Framing Effect: Nea enti a Ade Koro no Tɔn Yiye Wɔ Nsɛmfua Ahorow a Wɔde Di Dwuma Mu

Sɛnea Nobel Akyɛde-adwene ne nneyɛe ho nnyinasosɛm a edi nkonim betumi asakra wo aguadi bo ho nhyehyɛe-ne sɛnea ɛlɛtrɔnik shelf nkyerɛwde ma ɛyɛ adwuma wɔ bere ankasa mu.

Yogurt nkuruwa abien te aguadidan akɛse mu adekoradan so. Brand koro, ne kɛse koro, ne bo yɛ pɛ. ESL tag biako kenkan"Srade 20% na ɛwom".. Ɔfoforo no kenkan"80% srade-a enni mu."

Emu nea ɛwɔ he na wobɛpaw?

Nnipa dodow no ara fa "srade-free" no a wɔntwentwɛn wɔn nan ase. Nanso nkyerɛwde abien no nyinaa ka yogurt koro no ara pɛpɛɛpɛ ho asɛm. Srade ɔha biara mu aduonu YƐ srade ɔha biara mu aduɔwɔtwe-a enni mu. Nkontaabu titiriw.

Saa asɛmfua ketewaa a ɛsakra-fi "srade wom" kɔ "srade-enni"-dannan sɛnea w'amemene no kyekyɛ ade no mu no koraa. Obi te nka sɛ onni apɔwmuden. Ɔfoforo no te nka sɛ ɔyɛ obi a ɔpaw nea nyansa wom.

Eyi ne...framing nkɛntɛnso. Na sɛ wowɔ aguadidan mu a, ɛyɛ nsonsonoe a ɛda nneɛma a ɛtu fi nneɛma a wɔde gu nneɛma so ne nneɛma a ɛboaboa mfutuma ano ntam.

Nobel Akyɛde a Wohuu

Wɔ 1981 mu no, adwene ho abenfo Daniel Kahneman ne Amos Tversky de tebea bi a ɛfa yare a edi awu a wɔbɛsa ho kyerɛɛ wɔn a wɔde wɔn ho hyɛɛ mu no. Bere a wɔhyehyɛɛ akwan horow no sɛ "ɛgye nnipa 200 nkwa" no, 72% paw ɔkwan a ahobammɔ wom no. Bere a wɔhyehyɛɛ akwan koro no ara pɛpɛɛpɛ sɛ "400 bewu" no, 78% paw sɛ wɔbɛtow kyakya.

Nkontaabu koro no ara. Nea efi mu ba koro no ara. Gyinaesi ahorow a ɛne ne ho bɔ abira.

Saa ade a ohui yi maa Kahneman nyaa Nobel Akyɛde wɔ Sikasɛm mu.

Nea Enti a Adehwere Bɔ denneennen Sen Mfaso

Wɔ gua so no, .sɛ obi hwere ade a, ɛte sɛ nea enye sen sɛ wubenya no te nka sɛ ɛyɛ dɛ. Sɛ wo nya biribi a, ɛyɛ discount-nice kɛkɛ, nanso wo werɛ fi. Sɛ wohwere biribi a, ɛyɛ w’ankasa sika, w’ankasa hokwan a ɛrekɔ.

Nantew kɔ aguadidan kɛse biara mu na hwɛ nea ɛkɔ so. Wɔ ɔfã a ɛfa nneɛma a wɔayɛ no foforo ho no, adetɔfo hyehyɛ nneɛma a wɔakyerɛw so sɛ "Bere a Wɔato Hyɛ - Nnɔnhwerew 2 a Etwa To" anaa "Aka 5 Pɛpɛɛpɛ." Wɔprapra saa nneɛma yi gu teaseɛnam mu wɔ simma kakraa bi mu. Saa bere yi, wɔ ntadeɛ ntwea so no, racks a wɔahyɛ no agyirae sɛ "Great Value" anaa "Super Savings" te hɔ a wɔabu wɔn ani agu so kɛse, a adetɔfoɔ de anifere hwehwɛ nneɛma mu na wɔnantew kɔ hɔ a wɔn nsa nni hwee-.

