Yiw, ESL ahorow no yɛ bo a wɔbɔ - no ankasa na ɛno nkutoo ma adwumayɛfo nnɔnhwerew a anibere wom sie. Nanso bere a yɛaboa deployments wɔ grocery, pharmacy, ne specialty retail nyinaa akyi no, yɛahu ankasa sɛ bo a wɔbɔ ne beae a wɔhyɛn mu, na ɛnyɛ baabi a wɔrekɔ. Adetɔnfo a wɔtwetwe mfaso a emu yɛ den sen biara no de wɔn ESL ntam nkitahodi di dwuma de siesie ɔhaw ahorow wɔ mmamu, mmara sodi, aguadi, ne adetɔfo a wɔde wɔn ho hyɛ mu nyinaa mu.
Akontaabu no da nsakrae yi adi. Nnwuma mu nhwehwɛmufo buu wiase nyinaa ESL gua no sɛ ɛsom bo bɛyɛDɔla ɔpepepem 1.85 wɔ afe 2024 mu, na ɛkyerɛ sɛ ebedu afe 2033 no, ɛbɛyɛ dɔla ɔpepepem 7.54. Walmart nkutoo na ɛde nhyehyɛe a wɔayɛ sɛ...de ESL ahorow di dwuma wɔ U.S. sotɔɔ ahorow 2,300 mu.
Saa akwankyerɛ yi nantew fa ɛlɛtrɔnik shelf label use cases 12 a ɛho hia mprempren, a nhwɛso ahorow a wonya fi mu ne nsɛm a ɛfa ho a mfaso wɔ so a ɛbɛboa wo ma wusi nea ɛfata wo dwumadi no ho gyinae.
12 Ɛlektrɔnik Shelf Label a Wɔde Di Dwuma Wɔ Adetɔnbea Nyinaa Mu
1. Ankasa-Bere Bo a Wɔde Yɛ Adwuma
Eyi ne fapem a wɔde di dwuma, na ɛfata sɛ wɔka ho asɛm bere tiaa bi efisɛ adwumayɛfo akontaabu no yɛ nwonwa.
Sɛnea ɛte noFMI - Aduan Ho Nnwuma Fekuw, sɛ wɔkyekyem pɛpɛɛpɛ a, U.S. aguadidan kɛse no de nneɛma soronko bɛyɛ 32,000 kɔ, na wɔsakra nneɛma bo ɔhaha anaa mpempem pii dapɛn biara. Wɔ krataa tags mu no, nsakrae biara kyerɛ sɛ wobetintim, wɔbɛhyehyɛ, nantew, na wɔasesa.
Nsonsonoe a ɛda ESL ahorow ntam no yɛ kɛse. Obi a ɔtɔn nnuan a ɔde ne hobɔɔ amanneɛ sɛ wɔkora adwumayɛfo nnɔnhwerew bɛyɛ 50 so dapɛn biara. IGA aguadidan bi kaa ho asɛmnsakrae a ɛba nneɛma bo mu 1,400 ho dwuma wɔ nea ennu simma 10 mu- adwuma a kan no na ɛgye shift mũ no nyinaa. Sɛ wo sotɔɔ no di nsakrae bɛboro ɔhaha kakraa bi ho dwuma dapɛn biara a, saa asɛm a wɔde di dwuma yi nkutoo taa ma sika a wode bɛto mu no fata. Hwɛ yɛn akwankyerɛ a ɛfaESLs vs. krataa so nkyerɛwdeama ntotoho a ɛkɔ akyiri.
2. Paw-to-Hann Nhyehyɛe Mmamu
Intanɛt so aduane ne adetɔ-intanɛt-pick-up-wɔ-store (BOPIS) a ɛrekɔ soro no ama sotɔɔ akwan adan mmeae a wɔdi ho dwuma. Ɔhaw no: in-store picking fi awosu mu nyɛ adwuma yiye sen warehouse picking efisɛ wɔannwene nneɛma a atwa yɛn ho ahyia no amma no.
ESLs a wɔde LED indicators ahyɛ mu no betumi ayɛ adwuma sɛpick-to-hann nhyehyɛe ahorow. Sɛ ahyɛde bi ba a, nkyerɛwde a ɛfa ho no hyerɛn kɔla pɔtee bi na wɔyɛ ɔkwan a wɔfa so paw no yiye ma enti ayɔnkofo no fa akwan so nnidiso nnidiso sen sɛ wɔbɛyɛ zigzag. Picks per hour kɔ soro, order pɛpɛɛpɛyɛ tu mpɔn, na bere a wɔde tete adwumayɛfo foforo no so tew efisɛ akanea no na ɛkyerɛ kwan.
