ESL bo a wɔbɔ no taa kanyan asɛmmisa koro no ara: "Bere ahe wɔ label biara mu?"
Mfitiaseɛ 2.13-inch tuntum-ne-fitaa label no firi15 kosi 80 yuangyina nea ɔde nneɛma ma no so. Adetɔnbea kɛse a ɛwɔ SKU 20,000? Adwuma no ho ka nyinaa betumi akɔ fam afi baabiara500,000 kosi ɔpepem 3 yuan. Mfitiase nhyehyɛe koro no ara, nɔma ahorow a ɛsono emu biara koraa.
Ka a Wotumi Hu-Nkatua a Wubetumi Ahu Tẽẽ
Hardware Ho Ka: Labels Yɛ Nsukyenee Bepɔw no Awiei Kɛse
Ɛlektrɔnik label no ankasa ne hardware ho ka titiriw. Nneɛma atitiriw a ɛka bo no ni.
Deɛ ɛdi kan,kɛse ho hia kɛse. Nkyerɛwde ahorow fi nneɛma nketenkete a ne kɛse yɛ nsateakwaa 1.54 so kosi nneɛma akɛse a wɔde kyerɛ nneɛma a ne kɛse yɛ nsateakwaa 12.2 so. Sɛ wogyina nsɛm a wɔafa aka wɔ afe a etwaam no awiei so a, na nketewa a ne kɛse yɛ nsateakwaa 1.54 no retu mmirika20 kosi 24 yuansɛ wɔkyekyem pɛpɛɛpɛ a. 2.13-inch no ne nea aguadidan akɛse dodow no ara de di dwuma ma wɔn shelves-domestic brands no fã kɛse no ara32 kosi 38 yuanwɔn a wɔyɛ saa no de. Bere a woakɔ nneɛma akɛse no mu ama nnuan a ɛyɛ foforo ne promo ahorow, nsateakwaa 7.5 ne nea ɛboro saa no, nneɛma bo du200+ yuanemu biara, ɛtɔ mmere bi a350+ma nneɛma a wɔde fi amannɔne ba. Adetɔ sohwɛfo bi a ɔwɔ China Apuei Fam nkɔnsɔnkɔnsɔn bi mu no wiee sɛ ɔyɛɛ 75% nkyerɛwde nketewa, 25% yɛ mfinimfini-kɔsi{4}}kɛse. "Nkyerɛwde akɛse no yɛ nnuaba ne deli afã horow no titiriw-adetɔfo betumi ahu nneɛma bo no wɔ animtiaabu mu, na nkɛntɛnso no ye ankasa. Nkyerɛwde nketewa no dɔɔso ma nea aka no; enhia sɛ wɔsɛe sika foforo."
Afei, nea ɛwɔ hɔ no nso wɔ hɔscreen mfiridwumasɛnti. E-ink yɛ fɛ yie standard seesei-low power, ɛte sɛ krataa, ne nyinaa. Tuntum-ne-fitaa na ne bo yɛ mmerɛw sen biara. Black-fitaa-kɔkɔɔ tu mmirika ebia20% kosi 30% a ɛboro saagyina nea ɔde nneɛma ma no so. Full-color E-ink ɛwom sɛ-quotes baa mu wɔmpɛn anan kosi anumabibifo-ne{1}}fitaa bo no. Gye sɛ woretu mmirika binom fancy boutique adwene, tri-kɔla dɔɔso.
Nkitahodi ho nhyehyɛe ahorow. Nsɛm a ɛfa 2.4GHz versus Sub-1GHz, ɔfasuo mu penetration, base station coverage-mfiridwuma adwumayɛfoɔ ɛsɛ sɛ wɔtena mu wɔ supplier demos. Protocol ahorow nya base station dodow a wohia so nkɛntɛnso, na ɛno ka ɛka.
Base station ho ka wɔ hɔ. Nsɛm a wɔafa aka no fi800 kosi 3,000 yuanebiara.
