Bere a Aldi Nord ne Aldi Süd fii ase sɔɔ ɛlɛtrɔnik shelf nkyerɛwde hwɛe wɔ wɔn German sotɔɔ ahorow nyinaa mu no, wɔanpaw adetɔnfo biako na wɔne no tuu mmirika. Wɔde adanse a wɔatrɛw mu-a ɛfa-adwene sɔhwɛ ahorow a wɔde SoluM, SES-imagotag, Hanshow, ne Pricer tuu mmirika bere koro mu - nkyerɛwde ahorow wɔ sotɔɔ ahorow mu, protocol ahorow, softwea stack ahorow, shelf koro. Ɛda adi sɛ Lidl faa ɔkwan foforo so na ɔde ne ho hyɛɛ SES-imagotag mu ntɛm. Kaufland, Lidl nuabea adwumakuw no, de dijitaal bo a wɔakyerɛw wɔ nneɛma a wɔyɛ nkutoo ho hyɛɛ sotɔɔ ahorow bɛyɛ 1,200 mu ansa na wɔretrɛw mu akɔ akyiri.
Saa nhyehyeɛ - adetɔnfoɔ akɛseɛ a wɔsɔ ESL adwumayɛfoɔ pii hwɛ ti-kɔ-ti ansa na wɔde - ahyɛ bɔ no abɛyɛ nea wɔtaa yɛ, ɛnyɛ nea ɛyɛ soronko. Na ɛkame ayɛ sɛ bere nyinaa na din tiawa no ba fam kɔ edin abiɛsa koro no ara so. SES-imagotag (seesei ɛyɛ adwuma sɛ VusionGroup) kura base a wɔde ahyɛ mu kɛseɛ wɔ wiase nyinaa. SoluM, Samsung Electro-Mechanics spinoff, aforo akɔ dodow-abien gyinabea wɔ wiase nyinaa. Pricer, Sweden adwumakuw a ɛboa ma wɔde ESL mfiridwuma dii gua wɔ 1990 mfe no mu tɔnn no da so ara yɛ tumi titiriw wɔ Europafo nnuan a wɔtɔn mu.
Spec sheets a efi abiɛsa no nyinaa mu no hwɛ sɛ ɛte saa ara sɛ wohwɛ a. Tutu fam wɔ infrastructure ahwehwɛde ahorow no mu, na nsonsonoe no fi ase yɛ nea ɛho hia kɛse - titiriw sɛ woreyɛ nhyehyɛe de akɔ mmeae ɔhaha pii nee-ink ɛlɛtrɔnik shelf nkyerɛwdewɔ nsenia so.
Baabi a Adwumakuw Biara Fi Ankasa - ne Nea Enti a Ɛno Nwene Wɔn Aguade
VusionGroup akyi asɛm no yɛ soronko wɔ saa adwuma yi mu. Adwumakuw no hyɛɛ aseɛ sɛ SES-imagotag wɔ France, afei BOE Technology Group nyaa kyɛfa a ɛdi tumi wɔ afe 2019. Saa apam no de SES bataa BOE adwumayɛbea a ɛwɔ Chongqing, a sɛdeɛ adwumakuo no da no adi kyerɛ no, ɛwɔ tumi a ɛboro ESL units ɔpepem 300 - na ɛte China-Europe keteke kwan so, bere a wɔde fa po so hyɛn mu a wɔbɛtew so bɛyɛ fã bere a wɔde toto po so nneɛma a wɔde fa po so no ho. Ɛnnɛ adwumakuw no bɔ amanneɛ sɛ ESL bɛboro ɔpepem 72 na ɛka ne cloud platform no ho wɔ sotɔɔ bɛboro 15,500 mu, sɛnea ne 2023 adwumakuw no nkrataa kyerɛ no.