3. Nkɔso a Wɔde Di Dwuma Nkitahodi
Sɛ apam bi a wɔabɔ ho dawuru kɔ so anɔpa nnɔnsia nanso shelf tag no ntumi nkɔ kosi sɛ anɔpa mfinimfini-a, wunya adetɔfo anwiinwii, margin leakage, ne nsɛm a ebetumi aba wɔ mmara sodi ho. ESL ahorow a wɔakyekyere wɔ bo a wɔbɔ ho engine no ho no ma nsɛm a wɔde hyɛ nkurɔfo nkuran no yɛ adwuma wɔ bere pɔtee a wɔahyɛ da ayɛ no mu, wɔ beae biara. Nteɛso a wɔde kum obi bɛyɛ nhyehyɛe-a ɛkanyan mmom sen sɛ egyina adwumayɛ- so.
4. Expiration Tracking ne Automated Markdowns
Eyi ne use case a yehu sɛ grocery adwumayɛfo bu no adewa mpɛn pii.
Shrink wɔ dwumadibea ahorow a ɛsɛe mu no mfi huammɔdi biako a ɛyɛ nwonwa mu. Ɛnam bere mu nsonsonoe nketenkete so boaboa ano: markdown a ɛkanyan da koro akyiri, adwuma a wɔdannan mu a wohuruw wɔ adwuma a adagyew nnim mu. Nnɛyi ESL platforms ne expiration data bom de kanyan markdowns automatically - sɛ nhwɛso no, 30% off wɔ nnansa ansa na bere atwam, afei 50% wɔ da koro. Label no yɛ foforo, POS no da no adi, na ɔpanyin no nya dijitaal akontaabu kwan.
Sɛ markdown bere dan fi "bere biara a obi bɛkae" kɔ nhyehyɛe a egyina mmara- so a, tɔn-nam wɔ nneɛma a ɛwɔ da tiaa-date so no tu mpɔn a wotumi susuw na nwura so tew. MaESL ahorow a ɛwɔ sotɔɔ ahorow a wɔtɔn nnuan mu, eyi taa bɛyɛ ROI draiver a ɛto so abien-a ɛkorɔn sen biara wɔ bo a wɔde yɛ adwuma ankasa akyi.
5. Planogram a Wɔde Di Dwuma ne Shelf a Ɛyɛ Pɛpɛɛpɛ
Planograms drift - resets nya fã bi awie, out-of-stocks ma gaps a wɔde nneɛma a ɛnteɛ ahyɛ mu ma, na overrides boaboa ano dapɛn biara.
ESL platform ahorow a geolocation wom no de ahyɛnsode biara hyɛ shelf gyinabea pɔtee bi mu. Sɛ label bi tu a, nhyehyɛe no de frankaa kyerɛ. Sɛ Asafo ti no pia reset a, nhyehyɛe no de digyital mena na associates yɛ adwuma fi exception amanneɛbɔ mu sen sɛ wɔbɛyɛ mfonini a wɔatintim - a ɛde reset ntɛmntɛm ne inventory data a ɛho tew ba.
6. Nneɛma bo a ɛyɛ nnam ne akansi a ɛyɛ den
Eyi ne dwumadie asɛm a ɛde baguam akyinnyegyeɛ kɛseɛ - ne nteaseɛ a ɛntene kɛseɛ ba.
Nneɛma bo a ɛyɛ nnam a wɔde ESL ahorow di dwumaɛnkyerɛ sɛ wɔbɛma nsuo nkotokuo boɔ akɔ soro berɛ a ɔhyew no adu digrii F.
Santiago Gallino, a ɔyɛ aguadidan ho ɔbenfo wɔ Pennsylvania Sukuupɔn Wharton Sukuu mu no ka kyerɛɛ noNPRsɛ sikasɛm mu ade titiriw a ɛma ESL gye tom ne adwumayɛfo a wɔkora wɔn so - na ɛnyɛ hokwan a wɔde boa nneɛma bo a ɛkɔ soro. Adetɔnfoɔ nim sɛ adetɔfoɔ ahotosoɔ a wɔbɛsɛe denam gouging a wɔsusu so no bɛyɛ wɔn ho-di nkoguo wɔ gua a adetɔfoɔ de nneɛma boɔ toto wɔn fon so wɔ sikɔne kakraa bi mu.