Nsonsonoe a ɛwɔ mu no? Frame biako kanyan ehu a ɛne sɛ wɔbɛhwere ade. Ɔfoforo no hyɛ mfaso ara kwa.

Loss aversion yɛ 2-2.5x ahoɔden sen gain motivation. "Missing out" kanyan adeyɛ pii sen "nya apam."

Nea Eyi Kyerɛ Ma Wo Bo Tags

Nneɛma a ɛyɛ pɛ a ne bo yɛ pɛ betumi anya aguadi soronko koraa a egyina sɛnea wokyerɛkyerɛ mu nkutoo so.

Nsa Sanitizer: Ade Korɔ, Asɛm a Ɛsono

Nsɛm abien no nyinaa yɛ pɛ wɔ akontaabu mu. Nanso "kum 99%" ma wote nka sɛ wɔabɔ wo ho ban. "1% survive" ma wo dwene sɛ saa 1% no bɛma woayare anaa.

$100 a Wɔtew So Mmara no

Atade a ne bo yɛ dɔla 30?"50% a wɔde asie".ɔboro "Sie $15."
Laptop a ne bo yɛ dɔla 1,000?"Gye $200 sie".ɔboro "20% off."

Amemene no yɛ ho biribi wɔ dodow biara hote nkaakɛse. NeƐlektrɔnik Shelf Labels, wobɛtumi asesa ntɛm ara wɔ ɔha mu nkyekyɛmu ne dɔla nkyerɛkyerɛmu ntam a egyina boɔ nsɛntitiriw-klik baako wɔ akyi, tag biara a ɛwɔ wo sotɔɔ mu no yɛ foforɔ wɔ sikani mu.

Nea Enti a Nneɛma a Ɛwɔ "Bere Tiatiaa" ESL Tags ase no Tɔn Ntɛmntɛm

Hyɛ nneɛma a ɛretu fi nneɛma a wɔde gu nneɛma so wɔ aguadidan kɛse a ɛwɔ wo mpɔtam hɔ no nsow? Hwɛ ESL tags no mu. Ɛkame ayɛ sɛ bere nyinaa wɔda nkrasɛm a egye ntɛmpɛ adi:

"Hokwan a etwa to-ba awiei anadwo yi".ɔyɛ adwuma sen biara"Asɛm kɛse nnɛ!"

"3 pɛ na aka wɔ stock mu".ɔyɛ adwuma sen biara"Tɔ seesei na sie".

Sɛ ESL nhyehyɛe ahorow no abɔ wo inventory database no a, saa loss-frame nkrasɛm yi yɛ foforo ankasa:

Nneɛma a wɔde asie > 100:Kyerɛ "Best Seller - 5,000+ a wɔtɔn ɔsram yi" (asetra mu adanse)

Nneɛma a wɔde asie < 20: .Kyerɛ "[X] pɛ na aka - sɛ ɛretɔn ntɛmntɛm" (scarcity trigger)

Nneɛma a wɔde asie < 5: .Kyerɛ "Ɛkame ayɛ sɛ Akɔ!" + LED flash kɔkɔbɔ (ntɛmpɛ a ɛsen biara) .

Nsaano a wɔde hwɛ nneɛma mu biara nni hɔ. Tag ahorow a ne bere atwam biara nni hɔ. Nhyehyɛe no twe real-bere inventory data na sesa frames bere a stock levels sesa. Scarcity nkrasɛm pue bere a ɛyɛ nokware ankasa-na ɛyera ankasa bere a restocking kɔ so nkutoo.

Bere-Gyina Frame Nsakrae

Da no mu mmere ahorow hwehwɛ sɛ wɔyɛ frame ahorow. Anɔpa akwantufo ne anwummere brawsa no wɔ adwene soronko koraa-na wobua nkrasɛm soronko koraa.