Ɛkame ayɛ sɛ SoluM mfiase ho asɛm no te sɛ nea ɛyɛ akwanhyia. Samsung Electro-Mechanics wɔ ESL mpaepaemu bi a awofoɔ adwumakuo no de too nkyɛn sɛ ɛnyɛ-core. Wɔ afe 2015 mu no, wɔde spun off. CEO Jun Sung-ho twee mfiridwumayɛfo fii Samsung Electronics, san kyekyeree kuw no twaa softwea ho nimdeɛ ho hyiae, na ɔsan de SoluM sii hɔ sɛ ɔdan a edi mũ-key provider - design, production, distribution, ne integration wɔ ɔdan biako ase. SoluM nkutoo ne top-ESL adetɔnfo abiɛsa a ɔwɔ ne nnwumayɛ nhama no koraa, a ɛkyerɛ ase kɔ bo a ɛyɛ mmerɛw ne bere a wɔde di kan ntɛmntɛm. Eduu afe 2024 no, na SoluM adi Pricer anim wɔ wiase nyinaa gyinabea dodow-abien, a apam ahorow a ɛfa Volkswagen adwumayɛbea a ɛwɔ Dresden, SpaceX adwumayɛbea ahorow, ne nnuantɔnbea ahorow te sɛ Loblaws ne ShopRite wɔ Amerika Atifi fam nyinaa.
Pricer nni nkɔso ho asɛm a ɛyɛ flashiest, na ɛno ne asɛm no fã bi. Adwumakuw no ayɛ ɛlɛtrɔnik shelf label hardware wɔ Stockholm fi -1990 mfe no mfinimfini - ansa na adetɔnfo dodow no ara rehu nea ESL kyerɛ. Ne nhyehyɛe ho nimdeɛ wɔ honam fam nkitahodi nsɛnnennen mu kɔ akyiri. Adetɔfo ntam abusuabɔ ne Scandinavia ne Europa Atɔe Fam aguadidan ahorow no kɔ akyiri mfe du du pii, na saa aguadifo no nsakra efisɛ obi foforo tintim mununkum dashboard a ɛyɛ fɛ sen saa.
Sɛnea Top Electronic Shelf Label Manufacturers no yɛ soronko wɔ Protocol ho
Bisa systems integrator biara nea ɛtetew saa manufacturers baasa yi mu wɔ adeyɛ mu, na mmuae no taa nyɛ display quality anaa label size. Ɛyɛ sɛnea labels no kasa kyerɛ backend no. Nya eyi mfomso, na woredi updates a wɔatow agu, mmeae a awu wɔ dade shelving akyi, ne rollout a stalls wɔ 50 sotɔɔ ahorow mu ho dwuma.
VusionGroup apia denneennen akɔ adwumayɛ a ɛtrɛw mu. VUSION platform no boa nkitahodi a ɛyɛ ne dea a ɛkorɔn-frequency ne BLE SIG Core 5.4 nso, a ɛwɔ nkabom fekubɔ a ɛfa Cisco-Meraki, HP-Aruba, Mist (Juniper), Huawei, ne Microsoft Azure. Adetɔnfoɔ a wɔde saa ntwamutam stack no mu baako di dwuma no bɛtumi de Wi-Fi kwan a ɛwɔ hɔ dada no adi dwuma sɛ ESL nkitahodiɛ bridges, atwitwa infrastructure ho ka a wɔatu ho ama no so. SES gyinaa ɔmanfoɔ sikasɛm a wɔda no adi so de sika bɛyɛ mmɔho anan sika a Pricer sɛee wɔ R&D ho wɔ VUSION 2022 nkɔsoɔ kyinhyia no mu.
SoluM fa ɔkwan foforo a wɔfa so yɛ adansi ho adwuma. Ne nhyehyɛe no di nkitaho wɔ proprietary 2.4 GHz wireless so denam USB dongle-based access points - so de dongle bi hyɛ Mist AP mu, hyehyɛ ESL bridge no wɔ dashboard no mu, na Newton labels no fi ase nya updates. Nhyehyɛe no yɛ ntɛmntɛm. Wonim Newton nkyerɛwde sɛ ɛyɛ ntɛmrefresh cycles a ɛfa e-krataa kyerɛ anohyeto ahorow ho, na architecture no di bulk pushes kɔ tag mpempem du du a enni queuing delays a ɛhaw BLE-first systems binom.
Afei Pricer infrared nkitahodi - protocol a akyɛ sen biara a ɛda so ara wɔ active deployment mu, ne nea ɛyɛ den sɛ wobɛpow no nso wɔ hɔ. Radio-based nhyehyɛe ahorow no kyɛ mmerɛwyɛ biako: RF ntwitwiridii a efi dade shelving, coolers, ne kɔnkrit afasu mu. Wɔ grocery tebea a dade gondola ne frigye nkotoku ahyɛ mu ma mu no, eyinom nyɛ edge cases - ɛyɛ ade a ɛyɛ daa. Pricer no optical kwan no sidesteps RF ntwitwiridii koraa. Aguadi-off no yɛ line-of-sight ahwehwɛde ahorow a ɛda transmitters ne labels ntam. Nanso baabi a adetɔnfo afoforo bɔ amanneɛ sɛ update di nkogu wɔ bere ne bere mu no, Pricer ahotoso ne nea enti a wɔn Europafo a wɔkra no tra hɔ no.
