ɛyɛ 30%, a sɛ wɔkyekyɛ mu a, bere a wɔde tra hɔ no boro simma awotwe. Ɛno ne engagement a na ɛnsɛ sɛ w'adwumayɛfo fi ase-de wɔn ahofadi ma qualification nkɔmmɔbɔ a ɛkɔ so bere koro mu wɔ baabi foforo wɔ booth no mu. (captello.com) na ɛwɔ hɔ.
Ansa na Hardware no, Audit Wo Process
Twe data a efi wo show abiɛsa a etwa to no mu na bua nsɛmmisa yi nokwarem:
Ɔha biara mu nkyem ahe na wɔkyeree leads nyaa personalized follow-up wɔ nnɔnhwerew 72 mu? Ɛnyɛ mass email blast-nokwarem personalized outreach a ɛkyerɛ biribi pɔtee bi a efi nkɔmmɔbɔ no mu anaa nsrahwɛfo no anigye a wɔaka ho asɛm.
Ɔha biara mu nkyem ahe na wɔkyerɛw nsɛm a ɛfa ahwehwɛde ho a ɛboro nkitahodi ho nsɛm so? Bere nhyehyɛe, sikasɛm nhyehyɛe, dwumadie pɔtee bi, gyinaesi-si dwumadie-biribiara a ɛma adetɔn di kan na ɛyɛ ankorankoro.
Dɛn ne handoff bere fi booth kɔ CRM kosi first sales touch? Ɛnyɛ bere a wɔde leads kɔ so, na mmom bere a onipa bi yɛ ho adwuma ankasa.
Sɛ wo di akyi-up rate no nnu 50%, wo data a edi mũ no nnu 40%, anaasɛ wo nsa a wode ma no boro nnanu a, wowɔ dwumadie ho haw bi a kiosks rensiesie. Di kan siesie adwumayɛ nhyehyɛe no. Nkitahodi nkyerɛkyerɛmu ahorow ma nhyehyɛe biara a wɔde ma -a nea abubu ka ho no yɛ kɛse.
Sɛ saa nɔma ahorow no yɛ apɔwmuden na wo bottleneck no yɛ booth capacity anaa data capture quality ankasa a, kiosks bɛyɛ sika a ɛfata. Wɔkyere nsɛm a edi mũ kɛse (ahɔho ankasa-kyerɛw nsɛm no mu pɛpɛɛpɛ), wɔkyere wɔ dijitaal kwan so (mfomso biara nni nkyerɛwee mu mfi nsaano nkyerɛwee mu), na wɔkyere no daa (hokwan biara a ɛyera bere a kar akwan so rekɔ soro no).
Nea Hardware no Bo Ankasa
Tiers abiɛsa ne booth akwan horow hyia na ɛkyerɛ kalenda ahorow.
Tablet-a egyina ano aduru ($200-$800) .di lead capture ho dwuma wɔ ɔmantam shows, tabletop events, anaa sɛ backup units wɔ booths akɛse mu. Eyinom yɛ apps te sɛ iCapture anaa Captello, sync to CRM, na enhia fam space a wɔahyira so. Wɔn ne kwan a wɔfa so hyɛn mu ma wɔn a wɔde nneɛma kyerɛ a wɔsɔ hwɛ sɛ ebia dijitaal capture ma wɔn downstream metrics tu mpɔn ansa na wɔde wɔn ho ahyɛ sikasɛm mu akɛse mu.
Mfinimfini-range aguadi touchscreens ($2,000-$5,000) .wɔ 32-43 inch range mu no boa product configurators, video ɔyɛkyerɛ, ne nkitahodi katalogs. Floor-gyina anaa counter-mounted, wɔyɛ adwuma pɔnkɔ nhyehyɛe ma inline booths wɔ aguadi show akɛse. Ntease wɔ saa tier yi mu bere a wopɛ noankasa{0}}somtumi a enni booth nan ase so tumi.