Nneɛma a wɔde si hɔ: shelf rails, label clips, ahobammɔ frames, ne nea ɛkeka ho Budget aroundyuan abien wɔ label biara so.
Software ne System ho Ka a Wɔbɔ
Titiriw no, nkyerɛwde yɛ nkrataa a wɔde kari nneɛma a ɛyɛ fɛ a software nnim. Ɛwɔ management software a wɔde yɛ label design, bo a wɔpia, mfiri a wɔhwɛ so. Wɔn a wɔde nneɛma ma no binom bundle no, ebinom nso gye sika wɔ ɔkwan soronko so.
System nkabom-ɛbɛtumi akɔ bɔne. Ɛsɛ sɛ ESL ne POS, ERP, promo nhyehyɛe ahorow kasa. Agyapade nhyehyɛe ahorow yɛ dae bɔne. Eyi ho nsɛm pii wɔ ɔfã a ɛfa ɛka a ahintaw ho, baabi a nsɛm a ɛyɛ hu ankasa no wɔ.
Cloud fees, SaaS nneɛma-wɔ hɔ, factor no, bisa nea ɔde ma no.
Ka a wɔbɔ wɔ dwumadie ne dwumadie ho
Installation adwumayɛfo no tu mmirika fa hoyuan biako wɔ label biara so. Ntetee ho ka wɔ hɔ. Saa ɔfa yi yɛ tẽẽ na ɛnyɛ baabi a nnwuma di nkogu.
Ka a Ahintaw-Baabi a Nnwuma Kɔ Mfomso Ankasa
Adwumayɛ ho Ka a Ɛkɔ So
Battery nkwa nna mu nsonsonoe.Obiara a ɔde nneɛma ma no bɛka sɛ "mfe anum kosi du battery nkwa." Wɔnnyɛ atoro pɛpɛɛpɛ, nanso wogyina so rebu akontaasankɔhwɛ biako kosi abien da biara. Baako kosi baanu! Adetɔnbea kɛse bɛn na ɛsakra nneɛma bo pɛnkoro anaa mprenu pɛ da biara?
Nea ɛba ankasa ni. Di aguadidan akɛse abiɛsa akyi wɔ mfe abiɛsa mu-data ankasa, ɛnyɛ nsusuwii-a ɛwɔ bo a ɛyɛ nnam, nsɛm a wɔde hyɛ nkurɔfo nkuran, nnuan a ɛyɛ foforo fã a ɛyɛ markdowns da mũ no nyinaa, refresh rates du ason, awotwe, ɛtɔ mmere bi adumien a wɔsan nya ahoɔden da biara. Batere nkwa nna ankasa?Twitwa wɔn nsɛm a wɔka no mu abien.Ebia nea enye koraa.
ESL unit dodow no ara wɔ batere a wɔaka abom. Sɛ batere no wu a, wɔmfa batere no nsi ananmu.Wɔde nkyerɛwde no nyinaa sesa.Saa 30-yuan label no bɛyɛ ɛka a wɔbɔ no mpɛn pii, ɛnyɛ adetɔ pɛnkoro. Wɔn a wɔde nneɛma ma no tan bere a eyi ba no.
Adehwere ne ɔsɛe.Labels nya knocked off denam adetɔfo so. Adetɔ nteaseɛnam bɔɔ wɔn. Stock mmarimaa sɛe wɔn bere a wɔreyɛ shelf reset no. Korɔnbɔ si-mmisa nea enti a obi bewia ɛlɛtrɔnik bo a wɔakyerɛw, nanso ɛba.
China Chain Store & Franchise Association-ɛbɛyɛ sɛ 2023, ebia 2022 awiei-pegged nnwuma no afe afe adehwere dodow a ɛyɛ bɛyɛ2%. Sɛ wopɛ nkyerɛwde 20,000 a emu biara yɛ yuan 30 a, ɛno ne12,000 yuan afe biarawɔ nea wɔde besi ananmu ara kwa. Afe biara. Daa.