ESL nhyehyɛe a wɔde kyerɛ ade no, saa nsakrae yi ba ara kwa:

Fa si hɔ pɛnkoro wɔ nhyehyɛe a wɔde di dwuma no mu. Tag biara a ɛwɔ ɔkwan biara so no sesa bere koro mu wɔ bere a wɔahyɛ no mu. Adwumayɛfo biara nni hɔ a wɔnantew fam. Mfomso biara nni hɔ a wɔde nsa yɛ. Hokwan ahorow a wɔhwere biara nni hɔ.

Wɔ mmeae a kar akwan ho dawurubɔ a ɛkɔ soro- no, .LCD dijitaal screen ahorowamplify the effect further-dynamic video content showing countdown timers, flash sale animations, ne real-bere "X nnipa a wɔrehwɛ eyi" asetena mu adanse a ɛkyerɛ sɛ static tags ntumi mfa mma kɛkɛ.

Bere a Negative Framing Di Nkonimdi

Wɔ akwahosan-adetɔfo a wɔn ani da hɔ fam no, adetɔ a ɛkanyan no neasiane a wɔkwati, mfaso horow a wonnya:

Akwahosan-adetɔfoɔ a ɔte apɔw so no ntɔ ade nhwehwɛ mfaso-wɔretɔ sɛnea ɛbɛyɛ a wɔremfa nneɛma bɔne bɛhyɛ wɔn nipadua mu. ESL tags a ɛwɔ nnurutɔnbea ne akwahosan akwan so a ɛkyerɛ "Paraben-Free" anaa "No Artificial Colors" no yɛ adwuma sen nkrasɛm a wɔde wɔn adwene si feature-so bere nyinaa.

Nkrabea Bo a Wɔbɔ

Afe afe asɔremma: $1,200/afe vs. "$3.29/da kɛkɛ".

Bo koro no ara. Nsusuwii soronko koraa. Sɛ wɔkyekyɛ sika pii mu yɛ no da biara da ka nketenkete a, ɛma wɔte nka sɛ wɔnyɛ hwee. ESL screen ahorow a ɛwɔ ɛlɛtrɔnik sotɔɔ ahorow mu a ɛkyerɛ "$27/ɔsram" sen sɛ ɛbɛkyerɛ "$648" no dan browser ahorow a wɔtwentwɛn wɔn nan ase no ma wɔbɛyɛ adetɔfo.

Nneɛma a Ɛnyɛ Nea Wɔdane no Nneɛma Pa

Nneɛma a ɛbɛn-awieɛ no de framing asɛnnennen ba. "Expiring soon" te sɛ nea enye. Nanso san hyehyɛ no:

ESL ma saa bere-sensitive switches yi yɛ ntɛm na ɛyɛ automatic. Fa wo inventory system no expiration data no bata ho ma ɛkanyan progressive markdown frames: 20% off wɔ nnafua 3 akyi, 40% off wɔ da 1 out-ne nyinaa update a odwumayɛni baako mpo nka tag.

LCD screen ahorow a ɛwɔ endcaps sobetumi de eyi akɔ akyiri denam "Flash Sale" akontaabu a ɛyɛ anigye a ɛde ntɛmpɛ ankasa ba, a ɛdan nneɛma a wɔde nwura a ɛbɛn-ayɛ adetɔn a ɛyɛ ntɛmntɛm-ahoɔhare kɛse.

Bere a Framing Ntumi Nyɛ Adwuma

Framing effect no nyɛ nkonyaayi. Ɛyɛ mmerɛw kɛse bere a:

High-Stake Adetɔ: Woretɔ kar anaa ofie? Adetɔfo de wɔn ho hyɛ adwene mu mmɔdenbɔ a anibere wom mu na wohu denam framing tricks so.

Adetɔfo a Wɔyɛ Abenfo: B2B adetɔ ho adwumayɛfo nim sɛ "99% etu mpɔn" ne "1% huammɔdi dodow" kyerɛ ade koro.