Nea Ɛwɔ Label - ne Nea Ɛwɔ Akyi
Wɔn a wɔyɛ baasa no nyinaa si E Ink electrophoretic displays so, enti mfitiase aniwa a wɔde kyerɛ no te sɛ nea ɛte saa ara. Nsonsonoe no te product line no mu dɔ ne edge-case engineering no mu.
Ebia SoluM Newton series no ne nneɛma ahorow a ɛtrɛw sen biara wɔ adwuma no mu. Nkɛseɛ fi 1.6 kɔsi 11.6 inches, a freezer variant a wɔahyɛ sɛ -25℃, IP67-rated industrial version, multi-color model a wɔde E Ink Spectra di dwuma, ne Newton TOUCH a capacitive nkitahodi wɔ soro. Battery nkwa du mfe 10 wɔ gyinapɛn refresh tebea (1–3 updates da biara), sɛnea SoluM's product specifications - bɛyɛ mmɔho abien nea akansifo dodow no ara hyɛ bɔ.
VusionGroup hardware nhyehyeɛ no gyina ecosystem nkabom so wɔ label-level specs so. Wɔn labels yɛ nea wotumi de ho to so na ɛboa kɔla denam E Ink Spectra so. Nanso ɛnne ankasa ne nea ɛte wɔn nkyɛn: AI-powered shelf-hwɛ mfoninitwa mfiri a ɛhwɛ planogram so, AdShelf video rails ma shelf-edge media, ne VUSION Cloud platform a ɛkyekyere bo, nhwehwɛmu, ne adwumayɛ kɔ dashboard biako mu. Sɛ wo evaluate SES purely on label hardware a, woreyera ɔkwan a wɔfa so yɛ no. Wɔretɔn digital store infrastructure - label no ne entry point.
Pricer hardware feature a ɛda nsow ne SmartFLASH - LED a ɛwɔ label biara so a ɛhyerɛn kɔla pɔtee bi bere a management system no kanyan no. Nea mfaso wɔ so a wɔde di dwuma: intanɛt so ahyɛde a wodi ho dwuma. Store yɔnko bi paw nneɛma a wɔkra denam akwan a wɔfa so nantew so, SmartFLASH hyerɛn nkyerɛwde a ɛfata, na bere a wɔde paw nneɛma no so tew kɛse. Sɛnea Pricer asɛm no ho nsɛm a wɔatintim kyerɛ no, bɛyɛ sotɔɔ ahorow a wɔde SmartFLASH di dwuma no fã huu sɛ wɔtew nneɛma a wɔde asie no so a wotumi susuw efisɛ nhyehyɛe koro no ara yɛ mmɔho abien sɛ kɔkɔbɔ a ɛfa nneɛma a wɔsan de ma ho.
Ɔtɔnfoɔ a Ɔfata a Wobɛpaw - Ɛgyina Store no so, Ɛnyɛ Nhomawa no so
Mmuae a ɛyɛ nokware ne sɛ adetɔnfo baasa yi mu biara nni hɔ a eye sen biara wɔ amansan nyinaa mu. Paw a ɛfata gyina tebea horow a ntotoho pon biara ntumi nnye so.
A 600-store supermarket nkɔnsɔnkɔnsɔn a ɛhwɛ Cisco Meraki so na ɛreyɛ nhyehyɛe a ɛyɛ basabasa omnichannel dynamic bo? VusionGroup VUSION platform - mununkum, AI shelf monitoring, network partner integrations - ɛyɛ den sɛ wobɛhyia wɔ saa nsenia no so.Walmart ESL a wɔde di dwumawɔ U.S. sotɔɔ ahorow 2,300 mu no daa no adi sɛ SES betumi adi dwuma wɔ asasepɔn so.