Ná sotɔɔ biako wɔ a4% a wɔhwere no dodowwɔ n’afe a edi kan mu efisɛ shelf nhyehyɛe no maa kar pii-traffic pinch point bae wɔ baabi a na nufusu ho nkyerɛwde no wɔ no ara pɛ. Nneɛma nketenkete a ɛte saa-obiara mmɔ kɔkɔ wɔ ho.
Vendor Lock-wɔ Asiane mu
Saa asɛm yi nnya adwene a ɛdɔɔso.
Nnwumayɛbea gyinapɛn biara nni hɔ. Ohunu.Obiara a ɔde nneɛma ma no wɔ protocols a ɛyɛ ne de, software a ɛyɛ ne de, biribiara a ɛyɛ ne de. Paw Supplier A, na ɛyɛ aware ne Supplier A. Wopɛ sɛ wodan kɔ Supplier B so mfe abiɛsa akyi efisɛ wɔwɔ nneɛma bo a eye? Yɛma wo akwaaba, mprempren nkyerɛwde 20,000 a ɛwɔ hɔ dedaw no yɛ ɛlɛtrɔnik nwura. Nhyehyɛe no san kyekye a edi mũ.
Ɔmantam nkɔnsɔnkɔnsɔn bi bɔɔ mmɔden sɛ wɔbɛsesa wɔn a wɔde nneɛma ma bere a akasakasa bi sii wɔ bere a wɔde bua ɔsom adwuma no ho akyi. Ɛkame ayɛ sɛ na atutra ho asɛm no te sɛ nea wofii ase foforo. Wɔwieeɛ no, wɔtenaa mfitiaseɛ a ɔde nneɛma maeɛ no nkyɛn, a-ɛyɛ nwonwa-mpofirim ara ɔbɛyɛɛ obi a ɔnyɛ wɔn ho mmuaeɛ kɛseɛ wɔ wɔn dadwen ho.
Dɛn na wobetumi ayɛ wɔ ho?Di nkitaho di hokwan ahorow a ɛfa data a wɔde kɔ amannɔne ho.Nya interface nkrataa wɔ apam no mu. Bisa API a wobue ho asɛm. Nea ɛho hia sen biara no, hwɛ sɛ ebia adwumakuw no bɛtra hɔ wɔ mfe anum mu anaa. ESL suppliers nketewa pii rehyew denam VC sika a wonni ɔkwan biara a wɔbɛfa so anya mfaso. Sɛ wɔkɔ ase a, hardware no yɛ nyisaa.
Mfiridwuma Ho Asiane a Ɛwɔ Mfiridwuma Ho Adesua
Mfiridwuma no da so ara rekɔ so ntɛmntɛm. Kɔla screens a ɛreyɛ mmerɛw. Camera-gyinabea gyinabea a ɛrepue. Owia-afiri a ɛma ahoɔden a ɛrepue. NFC nkabom. Biribiara a wɔbɛtɔ nnɛ no bɛyɛ te sɛ nea wɔayɛ no date wɔmfe abiɛsa kosi anum.
Ano aduru akɛse biara nni ha. Modular designs boa sɛ ɛwɔ hɔ a. Leasing de asiane bi kɔ wɔn a wɔde nneɛma ma no so. Dodow no ara eyi yɛ beae a ɛrenya nkɔso ntɛmntɛm na nhyehyɛe a ɛne no hyia ho hia.
Dwumadie no huammɔdi ho ka
Atoyerɛnkyɛm ho asɛm bi ni.
Ɔmantam mu aguadidan akɛse nkɔnsɔnkɔnsɔn, bɛyɛ40 sotɔɔ ahorow, sii gyinae sɛ ɔbɛkɔ all-in wɔ ESL so. Ná ɛte sɛ nea adetɔnfo kɛse, din pa, yɛ nea ahobammɔ wom a wɔpaw. Wɔde kɔɔ sotɔɔ ahorow 40 no nyinaa mu bere koro mu wɔ asram abiɛsa mu.