Nneɛma a wɔde kyerɛ a wɔde di nkitaho a ɛyɛ fɛ ($5,000-$15,000) .wɔ nsateakwaa 43 ne nea ɛboro saa no ka ho ne adan a wɔabɔ ho ban a ɛyɛ den, nneɛma a wɔde afrafra, anaa abɔnten-rated adansi. Island booths wɔ flagship shows-beae a wo ne osuahu mu adansi resi akan wɔ aniwa so-bu saa level yi bem wɔ ɔkwan soronko so sen 10x10 inline nhyehyɛe.
Ɛka a ɛnpue wɔ hardware quotes so:
Mfiridwuma Ho Gyinaesi Aho hia Ankasa
Nkɔmmɔbɔ dodow no ara a ɛfa nkyerɛkyerɛmu ho no sɛe bere wɔ parameters a ɛnka wiase booth adwumayɛ ankasa so. Nsɛmmisa abien na ɛma wɔpaw B2B ɔyɛkyerɛfo; nea aka no yɛ dede.
Nkitahodi a ɛwɔ mu:
WiFi a wɔde wɔn ho to so no de latency ne dropout asiane ba. Sɛ woreyɛ real-bere CRM sync, video content, anaa configurators a ɛtwe fi cloud databases mu a, hardwired ethernet nkutoo ne ɔkwan a wotumi de ho to so. Eyi gye ka kɛse denam show services so na ɛhwehwɛ nhyehyɛe bere a wɔreyɛ booth design, nanso esiw dae bɔne a ɛfa kiosk a ɛyɛ freeze mid-demonstration bere a kar pii rekɔ so no ano.
Mfiridwuma a wɔde ka obi ho:
Capacitive screens de smartphone-te sɛ mmuaeɛ ma nanso ɛnkyerɛw nsa a wɔde nsateaa ahyɛ mu. Wɔ nneɛma a wɔyɛ ho ɔyɛkyerɛ ahorow, nnuan a wɔyɛ ho ɔyɛkyerɛ ahorow, anaasɛ vertical biara a wɔn a wɔba no fi mmeae a wɔyɛ nneɛma no, infrared touch panels di nsateaa ho dwuma na ɛma ɛtra hɔ kyɛ wɔ ɛka a ɛfata mu.
ADA compliance de honam fam parameters ma US deployments a ɛnyɛ nkitahodi: maximum touch point sorokɔ yɛ nsateakwaa 48 fi fam level, du akyirikyiri wɔ ase nsateakwaa 10, minimum atwa ho ahyia clearance 30x48 inches. Bere a edi kan-bu a wobu so no de asotwe a ɛkɔ soro kodu $75,000 ba. Suppliers a wɔkyekye compliance kɔ standard configurations gye wo fi ɔhaw ahorow a wubehu bere a booth nhyehyɛe.
Ɛyɛ den sɛ wobɛnya ahotosoɔ ho nsɛm, nanso nnwuma akontabuo kyerɛ sɛ bɛyɛ 18% a wɔtɔn nneɛma wɔ sotɔɔ mu no nyɛ adwuma wɔ berɛ biara mu. Bisa wɔn a wɔde nneɛma ma no pɔtee fa akyirikyiri hwɛ, bere a wɔde yɛ adwuma ho bɔhyɛ ahorow a wɔakyerɛw, ne mmuae bere ma on-site mmoa ho.
Rental, Adetɔ, anaasɛ Biara Nni Hɔ
Afe afe show count ho nhia pii sen content consistency.
Ɔyɛkyerɛfoɔ a wɔde afiri nhyehyɛeɛ anaa katalog ntam nkitahodiɛ korɔ no ara di dwuma wɔ ɔyɛkyerɛ ahodoɔ mu-nneɛma nhyehyɛeɛ korɔ, ahwehwɛdeɛ ho nsɛmmisa korɔ, CRM nkabom korɔ-hwɛ sɛ owurayɛ tua ka wɔ mmerɛ mmienu mu wɔ ɔyɛkyerɛ anum anaa nea ɛboro saa afe biara.