7. Omnichannel Bo a Ɛyɛ Nkɔso
Sɛ bo a ɛwɔ shelf no so no ne bo a ɛwɔ app no mu no nhyia a, adetɔfo hwere ahotoso. ESLs a ɛka boɔ engine a ɛwɔ mfimfini ho no trɛw nsakraeɛ a ɛkɔ e-commerce platform, mobile app, ne honam fam label no mu bere koro mu. Wɔ adetɔnfo a wɔretu mmirika click-ne-boaboa anaa de mena-fi-store no, eyi yi fibea a ɛkɔ so yɛ akasakasa a ɛba wɔ checkout mu no fi hɔ.
8. Adetɔfoɔ Nkitahodiɛ denam NFC ne QR Codes so
Fa no sɛ obi a ɔretɔ ade wɔ vitamin kwan so, a onnim aduan a wɔde ma wɔn a ɛfata wɔn ahiade. Wɔbɔ wɔn fon no so wɔ shelf label no so na ntɛm ara wohu nneɛma a wɔde yɛ no din, akwankyerɛ a wɔde di dwuma, ne nhwehwɛmu - no fekubɔ biara ho nhia. ESL mfonini foforo a ɛwɔ NFC chips ne QR code tumi dan shelf ano no ma ɛyɛ nkitahodi touchpoint. Yɛn akwankyerɛfo a yɛdeprogramming NFC bo a wɔakyerɛw ama aguadidan ahorowka mfiridwuma ho nhyehyɛe no ho asɛm.
9. Wɔ-Store Analytics ne Traffic Insights mu
ESL nhyehyeɛ a wɔde Bluetooth Low Energy (BLE) nkitahodiɛ di dwuma no tumi mmɔho mmienu sɛ sensor network, bɛyɛ sɛ nanteɛ akwantuo nhyehyɛeɛ ne berɛ a wɔtena mu denam kwan so. Eyi da so ara yɛ tumi a ɛrepue - deployments dodow no ara nnya mfaa nni dwuma sɛ adwuma titiriw - nanso wɔ adetɔnfo a wɔreyɛ ESL ntwamutam a ɛyɛ den dedaw no, incremental data no ba titiriw kwa.
10. Inventory Visibility ne Stockout Kɔkɔbɔ
Nnwumakuw bu akontaa sɛ wɔde nnuan gu-fi-stock rates mu wɔ baabi a ɛwɔ 5% ne 10% ntam, na shelf gyinabea biara a hwee nni mu no yɛ adetɔn a ayera. ESLs a wɔaka abom ne inventory nhyehyɛe betumi ada stock-level indicators a wɔn a wɔka ho no hu adi, enti replenishment nya di kan denam ahiade ankasa so sen sɛ wɔbɛyɛ nhyehyɛe nantew-throughs. Nsiesiei binom kyerɛ adetɔfo-a wɔrehwɛ QR koodu bere a ade bi asa, ɛde nkitahodi kɔ adetɔnfo no e-aguadi wɛbsaet no so de kora adetɔn no so.
11. Nneɛma a ɛbɛkɔ so atra hɔ daa ne Krataa a Wɔsɛe no a Wɔtew So
Nnuantɔnbea kɛse bi betumi afa krataa so nkyerɛwde mpempem du du pii mu wɔ sotɔɔ biara mu afe biara. ESL ahorow no yi saa kyinhyia no fi hɔ koraa. Sɛnea ɛte noƆman Adetɔnbea Fekuw no hyɛ no nsow, nsakraeɛ no yi nwura ne adwumayɛfoɔ ka a ɛsan ba no fibea titire bi fi hɔ - na wɔ adetɔnfoɔ a wɔwɔ ESG amanneɛbɔ asɛdeɛ fam no, wɔatew so no ma metric a wɔtumi bu dodoɔ.
12. Adwumayɛfoɔ Nkitahodi ne Adwuma a Wɔhwɛ so
ESL displays ne LED indicators betumi adi dwumadie nnwuma ho nkitaho tẽẽ wɔ shelf edge - a ɛhyerɛn kɔla bi ma restocking, twe adwene si nneɛma so wɔ active recall mu, anaasɛ ɛkyerɛ sɛ wɔreyɛ ahotew adwuma. Saa dwumadie asɛm yi yɛ foforɔ na wɔmfa nni dwuma kɛseɛ, nanso wɔ sotɔɔ a ɛwɔ dodoɔ a ɛkorɔn a ɛwɔ dense label network dedaw no fam no, ɛdane hardware a ɛwɔ hɔ dada no kɔ adwuma board a wɔakyekyɛ mu a wɔmfa sika foforɔ biara nka ho.