Ɔhaw ahorow fii ase ntɛm ara. Wɔyɛɛ network nhyehyɛe fii fam nhyehyɛe ahorow mu, na ɛnyɛ beae nhwehwɛmu ankasa. Ɛbɛdaa adi sɛ na wɔn sotɔɔ dedaw no wɔ dade shelving a ɛmaa mmeae a awu a base stations no ntumi nkɔ mu. Fa ho15% wɔ nkyerɛwde ahorow muwɔ saa sotɔɔ ahorow no mu kɛkɛ... na ɛnyɛ update a wotumi de ho to so.
Na wɔn agyapade POS a wɔde bɛka abom no yɛ dae bɔne. Na POS nhyehyɛe no adi mfe dunum, na na ɛyɛ adwuma wɔ nea wobetumi aka ho asɛm sɛ dijitaal duct tape nkutoo so. Na bo biara a wɔpiapia no wɔ a3% mfomso dodow. Ɛnyɛ 0.3%-3%. Ɛyɛ bɔne sen krataa a wɔde kyerɛw nsɛm.
Ná sotɔɔ mu adwumayɛfo tan no. Ná ntetee no yɛ nnɔnhwerew abien PowerPoint. Obiara ante nea ɛsɛ sɛ ɔyɛ bere a nkyerɛwde ahorow kyerɛ nneɛma bo a ɛnteɛ no ase. Mmuae a wɔde mae no bɛyɛɛ "de krataa a wɔakyerɛw so kɛkɛ," a edii atirimpɔw no nyinaa so nkonim.
Asram asia wɔ mu no, wofii ase komm yii nkyerɛwde fii wɔn sotɔɔ ahorow a ɛnyɛ papa-a ɛyɛ adwuma yiye no mu. Wɔantwa adwuma no mu da wɔ aban kwan so-ɛgyaee ntrɛwmu kɛkɛ. Gyinabea a etwa to a wonim: bɛyɛ fã a wɔakyerɛw so no da so ara wɔ soro, fã a aka no wɔ nnaka mu wɔ akyi adan mu.
Total investment: baabi a ɛwɔ atifi fam3 ɔpepem yuan. Total write-off: ebiaɔpepem 2no ho.
Asuade no?Pilot di kan. Bere nyinaa di kan yɛ wimhyɛnkafo.
So ESL Fata Ampa?
Saa ɔfa yi di procurement models anim efisɛ ɛyɛ nea obiara pɛ sɛ ohu.
Sika a Wobɛkora So a Wubetumi Akan Ankasa
Adwumayɛfo ka a wɔatew soyɛ nea ɛwɔ hɔ ankasa na wotumi susuw. Wɔ krataa so nkyerɛwde ho no, bo a ɛsakra biara kyerɛ sɛ wobetintim, atwitwa, nantew akɔ shelf no so, ahwehwɛ ade no, wɔbɛsesa nkyerɛwde no. Odwumayɛni a ne ho akokwaw betumi asesa120 dɔnhwerew biarawɔ tebea horow a eye mu-te sɛ 80 kosi 90 kɛse ankasa, titiriw wɔ sotɔɔ ahorow a nnipa ahyɛ mu ma mu.
Adetɔnbea kɛse a ɛwɔ SKU 20,000, sɛ yɛfa no sɛ ɛbo sesa 10% dapɛn biara a, ɛno yɛ nkyerɛwde 2,000, a ɛhwehwɛ sɛ wɔde nnɔnhwerew dunsia kosi dunwɔtwe yɛ adwuma. Wɔ yuan 25 dɔnhwerew biara mu no, ɛno yɛ yuan 400 dapɛn biara, ɛboro so20,000 yuan afe biara. Nneɛma bo a wɔtaa to no kyerɛ sɛ wɔbɛkora sika pii so. Saa akontaabu yi yɛ nea ɛyɛ den.