Ɔyɛkyerɛfoɔ a wɔhwehwɛ sɛ ɛsono nneɛma a ɛsono kɛseɛ wɔ adeyɛ biara mu-nneɛma ahodoɔ, adetɔfoɔ nipasu ahodoɔ, gyinabea ahodoɔ a wɔde wɔn adwene si so-betumi ahunu dan ka a ɛwɔ per-show customization ho ka saa ara berɛ a wɔkora nsakraeɛ so.
Tebea a ɛpɛ adetɔ bere nyinaa: bere a nneɛma a wɔde kyerɛ a ɛne afoforo di nkitaho nso som adwumakuw ti, mmeae a wɔkyekyɛ nneɛma, anaasɛ nneɛma a wɔde kyerɛ nneɛma a wɔde si hɔ daa no. Hardware ROI trɛw kɔ akyiri sen aguadi ho ɔyɛkyerɛ bere a screen koro no ara boa touchpoints pii wɔ wo adetɔn nhyehyɛe no mu.
Sɛnea Wobɛkyerɛ sɛ Ɔfata
Kiosk ahorow no de bo a emu da hɔ ma bere a:
Kar akwan taa boro adwumayɛfo dodow so wɔ nnɔnhwerew a nnipa pii fa mu no mu. Products nya mfaso fi self-service nhwehwɛmu ansa na rep engagement. Shows mma badge data, ɛhwehwɛ akwan foforo a wɔfa so kyere. Downstream adetɔn nhyehyɛe gyina ahwehwɛde ho nsɛm a badge scan nkutoo ntumi mfa mma so.
Kiosks ho nhia pii bere a:
Woyɛ adwuma boutique shows a adwumayɛfo betumi de wɔn ho ahyɛ obiara a ɔbɛba no mu. Nneɛma a wɔyɛ no hwehwɛ sɛ wɔyɛ honam fam ɔyɛkyerɛ a screen ahorow ntumi nyɛ nea wɔayɛ no sɛnea ɛte. Post-show nhyehyɛe ahorow ntumi nnye lead volume foforo. Budget anohyeto kyerɛ sɛ kiosk sika a wɔde bɛto mu no bɛtwa ahiade atitiriw te sɛ adwumayɛfo anaa booth nhyehyɛe mu.
Sɛ woansiesie wo ho sɛ wobɛtɔ-na akenkanfo pii renkɔ-nea ɛsɛ sɛ woyɛ mmom ni:
Yɛ nhyehyɛe ho akontaabu a yɛaka ho asɛm wɔ atifi hɔ no. Twe wo nkyerɛkyerɛ abiɛsa a etwa to no, bu follow-up rates ne data a edi mũ, kyerɛ baabi a nsakrae no sɛe ankasa. Sɛ ɔhaw no yɛ adwumayɛ a ɛkɔ fam a, di kan siesie saa; hardware a wobɛtɔ biara mmoa.
Sɛ akontabuo no da tumi adi sɛ anohyetoɔ ankasa a, fa ano aduru baako a egyina tablet- so fa ho hwɛ wɔ wo mantam mu ɔyɛkyerɛ a ɛdi hɔ no mu. Di akyi sɛ ebia self-service capture ma data quality tu mpɔn na ɛtew adwumayɛfo bottleneck so. Fa saa data no kyekye adwumayɛ ho asɛm no ma sika kɛse a wode bɛto mu.
Sɛ woresusuw aguadi touchscreen options ho na ɛsɛ sɛ wode specifications ne booth ahwehwɛde hyia a, browse configurations wɔhɔ. Wɔ ɔyɛkyerɛfoɔ a wɔda so ara wɔ akontabuo fã no mu no, hyɛ aseɛ wɔ hɔ-hardware gyinaesie no ba berɛ a woahu ɔhaw a woredi ho dwuma ankasa akyi.