Mfinimfini-gua mu adetɔnfo bi de n’adwene sii ɛka a wɔbɔ wɔ ne wurayɛ ho nyinaa so wɔ mfe du mu? SoluM adwumayɛbea a ɛwɔ no ma wonya bo a wɔbɔ, na Newton mfe 10 battery nkwa kyerɛ sɛ wɔrensi ananmu pii wɔ afe anum mu.Ɛka a wɔbɔ ho nsusuwii a mfaso wɔ soɛho hia sen cloud features sɛ wo IT kuw no yɛ nnipa baasa a.
Europafo aguadidan a ɛwɔ dade-intensive shelving ne high-density cooler nhyehyɛe? Pricer infrared protocol no yi RF dead zones a ɛhaw radio-based systems wɔ saa mmeae yi. Mfeɛ aduonu-ne akyi a wɔde ayɛ nsakraeɛ no kyerɛ sɛ anwonwadeɛ kakraa bi na ɛbɛba da a ɛdi kan no.
| Adetɔnni | Nkutahodie | Ahoɔden Titiriw | Nea Ɛfata Sen Biara |
|---|---|---|---|
| SES-mfoninitag (VusionKuw) . | BLE 5.4 / HF a ɛyɛ ne dea / Wi-Fi bridge | Cloud platform + ecosystem fekubɔ | Nnwumakuw nkɔnsɔnkɔnsɔn, 500+ sotɔɔ ahorow, omnichannel bo a wɔbɔ |
| SoluM | 2.4 GHz a ɛyɛ ne dea denam USB dongle so | Vertically a wɔaka abom manufacturing, mfe 10 battery | Mid-to-nkɔnsɔnkɔnsɔn akɛse, ɛka-sensitive rollouts, mfiridwuma |
| Pricer | Infrared a wɔde hwɛ ade | RF-immune ahotoso, SmartFLASH LED pick |
Nneɛma a wɔtɔn a ɛyɛ den, dade shelving, cooler-heavy layouts |
Na Obiara nso ɛ?
SES, SoluM, ne Pricer di nkɔmmɔbɔ no so - nanso wonni ɛlɛtrɔnik shelf label gua no nyinaa wuranom. ESL adetɔnfoɔ tier a ɛrenya nkɔsoɔ no twe adwene si deployment nokwasɛm a ɛtɔ da bi a nnwumayɛfoɔ bu wɔn ani gu so: ɔmantam nkɔnsɔnkɔnsɔn a ɛwɔ sotɔɔ 20–80, adwumayɛfoɔ a wɔwɔ margins a ɛyɛ tratraa, ne adetɔnfoɔ a wohia e-ink displays a wotumi de ho to so ne wireless price sync a wontua wiase nyinaa cloud platform a wɔremfa nni dwuma koraa da.
Saa mfimfini-gua ɛlɛtrɔnik shelf label nhyehyɛe yi taa de modular architectures - fi ase wɔ sotɔɔ biako mu, trɛw a ɛnsan nkɔ platform so. Hardware fi E Ink supply chain koro no ara a ɛma baasa akɛse no aduan. Software no yɛ mmerɛw, mmoa nhwɛso no yɛ nsa-a, na per-label ka no tu mmirika sua. Wɔ ɔmantam mu aduannoa adwumayɛfo anaa adetɔnfo titiriw bi a ɔreyɛ ESL pilot a edi kan no fam no, saa nkabom no betumi ayɛ nea ɛho hia sen adwumayɛbea biara afã kwankyerɛ. Wɔada e-krataa ne nkitahodi mfiridwuma a ɛwɔ ase no adi. Asɛmmisa no ne sɛ ebia nea ɔtɔn no no te wo nsenia no ase anaa.
Nea ɛboro Bo a Wɔakyerɛw no so
ESL gua no rekɔ so ntɛmntɛm. Wiase nyinaa installed base no retrɛw akɔ soro 6% CAGR sɛnea nnwuma pii nkɔmhyɛ kyerɛ, a ɛkame ayɛ sɛ sika a wɔde bɛto mu no fã resen akɔ AI-integrated platforms. Adetɔnfoɔ mmiɛnsa no nyinaa repiapia akɔ AI-driven dynamic pricing, NFC-based customer interaction, ne shelf-edge retail media monetization mu.
NFC titiriw resakra nea label bi betumi ayɛ. Adetɔfoɔ bi bɔ wɔn fon no so wɔ NFC-enabled e-ink label so na ɔtwe aduanenuru ho data, nokwaredi a wɔde ma, anaa afiri krataafa link tẽẽ - app biara nhia. Adetɔnfo baasa no nyinaa boa NFC wɔ mprempren hardware mu, nanso software a wɔde ka bom wɔ tap biara akyi no mu dɔ no gu ahorow kɛse.