Mfomso a ɛba wɔ bo a wɔbɔ mu a wɔatew soho hia sen sɛnea nkurɔfo hu. Wɔ krataa so nkyerɛwde bere mu no, na nea ɛnhyia wɔ shelf bo ne checkout bo ntam bere nyinaa. Adetɔfo anwiinwii, sika a wɔsan de ma, mmara kwan so asotwe wɔ nsɛm a emu yɛ den mu. Nhwehwɛmu bi a wɔyɛe wɔ aguadidan mu-Nielsen anaa ebia McKinsey-de atetesɛm mu aguadidan akɛse mu bo a wɔbɔ ho mfomso dodow bɛyɛ bɛyɛ3%. ESL nya eyi wɔ ase ha0.1%. Sikakorabea ankasa no gyina mfomso-di ho ka so, nanso ɛyɛ sika ankasa.
Dynamic bo a wɔbɔ ho tumine kɛse no, nanso ɛyɛ den nso sɛ wobɛkyerɛ dodow efisɛ egyina sɛ ebia wɔde tumi no bedi dwuma ankasa so koraa. Wɔbɔ amanneɛ sɛ Yonghui tuu mmirika yɛɛ pilot-dodow pɔtee a wontumi nsi pi-nanso wɔkyerɛ sɛ wɔtew nneɛma foforo a wɔsɛe no so kɛse denam bo a ɛyɛ nnam a wɔbɔ wɔ nneɛma a ɛkame ayɛ sɛ -awie bere so, biribi te sɛ30-40% a wɔatew so. Mfiridwuma no ma eyi tumi yɛ yiye; sɛ ebia wɔbɛkyere bo no a, egyina sɛnea kuw a wɔbɔ nneɛma bo no yɛ nwonwa so.
Mfaso a Ɛyɛ Fuzzier no
LED picking lights, inventory integration, customer experience, "digital transformation"-mfasoɔ yi wɔ hɔ, nanso nɔma a wode bɛto so no yɛ den. Adetɔnfo bɛda akontaabu a ɛyɛ nwonwa adi. Fa wɔn ne nkyene a ɛyɛ den.
Sika a Wɔde Siesie Akatua Bere Ho Nkontaabu
Nhwɛsoɔ a wɔayɛ no mmerɛw ama aguadidan kɛseɛ a ne kɛseɛ yɛ medium-a ɛwɔ SKU 20,000:
Sika a wɔde asie nyinaa:bɛyɛ yuan ɔpepem 1
Afe afe adwumayɛ ho ka:110,000-120,000 na ɛyɛ yuan
Mfaso a wobetumi akyerɛ afe biara:bɛyɛ yuan 200,000
Net afe afe mfaso a ɛtwa ho hyia80,000 na ɛyɛ yuan, bere a wɔde tua ka no bɛyɛ sɛMfeɛ 12. Fa mfaso a ɛyɛ fuzzy no ka ho na ebia ɛbɛyɛ mfe ason anaa awotwe.
Sɛ yɛbɛka no pen a, saa bere a wɔde tua ka yi nyɛ tiaa. Nnwumakuw a wɔde nkɔnsɔnkɔnsɔn ayɛ a wɔwɔ scale no yɛ yiye. Ɛsɛ sɛ aguadidan akɛse a egyina hɔ ma wɔn ho no susuw nneɛma ho yiye.
Asetra Kyinhyia Ho Ka Ho Adwene
NPV nhwehwɛmu ne sika a ɛbɛba daakye a wɔbɛtew so yɛ adeyɛ a wɔahyɛ da ayɛ. Sika a ɛwɔ afe anum mu no nsɛ sika nnɛ, na ɛsɛ sɛ mfe du-nsusuwii bu akontaa fa batere a wɔde sesa kyinhyia, mfiridwuma mu nsakrae, ne aguadidan mu adwenem naayɛ a ɛwɔ hɔ nyinaa ho. Sikasɛm akuw behu nea wɔde eyi bɛyɛ.