Ɛlektrɔnik Shelf Label a Wɔde Di Dwuma Nsɛm a Nnwumakuw Te
Ɛnyɛ use case biara na ɛde emu duru yɛ pɛ wɔ retail vertical biara mu. Nsεmfua a εwɔ aseɛ ha no kyerɛ dwumadie a εfata paa wɔ afã anum a wɔtaa de di dwuma no mu.
| Fa Case Di Dwuma | Atonnuane | Nnuruyɛbea | Ɛlektrɔnik mfiri a Wɔde Di Dwuma | Afadeɛ a aba so | DIY / Nneɛma a wɔde yɛ adwuma |
|---|---|---|---|---|---|
| Ankasa-bere bo automation | ● | ● | ● | ● | ● |
| Pick-to-hann mmamu | ● | ○ | ○ | ● | ○ |
| Nkɔsoɔ a ɛne ne ho di nsɛ | ● | ● | ● | ● | ● |
| Bere a atwam akyi a wodi / auto markdown | ● | ● | ○ | ○ | ○ |
| Planogram a wodi so | ● | ● | ● | ○ | ● |
| Dynamic / akansi bo a wɔbɔ | ● | ○ | ● | ● | ● |
| Omnichannel bo a ɛkɔ so pɛpɛɛpɛ | ● | ○ | ● | ● | ● |
| NFC / QR adetɔfoɔ a wɔde wɔn ho hyɛ mu | ○ | ● | ● | ● | ○ |
| Wɔ-store nhwehwɛmu mu | ○ | ○ | ● | ● | ○ |
| Inventory visibility / stockout kɔkɔbɔ ahorow | ● | ● | ● | ○ | ● |
| Sustainability / krataa a wɔtew so | ● | ● | ● | ● | ● |
| Adwumayɛfo nkitahodi | ● | ● | ○ | ○ | ● |
●=Ɛho hia kɛse|○=Ɛfa ho a ɛkɔ fam anaasɛ ɛrepue
Sɛnea Wobɛsi ESL Dwumadie Nsɛm a Ɛho Hia Ma Wo Store
Fi ase fa wo ɛyaw a ne bo yɛ den sen biara no so.Sɛ dapɛn dapɛn boɔ nsakraeɛ di 40+ associate nnɔnhwerew a, boɔ automation ne entry use case. Sɛ perishable shrink ne drain kɛse a, expiration tracking fata sɛ wɔde di kan.
Hwɛ wo integration ahoboa.Nsɛm a wɔde di dwuma te sɛ promotion synchronization gyina nkitahodi a ɛho tew a ɛda ESL platform, POS, ne ERP ntam so. Sɛ wopɛ akwankyerɛ wɔsɛnea ɛlɛtrɔnik shelf label ahorow yɛ adwumane nhyehyɛe ahorow a ɛwɔ hɔ dedaw no, hwɛ yɛn nantew.
Deploy wɔ akwan horow so.Fi ase de core use cases biako anaa abien na trɛw mu bere a infrastructure nyin no. Adetɔnfoɔ a wɔyi mfasoɔ kɛseɛ no di ESLs sɛ asɛnka agua, ɛnyɛ berɛ baako-dwuma.
ESL ROI Te Dɛn?
ROI bere nhyehyɛe ahorow gu ahorow wɔ sotɔɔ kwan so, nkyerɛwde dodow, ne adwumayɛfo ka - nanso wɔn a wɔtɔn nnuan dodow no ara bɔ amanneɛ sɛ wodu akatua ho wɔ asram 12 kosi 24 ntam. Sika a wɔkora so titiriw no fi adwumayɛfo a wɔtew so ne nkɔso a wɔtew so; ɛka afã no bi ne hardware, nkabom, ne nsiesie. Sɛ wopɛ nhyehyɛe a ɛkɔ akyiri a, fa yɛnESL ROI akontaabu afiri.
Ade biako a wɔtaa bu no adewa: mfaso a ɛwɔ nsɛm a wɔde di dwuma wɔ ɔkwan a ɛto so abien so no so. Adetɔnfoɔ a ɔde ESLs hyɛ mu ma ɛboɔ na akyiri yi ɔma pick-to-light ne expiration tracking yɛ adwuma no yi boɔ firi hardware korɔ no ara mu mpɛn pii - a ɛnsɛe sika kɛseɛ foforɔ wɔ labels so. Sɛ woreyɛ w’adwuma asɛm a, yɛ nhwɛsoɔ wɔ dwumadie nsɛm a ɛtɔ so mmienu ne mmiɛnsa a woayɛ w’adwene sɛ wode bedi dwuma no ho, ɛnyɛ deɛ ɛdi kan no nko ara. Sɛnea ɛbɛyɛ a wobɛma ayɛ maɛka a wɔsɛe no, hwɛ yɛn akwankyerɛ a wɔahyira so no.