ESL nhyehyeɛ nso ne shelf-edge digital nhyehyɛeɛ a ɛtrɛ no rehyia. Mprempren adetɔnfo reyɛ LCD dijitaal nsɛnkyerɛnne ne e-krataa nkyerɛwde - a10.1-inch LCD a ɛwɔ screen abienwɔ endcap no so no, e-ink tags nketewa mpempem pii wɔ gondola no ho. Nosuban ho nyansahu akyi shelf-edge bo a wɔbɔ ho nkyerɛkyerɛmurebɛyɛ tumi a ESL platform vendors de hyɛ wɔn software mu tẽẽ.
Adetɔnfo a wobedi nkonim wɔ ɔfã a edi hɔ no mu no renyɛ wɔn a wɔwɔ nkyerɛwde a eye sen biara. Wɔbɛyɛ wɔn a wɔn platform no ma shelf edge no yɛ nyansa - a ɛyɛ adwuma ma ahwehwɛde, ɛka bom ne inventory, na ɛtumi som adwumayɛ ne aguadi nyinaa wɔ hardware koro no ara so.
Nsɛm a Wɔtaa Bisa
Asɛmmisa: Ɛlektrɔnik shelf label yɛfo bɛn na ɔwɔ gua so kyɛfa kɛse?
A: VusionGroup (kan no na wɔfrɛ no SES-imagotag) kura wiase nyinaa a wɔde ahyɛ mu a ɛso sen biara, a wɔde nkyerɛwde bɛboro ɔpepem 72 ahyɛ sotɔɔ ahorow 15,500+ mu sɛnea ne 2023 fael ahorow kyerɛ no. SoluM di kan wɔ Amerika Atifi fam. Pricer wɔ gyinabea a emu yɛ den wɔ Europa nnuantɔnbea nyinaa mu.
Asɛmmisa: Ɔkwan bɛn so na ɛsɛ sɛ mehwehwɛ ESL adetɔnfo mu ma me sotɔɔ no?
A: Nneɛma anan na ɛho hia kɛse: wo sotɔɔ no honam fam tebea (dade a wɔde sie ne cooler density nya RF-based systems so nkɛntɛnso), IT nhyehyɛe a ɛwɔ hɔ dedaw (network vendor compatibility), nhyehyɛe a wɔayɛ sɛ wɔde bɛhyɛ mu (single pilot vs. multi-hundred-store deployment), ne ɛka a wɔbɔ nyinaa wɔ wo wurayɛ ho wɔ mfe 7–10 mu a battery a wɔde besi ananmu ne software tumi krataa ka ho.
Asɛmmisa: So metumi afra ɛlɛtrɔnik shelf labels a efi adwinnan ahorow mu wɔ sotɔɔ koro mu?
A: Wɔ mfiridwuma mu no ebetumi aba nanso ɛntaa mma sɛ wɔde nyansahyɛ ma. Adetɔnfoɔ biara labels nam proprietary protocols so di nkitaho na ɛhia wɔn ankasa access points ne management software. Nhyehyɛe abien a wɔde di dwuma wɔ parallel mu no ma infrastructure complexity ne support overhead mmɔho abien. Adetɔnfo dodow no ara yɛ gyinapɛn wɔ ESL yɛfo biako so wɔ sotɔɔ biara mu.
Q: Dɛn ne ROI bere nhyehyɛe a ɛyɛ nokware ma ɛlɛtrɔnik shelf labels?
A: Adetɔnfo dodow no ara bɔ amanneɛ sɛ wɔatua ka wɔ asram 18 kosi 36 mu, a adwumayɛfo a wɔkora wɔn so wɔ nneɛma bo a ɛsakra ne bo a wɔtew ho mfomso a wɔtew so titiriw na ɛde ba. Sotɔɔ ahorow a wɔtaa hyɛ nneɛma ho nkuran anaasɛ SKU dodow kɔ soro no taa nya sika a wɔde asie no ntɛmntɛm. Dynamic boɔ tumi ne retail media sika a ɛfiri shelf-edge screens mu no bɛtumi ama berɛ nhyehyɛeɛ no ayɛ tiaa bio.