Nneɛma a Atwa Yɛn Ho Ahyia a Ɛda Hɔ: Sɛ adetɔfo tumi hu frame abien no nyinaa bere koro mu a, nkɛntɛnso no twa mu.

Abrabɔ Pa a Ɛfa Framing Ho

Framing yɛ nea tumi wom. Saa tumi no de asɛyɛde ba.

Abrabɔ Pa Ho Nhyehyɛe:

Nsɛm a ɛyɛ nokware a wɔde bɛma wɔ akwan horow so ("80% lean"="20% fat"=abien no nyinaa yɛ nokware)

Mfaso ankasa a adetɔfo dwen ho a wɔbɛtwe adwene asi so

Nkrasɛm a ɛho yɛ na a wɔde bedi dwuma bere a nneɛma a wɔakora so no sua ankasa nkutoo

Ntrɛwmu no a Wobɛtwa:

Fake scarcity ("2 pɛ na aka!" bere a wowɔ 2,000)

Mfaso ahorow a enni hɔ a ɛkyerɛ

Nnipa dodow a wonni ahobammɔ a wɔde di dwuma

Ethical framing yɛ adwumaɛyɛbere tenten-bere. Adetɔfo a wɔte nka sɛ wɔadaadaa wɔn no nsan mma bio. Sɛ ESL bata nneɛma a wɔakora so data ankasa ho a, wo nsɛm a ɛka sɛ ɛho yɛ na no yɛ nokware bere nyinaa-a ɛma ahotoso nya bere a ɛma adetɔn kɔ so.

Bere foforo a wubehu sɛ ade bi retu afi aguadidan akɛse mu nneɛma so no, hwɛ ne ESL nkyerɛwde no. Nkrasɛm no ho hia te sɛ nea ɛbo no.

Bisa wo ho sɛ:So mereka nea wobenya, anaa nea ebia wɔbɛhwere akyerɛ adetɔfo?

Wɔada sɛnea framing tumi no adi mfe du du pii ni. Nea ɛyɛ foforo ne mfiridwuma a wɔde bedi dwuma wɔ scale-sesa frames denam da no mu bere so, sɛnea inventory level te, sɛnea product category te, ne nyinaa fi management dashboard biako so.

Fa Framing Nyansahu Di Dwuma

LEGOYO ɛlɛtrɔnik shelf nkyerɛwde ne LCD dijitaal screensma wo infrastructure a wode bɛyɛ frame-based pricing strategies:

Baako-klik store{1}}wide updates: Sesa tag biara wɔ sikani mu, ɛnyɛ nnɔnhwerew mu

Frame nsakrae a wɔayɛ ho nhyehyɛe: Set anɔpa/awia/anwummere ɔyɛkyerɛ akwan a ɛkɔ so ara kwa

Inventory-akanyan nkrasɛm: Fa wo stock data di nkitaho ma real-bere a ɛho yɛ na frames

A/B sɔhwɛ tumi: Tu mmirika frame ahorow wɔ mmeae ahorow, susuw nea ɛyɛ adwuma ankasa

LCD a ɛyɛ nnam a ɛwɔ mu: Countdown timers, flash sale ne mations, video ho nsɛm a wɔde hyɛ nkurɔfo nkuran wɔ mmeae a kar akwan kɔ soro-

 

Nneɛma a Wɔyɛ

E-ink Ɛlektrɔnik Shelf Nkyerɛwde(2.66 "kɔsi 7.3")

ama standard shelf bo a wɔbɔ

LCD Digital Boɔ a Wɔde Hwɛ Nneɛma So(10.1" ne 15.6", biako & abien-afã)

ma promotional endcaps ne feature displays

LCD a Wɔde Kyerɛkyerɛ a Ɛda Hɔ

ma nneɛma a ɛyɛ fɛ a wɔde kyerɛ

Nkitahodi Kiosk Ano Aduru

ma adetɔfo ankasa-som ne nkitahodi

Frame a eye sen biara ne nea woasɔ ahwɛ no. ESL ma sɔhwɛ tumi yɛ yiye.