Nsɛm a Wɔtaa Bisa
Dɛn ne ɛlɛtrɔnik shelf label na ɛyɛ adwuma dɛn?
ESL yɛ wireless display ketewa - a ɛtaa de e-krataa - a wɔde abata shelf ano no di dwuma wɔ krataa tag ananmu. Ɛnam radio frequency anaa Bluetooth so nya bo ne nneɛma a wɔayɛ no foforo wɔ wireless so. Esiane sɛ e-krataa twetwe ahoɔden bere a wɔreyɛ foforo nkutoo nti, batere nkwa nna taa fi mfe anum kosi du. Sɛ wopɛ sɛ wohwɛ mu kɔ akyiri a, hwɛ yɛn nsusuwii a ɛfaɛlɛtrɔnik shelf labeling ne sɛnea ɛyɛ adwuma.
Ɛlektrɔnik shelf label ahorow bo yɛ ahe?
Per-label ka gyina kɛseɛ, ɔyɛkyerɛ su, ne ɔkra dodoɔ so. Total deployment cost nso ka access points, software tumi krataa, ne adwumayɛ a wɔde ka bom ho. Nneɛma bo akɔ fam kɛse bere a mmofra a wɔfa wɔn sɛ wɔn mma no reyɛ kɛse no. Hwɛ yɛnESL ho ka ankasa a wɔpaapae muma mprempren nsusuwii ahorow.
So ɛlɛtrɔnik shelf label ahorow ma wotumi bɔ bo a ɛkɔ soro?
Eyi yɛ ade a ɛtaa haw, nanso nokwasɛm no yɛ soronko wɔ nea nsɛmti kyerɛ no ho. Adetɔnfoɔ dodoɔ no ara de ESL di dwuma de ma nneɛma boɔ a ɛyɛ pɛpɛɛpɛ tu mpɔn na ɛtew nneɛma a wɔsɛe no so - a ɛnsɛ sɛ wɔma nneɛma boɔ nkɔ soro wɔ berɛ a ahwehwɛdeɛ dɔɔso. Nnwumakuw akuw a FMI ka ho aka wɔ baguam sɛ sikasɛm mu ade titiriw a ɛma wɔfa wɔn sɛ wɔn mma ne adwumayɛfo a wɔyɛ adwuma yiye. Yɛka saa asɛmti yi ho asɛm kɔ akyiri wɔ yɛn asɛm a ɛfa...sɛ ebia ESL ahorow ma bo a wɔbɔ a ɛyɛ nnam tumi yɛ adwuma anaa.
So ESL yɛ nkɔnsɔnkɔnsɔn akɛse nkutoo dea?
Dabi Bere a na Walmart ne Europa aguadifo atitiriw yɛ wɔn a wodii kan de dii dwuma no, wɔn a wɔtɔn nnuan a wɔde wɔn ho no de ESL ahorow redi dwuma kɛse. Nnwumakuo te sɛ IGA de nsiyɛ ahyɛ agyedeɛ ho nkuran wɔ asɔremma a wɔde wɔn ho mu, na adwumayɛfoɔ a wɔkora wɔn so no so tew yie kɔ sotɔɔ baako-dwumayɛbea.
ESL batere no di dwuma bere tenten ahe?
Nnɛyi ESL dodow no ara di mfe anum kosi du wɔ refresh cycles a ɛfata ase. Labels a wɔyɛ no foforo pɛnkoro anaa mprenu da biara no kyɛ kɛse sen nea wɔsan yɛ no foforo simma kakraa biara no. Sɛ wopɛ mfiridwuma ho nsɛm a, hwɛ yɛn asɛm a ɛfaESL refresh rates ne ɔyɛkyerɛ adwumayɛ.
Sɛnea Wofi Ase
Sɛ woresusuw ESL ahorow ho nea edi kan a, fi ase denam wo oprehyɛn mu ɛyaw nsɛntitiriw abiɛsa a ɛwɔ soro no ho mfonini a wode bɛtoto nsɛm a wɔde di dwuma wɔ atifi hɔ no so. Sɛ wowɔ labels a wɔde adi dwuma dedaw ama boɔ a, hwɛ secondary use cases bɛn na wo infrastructure boa a sika foforɔ biara nni mu. Asɛmmisa no nyɛ bio sɛ ebia ESLs yɛ adwuma - ɛyɛ dwumadie nsɛm bɛn na ɛde mfasoɔ kɛseɛ ma wo dwumadie.Fa wo nsa kɔ yɛn kuw no nkyɛnsɛ wobɛka nhyehyɛe a ɛfata wo sotɔɔ no ho asɛm.