Ntotoe a Wɔde Toto Adetɔ ne Sikasɛm Ho Nhwɛsode Ho
Bere biako{0}}tɔ ade:Tua ansa na woatua, wowɔ biribiara, bere tenten-ka a ɛba fam sen biara, nanso sika a ɛkɔ so denneennen hit na wɔkora asiane a ɛwɔ hɔ dedaw no nyinaa so.
Sikasɛm mu adan a wɔde ma:Spread payments wɔ mfeɛ mmiɛnsa kɔsi anum, tow-deductible dan ka, nanso ne nyinaa ka yɛ ebia 20% kɔ soro. Sɛ wobɛte onii a ɔwɔ nnwinnade no ase wɔ lease awiei a, ɛho hia.
RaaS nhwɛsode:Ɔsram biara nkrataahyɛ, biribiara ka ho, ɛkame ayɛ sɛ wontua hwee. Nea ne bo yɛ den sen biara wɔ mfe anum mu-ebia 50% sen adetɔ a edi mũ. Nanso eye ma nsu no a wɔbɛsɔ ahwɛ.
Akwan a wɔfa so yɛ nneɛma a wɔde afrafra wɔ hɔ. Aban mmoa wɔ hɔ wɔ mmeae bi. Mfaso a wonya fi tow a wɔbɔ wɔ nneɛma bo a ɛso tew ho no wɔ hɔ. Ɛsɛ sɛ sikasɛm akuw de wɔn ho hyɛ mu ma wonya nsɛm a ɛkɔ akyiri.
Guadidan Bo Nokwasɛm
Sɛnea wɔde nneɛma ma no tier:Amanaman ntam nnwumakuw te sɛ SES-imagotag ne Pricer gye sika kɛse-yuan aduosia kosi aduɔsonma nkyerɛwde a ne kɛse yɛ nsateakwaa 2.13. Ofie akannifo te sɛ Hanshow ne Zkong wɔ...aduasa-biribidodoɔ. Nneɛma nketewa a wɔyɛ no piapia wɔn ho kɔ fam koduyuan dunwɔtwe anaa dunwɔtwenanso ɛsono sɛnea ɛte.
Volume a wɔatew so:15% off wɔ 10,000 units, 25% anaa nea ɛboro saa boro 50,000. Nnwuma a wɔde nkɔnsɔnkɔnsɔn ayɛ no wɔ leverage.
Nneɛma bo da so ara rekɔ fam:Bɛyɛ 10% afe biara wɔ mfeɛ anum a atwam no mu. Ɛnyɛ nea egye ntɛmpɛ? Ebia twɛn a wobɛtwɛn no so bɛba mfaso. Nanso ntwɛn daa.
Nsusuwii a Etwa To
Fi ase wɔ sotɔɔ biako anaa abien a egyina hɔ ma ananmusifo so.Fa mmirika tu wɔn asram abiɛsa kosi asia. Boaboa data ankasa ano. Mpɛn pii no, nokwasɛm yɛ soronko wɔ nea wɔahyɛ ho nkɔm no ho.
Wɔ contracts so: nnyɛ fixate wɔ label unit bo so kɛkɛ. Base station ratios, software tumi krataa ho nsɛm, ɔsom mmuaeɛ berɛ, spare parts boɔ, exit clauses-eyi nyinaa ho hia.Ko ma tiered pricing, bo ahobammɔ, ne data portability.
ESL mprempren sika a wɔde asie no bere a wɔde tua ho ka no wɔ ɔfã a ɛware no. Wɔ aguadidan akɛse a egyina hɔ ma wɔn ho dodow no ara fam no, ebia ɛrenyɛ apam a "ɛfata" wɔ saa bere yi mu. Nanso wɔ nkɔnsɔnkɔnsɔn nnwuma a wɔwɔ bo a wɔbɔ a ɛyɛ nnam, wɔn a wɔrenya nkɔso wɔ omnichannel aguadidan mu, anaa wɔn a wohyia adwumayɛfo ka ho nhyɛso kɛse no fam no, ɛda so ara fata sɛ wɔhwehwɛ mu anibere so.
